Branding & Marketing2017 NOFAVT winter conference with lara dickson

Web Designer | Graphic Designer | Social media consulting

Branding & Marketing2017 NOFAVT winter conference with lara dickson

Branding & Marketing2017 NOFAVT winter conference with lara dickson

BRANDING

1web

2measure

3

Branding & Marketing2017 NOFAVT winter conference with lara dickson

Branding & Marketing2017 NOFAVT winter conference with lara dickson

MORE THAN JUST A LOGO, A brand is the "name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers.”

BRANDING

1

Branding & Marketing2017 NOFAVT winter conference with lara dickson

BEFORE

MORE THAN JUST A LOGO, A brand is the "name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers.”

BRANDING

1

Branding & Marketing2017 NOFAVT winter conference with lara dickson

BEFORE

AFTER

MORE THAN JUST A LOGO, A brand is the "name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers.”

BRANDING

1

Branding & Marketing2017 NOFAVT winter conference with lara dickson

BEFORE AFTER

A brand is the "name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers”

BRANDING

1

Branding & Marketing2017 NOFAVT winter conference with lara dickson

WEB

2 What Makes a Good web Design? The homepage Clearly answers “who we are, what we do, why you are here”, resonates with audience, compelling value proposition, clear ctA(s), device friendly, isn’t static, aesthetically pleasing.

Branding & Marketing2017 NOFAVT winter conference with lara dickson

BEFOREbutterworksfarm.com

WEB

2 What Makes a Good web Design? The homepage Clearly answers “who we are, what we do, why you are here”, resonates with audience, compelling value proposition, clear ctA(s), device friendly, isn’t static, aesthetically pleasing.

Branding & Marketing2017 NOFAVT winter conference with lara dickson

BEFOREbutterworksfarm.com

TEXT

MOBILe

KEYWORDS

OPTIMIZATION

WEB

2 What Makes a Good web Design? The homepage Clearly answers “who we are, what we do, why you are here”, resonates with audience, compelling value proposition, clear ctA(s), device friendly, isn’t static, aesthetically pleasing.

Branding & Marketing2017 NOFAVT winter conference with lara dickson

Branding & Marketing2017 NOFAVT winter conference with lara dickson

photo

individual product information

KEYWORDS

CALL TO ACTION (CTA)

LEARN MORE

EXCELLENT PHOTOS

OPTIMIZED

WEB

2

Branding & Marketing2017 NOFAVT winter conference with lara dickson

photo

individual product information

KEYWORDS

CALL TO ACTION (CTA)

LEARN MORE

EXCELLENT PHOTOS

OPTIMIZED

WEB

2

Branding & Marketing2017 NOFAVT winter conference with lara dickson

photo

individual product information

KEYWORDS

CALL TO ACTION (CTA)

LEARN MORE

EXCELLENT PHOTOS

OPTIMIZED

WEB

2

Branding & Marketing2017 NOFAVT winter conference with lara dickson

FONTS

ICONS

backgrounds

COLORS

OTHER BRAND ELEMENTS FOR ONLINE USE

WEB

2

Branding & Marketing2017 NOFAVT winter conference with lara dickson

measure

3

Branding & Marketing2017 NOFAVT winter conference with lara dickson

measure

3

Branding & Marketing2017 NOFAVT winter conference with lara dickson

measure

3FACEBOOK

Branding & Marketing2017 NOFAVT winter conference with lara dickson

measure

3FACEBOOK

Branding & Marketing2017 NOFAVT winter conference with lara dickson

measure

3instagram

Branding & Marketing2017 NOFAVT winter conference with lara dickson

measure

3instagram

Branding & Marketing2017 NOFAVT winter conference with lara dickson

measure

3instagram

Branding & Marketing2017 NOFAVT winter conference with lara dickson

measure

3twitter

Branding & Marketing2017 NOFAVT winter conference with lara dickson

measure

3twitter

Branding & Marketing2017 NOFAVT winter conference with lara dickson

measure

3social traffic

Branding & Marketing2017 NOFAVT winter conference with lara dickson

measure

3social traffic

Branding & Marketing2017 NOFAVT winter conference with lara dickson

measure

3How to make Google Analytics capture traffic from Instagram:

1. Create a Custom Campaign URL: Here’s how

2. Paste the shortcode that link created for you into your Instagram Bio. That’s it.

3. Mention in your ‘grams to “see link in our bio for more info” to encourage clicks. Create a new Campaign URL for specific campaigns like contests, specific landing pages, etc.

4. Check Google Analytics in the Acquisition/Social/Network Referrals area for traffic

Branding & Marketing2017 NOFAVT winter conference with lara dickson

LARA DICKSON deepdishcreates@gmail.com deepdishcreative.com nextchapterfarm.com

THIS SLIDESHOW is ONLINE!

Butterworks Farm butterworksfarm.com

WORDPRESS wordpress.org

SPROUT SOCIAL sproutsocial.com

Go to slideshare.com search for Deep Dish Creative

Branding & Marketing2017 NOFAVT winter conference with lara dickson