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Marketing Vermont As a place to live, work & enjoy

Vermont Connected - Marketing Vermont

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Vermont is known as a place to go to experience an outdoor paradise, but what can towns, business groups, and others do to create an image of Vermont that moves beyond its idyllic landscapes? Through online ads, great press, and other important efforts, this workshop explained how Vermont can be shown as a place not only to visit, but also to live and work in.

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Page 1: Vermont Connected - Marketing Vermont

Marketing VermontAs a place to live, work & enjoy

Page 2: Vermont Connected - Marketing Vermont

Vermont Visitor

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Winter Images Tested

The images tested are reflective of the work done in representing rational,

emotional and cultural elements.

Page 6: Vermont Connected - Marketing Vermont

Most Relevant Winter Images

Most Relevant to VT 2nd Most Relevant to VT

10082

66 63 61 5624 18 6 0

Scale = relative degree of relevance

Does not include Vacation Provider data

Page 7: Vermont Connected - Marketing Vermont

Summer Images Tested

Like the winter images, the summer images tested are a mix of landscapes,

personal interactions and activities.

Page 8: Vermont Connected - Marketing Vermont

Most Relevant Summer Images

Most Relevant to VT 2nd Most Relevant to VT

Scale = relative degree of relevance

Does not include Vacation Provider data

100 9164 60 53 49 46 46 40

0

Page 9: Vermont Connected - Marketing Vermont

Attribute Importance – MA

Page 10: Vermont Connected - Marketing Vermont

Attribute Importance –NYC 100

71 70 6863

51 50

4037

3128

25

15

1 0

Scale = relative degree of importance

Page 11: Vermont Connected - Marketing Vermont

Attribute Importance –CAN 100 98

90 88 86

77

6259 58 57 56

42

15

9

0

Scale = relative degree of importance

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Southern VT

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Thank you

• Steven Cook

• @Steve_Cook

[email protected]