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Read all about the background story of this presentation here: http://www.jeffalytics.com/google-plus-mozinar/ 17 Things You Should Know About Google Plus 1) Google Plus is the #2 Social Network 2) Google+ is Your Identity to Google 3) Google+ is a Great Place to Make Friends 4) Make Sure You Post the Content You Create to Google+ 5) Sharing Other Peoples Content is Important Too 6) Create a Content Strategy for Google Plus 7) Images Are Powerful 8) Top Engagers Almost Exclusively Post Images 9) Bonus Tip: Using Images Brings Further Measurement Opportunities 10) Engage with Communities 11) Notifications Increase Engagement 12) Can’t Find a Community? Start Your Own! 13) Tag People Whenever You Post 14) Create Shared Circles 15) Understand the Benefits of Authorship 16) Google Plus Impact on Search Rankings? 17) Don’t Forget to Measure Your Activity and Set Goals
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Using Google+ as Part of Your Marke5ng Strategy
Jeff Sauer
Join us on Twi/er at #Mozinar Ques5ons or problems? Email [email protected]
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Your Google+ Guide
2
Jeff Sauer Marketer and Entrepreneur Vice President Three Deep Marke5ng St. Paul, MN, USA h/p://gplus.to/jeffsauer
GOOGLE+ BASICS
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
What is Google+?
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is the #2 Social Network
Photo Credit: Lincolnian (Brian) via Compfight
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Over 350 Million Active Users
More Google+ Stats Here: hFp://www.techhive.com/ar5cle/2026521/google-‐outranks-‐twiFer-‐as-‐no-‐2-‐social-‐network-‐aPer-‐facebook.html And Here: hFp://www.businessinsider.com/google-‐plus-‐is-‐outpacing-‐twiFer-‐2013-‐5
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
But to many, Google+ is…
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
To me, Google+ is Ubiquitous
Google+ is Google
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Chrome is Google Plus
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Gmail is Google+
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
YouTube is Google+
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google Maps is Google+
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Mobile is Google+
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Your Content
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Google+
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is the Connective Tissue of the Top Web Properties
Top US Web Proper5es: hFp://www.marke5ngcharts.com/category/top-‐us-‐web-‐proper5es/
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Your Identity to Google
Google Knows How to Contact You
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Your Identity to Google
Google Knows How to Contact You Google Knows Where You Write
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Your Identity to Google
Google Knows Where You Work
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ is Your Identity to Google
Google Knows Where You Work Google Knows Your Demographics
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Your Friends Aren’t on Google+?
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Make New Friends!
ENGAGING WITH GOOGLE+ AND BECOMING A POWER USER
Post Your Content to Google+
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Share the Old Fashioned Way
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Better: Auto Post Your Content
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Automatically Post From WordPress to Google+
Why I Chose SNAP: hFp://www.jeffaly5cs.com/best-‐wordpress-‐plugin-‐social-‐media-‐auto-‐pos5ng/
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Make Sure to Share Other Content Too
Videos
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Make Sure to Share Other Content Too
Videos
Circles
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Make Sure to Share Other Content Too
Videos
Circles
Images
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Make Sure to Share Other Content Too
Videos
Reshares Circles
Images
Circle Mar5n: hFps://plus.google.com/+Mar5nShervington
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Utilize Google+ Content Strategies
Excellent Google Plus Content Strategies from Copyblogger: hFp://www.copyblogger.com/google-‐plus-‐content-‐strategies/
Images Are Powerful
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Sharing Links is so Boring
Underwhelming Response
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Image Posts Turn Heads!
Same Post, Tremendous Response
Images Gain Real Estate!
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Images Have Metrics Too!
Bonus: See How Many People Viewed Your
Image
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Top Engagers Use Images
Engagement With Every
Post
Circle Rebekah: hFp://gplus.to/RebekahRadice
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Cyrus Clearly Knows What He’s Doing
Circle Cyrus: hFp://gplus.to/CyrusShepard
Leverage Communities
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Engage with Communities
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Notifications Increase Engagement
Turn On No5fica5ons and
Increase Community Engagement
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Beware of Notification Overload
10-‐20 Extra Emails a Day
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Community Benefits: Connecting
Befriend New People Globally
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Community Benefits: Sharing
Befriend New People Globally Targeted Sharing Opportuni5es
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Community Benefits: Quantifying
A Public Community +1 Increases Your Website Share
Count
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
No Community? Create Your Own!
Mention Other +People
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Tag People in Posts
Let People Know You Shared Their Content
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Tag People in Posts
Get Others to No5ce Your Content
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Tag People in Posts
Advanced Google+ Networking Strategy: hFp://maximizesocialbusiness.com/google-‐plus-‐strategy-‐networking-‐8209/
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Create Shared Circles
Make Some Awesome Google+ Friends: hFp://bit.ly/shared_circle
Authorship Through Google+
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
We All Know What Authorship Is
This is Authorship
This is Authorship
This is Authorship
This is Authorship
This is Authorship
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
You Choose Your Prettiest Photo
Profile Picture Op5miza5on: hFp://moz.com/blog/google-‐author-‐photos
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
You Mark Up Your Website
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
You Mark Up Your Website
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
You Mark Up Your Website
Defini5ve Guide to Google Authorship Markup: hFp://searchengineland.com/the-‐defini5ve-‐guide-‐to-‐google-‐authorship-‐markup-‐123218
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
You May Just See Yourself in Search
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Authorship Beyond Webpages
Google Authorship Beyond Webpages: hFp://searchengineland.com/expanding-‐google-‐authorship-‐beyond-‐webpages-‐160782
PPT Files
Excel Files
Word Docs
Image Files
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Authorship for Slideshare
How to Claim Authorship for Slideshare: hFp://www.slideshare.net/marktraphagen/how-‐to-‐claim-‐google-‐authorship-‐for-‐slideshare
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Isn’t Authorship Dead?
Authorship is Dead, Long Live Authorship: hFp://www.blindfiveyearold.com/authorship-‐is-‐dead-‐long-‐live-‐authorship
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Best Place to Learn About Authorship?
On Google+!
Google Authorship Community: hFps://plus.google.com/communi5es/104474428845467390263
Google+ Impact on Search Rankings
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
My Google+ Experiment
Google Plus Case Study: hFp://www.jeffaly5cs.com/establish-‐google-‐plus-‐authority/
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Some Agree
Google Plus Search Ranking Correla5ons: hFp://moz.com/blog/google-‐plus-‐correla5ons
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Others Disagree
Google Plus Search Impact: hFp://www.stonetemple.com/measuring-‐google-‐plus-‐impact-‐on-‐search-‐rankings/
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Matt Cutts Says No
Google+ Correla5on: hFps://news.ycombinator.com/item?id=6243451
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Yet We See Rankings Like This
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
And This…
Google Plus in Search Results: What Causes Ranking? hFp://www.virante.org/blog/2013/09/18/google-‐plus-‐posts-‐search-‐results-‐causes-‐ranking/
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Verdict:
More Work to be Done
MEASURING GOOGLE+
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
How Many People Have You in Circles?
How Many Circles Are You In?
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
How Many People Have You in Circles?
KPI: Total Circles > 1,000
Resources: Circle Count tracks most followed profiles and pages, as well as engagement with content. Their Chrome extension is also quite handy. Check the PageRank of your Google+ profile with prchecker.net.
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
How Many People Are Engaging?
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
How Many People Are Engaging?
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
How Many People Are Engaging?
KPI: 5 Ac5ons/Post
Resources: Start with reading How to Grow Your Google+ Engagement from Social Media Examiner and then study the list of People with Highly Engaged Content on Google+ from Circle Count.
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Did Your Content Create a Ripple Effect?
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Did Your Content Create a Ripple Effect?
KPI: Create a Ripple
Resources: You can view Ripples for any page using the Find Ripples bookmarklet from Blind Five Year Old
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Followers of Your Google+ Page
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Followers of Your Google+ Page
KPI: Total Followers > 1000
Resources: Direct link to the create a Google+ Page sec5on of Google’s website. Get your Google+ Badgeto place on your website directly from Google.
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ Author Stats
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ Author Stats
KPI: Clicks > 500 in 30 Days
Resources: Direct link to Google Author Stats in Webmaster Tools.
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Are You Using GA to Track Social?
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Are You Using GA to Track Social?
Resources: Introduc5on to Social Sharing from Google Analy5cs.
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Are You Using GA to Track Social?
KPI: >100 Visits/Month from Google+
Resources: Introduc5on to Social Sharing from Google Analy5cs.
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Google+ Measurement Guide
Resources: hFp://www.jeffaly5cs.com/measuring-‐google-‐plus/
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Your Turn
Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
Thank You!
88
Jeff Sauer Marketer and Entrepreneur Vice President Three Deep Marke5ng St. Paul, MN, USA h/p://gplus.to/jeffsauer
Email: [email protected] TwiFer: @jeffaly5cs Website: hFp://www.jeffaly5cs.com
Find this recorded #Mozinar and slide deck at hFp://moz.com/webinars very soon!