Marketing VermontAs a place to live, work & enjoy
Vermont Visitor
Winter Images Tested
The images tested are reflective of the work done in representing rational,
emotional and cultural elements.
Most Relevant Winter Images
Most Relevant to VT 2nd Most Relevant to VT
10082
66 63 61 5624 18 6 0
Scale = relative degree of relevance
Does not include Vacation Provider data
Summer Images Tested
Like the winter images, the summer images tested are a mix of landscapes,
personal interactions and activities.
Most Relevant Summer Images
Most Relevant to VT 2nd Most Relevant to VT
Scale = relative degree of relevance
Does not include Vacation Provider data
100 9164 60 53 49 46 46 40
0
Attribute Importance – MA
Attribute Importance –NYC 100
71 70 6863
51 50
4037
3128
25
15
1 0
Scale = relative degree of importance
Attribute Importance –CAN 100 98
90 88 86
77
6259 58 57 56
42
15
9
0
Scale = relative degree of importance
Southern VT
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