Dont get whacked out poo brain

Ian Lurie CEO & Founder, Portent, Inc.

Tweet with webinar attendees:

#mozinar

Technical problems or feedback: Please email team@seomoz.org

THESE ARE THE LINKS

http://portent.co/poobrain

I AM NOT A GURU

OH MY GLOB!!!!!

ADVENTURE TIME. GREATEST. SHOW. EVER.

MY DAY

Workout or bike to work

pew

200+ real e-mails

love your blog. I have an article you might want to publish...

Questions from the team

?

Answer 20-30 tweets

ian, you misspelled 'floccinaucinhiliphification'

on your last post

Curate some cool stuff

whoa.

2 hours on tools

!=, not , dammit.

2-3 sales calls

yessir. nosir. yessir.right away, sir.

Presentation or blog post or SEOMOZ Q&A or Quora

losing grip on reality...

The kids

The spouse

The cats

feed us, furless 2-legged oppressor. we've had a hard day.

The guinea pig

nobody knows the troubles i've seen...

The hamster seeds! want seeds!

now now!

Work shit

Home shit

Random shit

Sleep

whacked out poo brain

i no crazy. I just getz all

the jokes.

Assignments

Whoopsies

Questions

Interruption cost

Small projects

TIME MANAGEMENT

WHY MOST TIME MANAGEMENT METHODS

SUCK

HINT: THEYRE NOT TIME MANAGEMENT METHODS

Random shit to ignore

Random shit to ignore Random shit to ignore

Random shit to ignore Random shit to ignore Random shit to ignore Random shit to ignore

Random shit to ignore Random shit to ignore Random shit to ignore Random shit to ignore

Random shit to ignore Random shit to ignore Random shit to ignore

Random shit to ignore Random shit to ignore Random shit to ignore Random shit to ignore

Random shit to ignore Random shit to ignore Random shit to ignore Random shit to ignore

Random shit to ignore Random shit to ignore

Projects

Milestone

Task Task Task Task

Milestone

From Wikipedia.org

Projects

Milestone

Task Task Task Task

Milestone

From PopHangover.com

Task Task Task Task

Task Task

Task

Task Task Task Task

Task

Task Task

Task Task

INTERRUPTION INTERR

UPTION

METHODS THAT DONT SUCK

PARETO ANALYSIS 80% of the tasks can be handled in 20% of your time.

ABC Prioritization

GTD Have a trusted system for getting stuff out of your head.

KANBAN Another good task management technique with

backlog/working/done as its structure.

image from wikipedia.org

POMODORO Work in sprints.

WARHAMMER 40K

Of course wait. What.

Time management is a game...

...and were all gamers.

Time management makes you better at what you do.

Time management is part of your job.

Time management is part of your life.

THE GOALS

Assignments

Whoopsies

Questions

Interruption cost

Small projects

CONTROL WHAT YOU CAN

REDUCE INTERRUPTION COST

5:00 interruption

5:00 to get back on track

MINIMIZE REPEAT WORK

6 screws per foot? I thought you said mile?!!!

PRIORITIZE 1. Fly to distant planet on a guess. 2. Pet nasty-looking alien snake

creature. 3. Act surprised when it eats me. 4. Hire geologist who cant find way

out of cave. 5.Awaken 12-foot-tall blue alien guy. 6. Act surprised when it beats me

senseless. 7. Run to the side.

dammit

ASK ?S ONCE

EMPTY YOUR HEAD

THE STRUCTURE

PROJECTS MILESTONES TASKS

PROJECTS Major objectives, goals or jobs requiring completion with multiple milestones and an established due date.

Deliverables that change the status of something, specify a recipient, and have a due date.

MILESTONES

Have doctor check weird rash before Friday.

MILESTONES

Have doctor check weird rash before Friday.

MILESTONES

Implicit deliverable: Report identifying rash

Have doctor check weird rash before Friday.

MILESTONES

Dr. is recipient.

MILESTONES

Status from unknown to known

Have doctor check weird rash before Friday.

MILESTONES

Due date

Have doctor check weird rash before Friday.

MILESTONES A correctly defined milestone reduces repeat work.

TASKS Let you record & prioritize little bits of your day, so you can empty your head.

Some tasks are...

BUT NOT ALL

Everything you do, all day, every day. Tasks are...

OK, not everything

The basic unit of productive time. Tasks are...

No in-focus task > 45 minutes. TASKS

Not all tasks have milestones, but all milestones have tasks.

TASKS

Are atomic Are planned daily Come into focus over time

TASKS

The consistent building block of your milestone.

Atomic

Cant easily be broken down into smaller parts.

Atomic

Add TED video to POCKET is atomic

Atomic

Create presentation is not atomic

Atomic

Every day. Daily

Tasks planned 7 days ahead, maximum.

Focus over time

More focused 30-45 min each.

Less focused More like milestones.

AN EXAMPLE

SEO CAMPAIGN

Project: SEO for Nazgul Cyclery

Milestones: Initial site audit 7/24 Tasks: Crawl site Collate js blocks Find soft redirects Unravel canonical spaghetti Write report Deliver to client Review w/ client Keyword map 8/15 First round reccs 8/24

HEY, FRANK, GOT A SECOND

OH GOD NO!!!!

BUT INTERRUPTIONS

HAVE A ROUTINE

THE SWEEP

INPUTS

Can you do it in 3 minutes or less? Do it now. Should someone else handle it? Delegate. Will it take longer? Make a task/project/milestone.

SUNDAY/MONDAY LIST & PRIORITIZE Sweep Projects Milestones/project Tasks/milestone Tasks w/ no project/milestone

EVERY MORNING SWEEP Take the next 3-4 tasks/milestones. If necessary, break them up and bring them into focus. Thats your to-do list.

DURING THE DAY 45 minutes on your next to-do. 5-10 minutes doing another sweep, etc.

DURING THE DAY Ask a question? Record the answer. Answer a question? Record the question. Have an idea? Record it.

INVEST 15 MINUTES TO SAVE 30

FIND BETTER WAYS TO DO STUFF.

EXAMPLES

FIND/PRINT/LEARN GMAIL SHORTCUTS 5:00, ONCE TIME SAVED PER DAY 15:00

FIND/INTALL/LEARN TEXTEXPANDER 1 HOUR TIME SAVED PER DAY 30:00, OR 3.5 HOURS/WEEK

CONGRATS! YOU CAN WATCH 2 MORE EPISODES!

MEASUREMENT & IMPROVEMENT

MEASURING

TOGGL.COM

RescueTime

RESCUE TIME

POMODORO

OLD-FASHIONED

OLD-FASHIONED

THIS IS NOT BILLABLE HOURS TRACKING!! ITS MEASUREMENT.

MEASURE AS YOU WORK, NOT AFTER. (EMPTY YOUR HEAD)

TOOLS THAT REDUCE REPEAT WORK

USE THE MOUSE LESS REDUCE REPEAT WORK

learn your keyboard shortcuts

Texter for Windows

,ga = http://www.google.com/analytics

,p =

;jewwatch Our first step is getting links removed from sites that had no intention of helping Jew Watch rank. I've built a list of the 'unintentional boosters'. I need folks to contact these sites.Your assignment, should you choose to accept it, is:Please do the following:- Find out who to contact to remove the link from the above page(s).- Contact them and ask politely if they'd remove the link. You can use this message, or write your own:=====Dear ,I have a favor to ask. We're trying to make sure that jewwatch.com can no longer rank in the top 10 on Google for the word 'jew'. You wrote an article about the site, which included a link to Jew Watch. I know you didn't intend to help this site, but your link, even if it's nofollowed, is boosting JewWatch.com's authority.If you could remove the link (you don't have to change the article!) it would help us a great deal.Thanks,====="

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CONSOLIDATE INPUTS REDUCE REPEAT WORK EMPTY YOUR BRAIN

LEARN TO USE EXCEL & WORD THE RIGHT WAY REDUCE REPEAT WORK

tables

vlookup

pivot tables

TOOLS FOR TASKS, LISTS AND STUFF ASK QUESTIONS ONCE EMPTY YOUR HEAD

Workflowy Task management

TeuxDeux Task management

Evernote Personal knowledge base Task manager Everything

Evernote

Todo.txt

Todo.txt Uses pure text files. Totally future-proof.

Never crashes.

emacs & org mode

emacs & org mode

super l33t nerd cred

1Password

Dropbox Use it to stay in sync

todo.txt

dropbox

laptop phone pc

1Password

WHATS IN IT FOR ME?

HANDLE INTERRUPTIONS

LESS TIME ON THIS

FEWER OF THESE

From Wikipedia.org

THESE ARE THE LINKS

http://portent.co/poobrain

Q+A Time!

@seomoz + @portentint

www.seomoz.org

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