Using Google+ as Part of Your Marke5ng Strategy
Jeff Sauer
Join us on Twi/er at #Mozinar Ques5ons or problems? Email [email protected]
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Your Google+ Guide
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Jeff Sauer Marketer and Entrepreneur Vice President Three Deep Marke5ng St. Paul, MN, USA h/p://gplus.to/jeffsauer
GOOGLE+ BASICS
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
What is Google+?
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is the #2 Social Network
Photo Credit: Lincolnian (Brian) via Compfight
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Over 350 Million Active Users
More Google+ Stats Here: hFp://www.techhive.com/ar5cle/2026521/google-‐outranks-‐twiFer-‐as-‐no-‐2-‐social-‐network-‐aPer-‐facebook.html And Here: hFp://www.businessinsider.com/google-‐plus-‐is-‐outpacing-‐twiFer-‐2013-‐5
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
But to many, Google+ is…
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
To me, Google+ is Ubiquitous
Google+ is Google
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Chrome is Google Plus
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Gmail is Google+
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
YouTube is Google+
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google Maps is Google+
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Mobile is Google+
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Your Content
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Google+
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is the Connective Tissue of the Top Web Properties
Top US Web Proper5es: hFp://www.marke5ngcharts.com/category/top-‐us-‐web-‐proper5es/
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Your Identity to Google
Google Knows How to Contact You
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Your Identity to Google
Google Knows How to Contact You Google Knows Where You Write
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Your Identity to Google
Google Knows Where You Work
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Your Identity to Google
Google Knows Where You Work Google Knows Your Demographics
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Your Friends Aren’t on Google+?
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Make New Friends!
ENGAGING WITH GOOGLE+ AND BECOMING A POWER USER
Post Your Content to Google+
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Share the Old Fashioned Way
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Better: Auto Post Your Content
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Automatically Post From WordPress to Google+
Why I Chose SNAP: hFp://www.jeffaly5cs.com/best-‐wordpress-‐plugin-‐social-‐media-‐auto-‐pos5ng/
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Make Sure to Share Other Content Too
Videos
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Make Sure to Share Other Content Too
Videos
Circles
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Make Sure to Share Other Content Too
Videos
Circles
Images
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Make Sure to Share Other Content Too
Videos
Reshares Circles
Images
Circle Mar5n: hFps://plus.google.com/+Mar5nShervington
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Utilize Google+ Content Strategies
Excellent Google Plus Content Strategies from Copyblogger: hFp://www.copyblogger.com/google-‐plus-‐content-‐strategies/
Images Are Powerful
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Sharing Links is so Boring
Underwhelming Response
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Image Posts Turn Heads!
Same Post, Tremendous Response
Images Gain Real Estate!
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Images Have Metrics Too!
Bonus: See How Many People Viewed Your
Image
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Top Engagers Use Images
Engagement With Every
Post
Circle Rebekah: hFp://gplus.to/RebekahRadice
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Cyrus Clearly Knows What He’s Doing
Circle Cyrus: hFp://gplus.to/CyrusShepard
Leverage Communities
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Engage with Communities
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Notifications Increase Engagement
Turn On No5fica5ons and
Increase Community Engagement
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Beware of Notification Overload
10-‐20 Extra Emails a Day
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Community Benefits: Connecting
Befriend New People Globally
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Community Benefits: Sharing
Befriend New People Globally Targeted Sharing Opportuni5es
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Community Benefits: Quantifying
A Public Community +1 Increases Your Website Share
Count
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
No Community? Create Your Own!
Mention Other +People
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Tag People in Posts
Let People Know You Shared Their Content
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Tag People in Posts
Get Others to No5ce Your Content
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Tag People in Posts
Advanced Google+ Networking Strategy: hFp://maximizesocialbusiness.com/google-‐plus-‐strategy-‐networking-‐8209/
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Create Shared Circles
Make Some Awesome Google+ Friends: hFp://bit.ly/shared_circle
Authorship Through Google+
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
We All Know What Authorship Is
This is Authorship
This is Authorship
This is Authorship
This is Authorship
This is Authorship
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
You Choose Your Prettiest Photo
Profile Picture Op5miza5on: hFp://moz.com/blog/google-‐author-‐photos
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
You Mark Up Your Website
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
You Mark Up Your Website
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
You Mark Up Your Website
Defini5ve Guide to Google Authorship Markup: hFp://searchengineland.com/the-‐defini5ve-‐guide-‐to-‐google-‐authorship-‐markup-‐123218
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
You May Just See Yourself in Search
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Authorship Beyond Webpages
Google Authorship Beyond Webpages: hFp://searchengineland.com/expanding-‐google-‐authorship-‐beyond-‐webpages-‐160782
PPT Files
Excel Files
Word Docs
Image Files
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Authorship for Slideshare
How to Claim Authorship for Slideshare: hFp://www.slideshare.net/marktraphagen/how-‐to-‐claim-‐google-‐authorship-‐for-‐slideshare
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Isn’t Authorship Dead?
Authorship is Dead, Long Live Authorship: hFp://www.blindfiveyearold.com/authorship-‐is-‐dead-‐long-‐live-‐authorship
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Best Place to Learn About Authorship?
On Google+!
Google Authorship Community: hFps://plus.google.com/communi5es/104474428845467390263
Google+ Impact on Search Rankings
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
My Google+ Experiment
Google Plus Case Study: hFp://www.jeffaly5cs.com/establish-‐google-‐plus-‐authority/
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Some Agree
Google Plus Search Ranking Correla5ons: hFp://moz.com/blog/google-‐plus-‐correla5ons
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Others Disagree
Google Plus Search Impact: hFp://www.stonetemple.com/measuring-‐google-‐plus-‐impact-‐on-‐search-‐rankings/
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Matt Cutts Says No
Google+ Correla5on: hFps://news.ycombinator.com/item?id=6243451
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Yet We See Rankings Like This
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
And This…
Google Plus in Search Results: What Causes Ranking? hFp://www.virante.org/blog/2013/09/18/google-‐plus-‐posts-‐search-‐results-‐causes-‐ranking/
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Verdict:
More Work to be Done
MEASURING GOOGLE+
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
How Many People Have You in Circles?
How Many Circles Are You In?
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
How Many People Have You in Circles?
KPI: Total Circles > 1,000
Resources: Circle Count tracks most followed profiles and pages, as well as engagement with content. Their Chrome extension is also quite handy. Check the PageRank of your Google+ profile with prchecker.net.
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
How Many People Are Engaging?
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
How Many People Are Engaging?
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
How Many People Are Engaging?
KPI: 5 Ac5ons/Post
Resources: Start with reading How to Grow Your Google+ Engagement from Social Media Examiner and then study the list of People with Highly Engaged Content on Google+ from Circle Count.
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Did Your Content Create a Ripple Effect?
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Did Your Content Create a Ripple Effect?
KPI: Create a Ripple
Resources: You can view Ripples for any page using the Find Ripples bookmarklet from Blind Five Year Old
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Followers of Your Google+ Page
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Followers of Your Google+ Page
KPI: Total Followers > 1000
Resources: Direct link to the create a Google+ Page sec5on of Google’s website. Get your Google+ Badgeto place on your website directly from Google.
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ Author Stats
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ Author Stats
KPI: Clicks > 500 in 30 Days
Resources: Direct link to Google Author Stats in Webmaster Tools.
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Are You Using GA to Track Social?
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Are You Using GA to Track Social?
Resources: Introduc5on to Social Sharing from Google Analy5cs.
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Are You Using GA to Track Social?
KPI: >100 Visits/Month from Google+
Resources: Introduc5on to Social Sharing from Google Analy5cs.
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ Measurement Guide
Resources: hFp://www.jeffaly5cs.com/measuring-‐google-‐plus/
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Your Turn
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Thank You!
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Jeff Sauer Marketer and Entrepreneur Vice President Three Deep Marke5ng St. Paul, MN, USA h/p://gplus.to/jeffsauer
Email: [email protected] TwiFer: @jeffaly5cs Website: hFp://www.jeffaly5cs.com
Find this recorded #Mozinar and slide deck at hFp://moz.com/webinars very soon!
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