MoneyballHow Analytics Improves FundraisingPRESENTED BY DENNIS MCCARTHY
DONNA WILKINS
What should I do?
M&M
Charity Dynamics TEMpO™ Technology Engagement MOdel
Strategy for managing the pace and prioritization of online investment
• Inherently come and go• Drive awareness, audience,
response• Require incremental
investment
• Built to last• Provides utility• Manages growing
constituency• Unites disparate campaigns
• Ensures ongoing engagement• Maximizes campaign
investment• Converts from campaign to
mission-oriented supporters
CMO+
CTO / CIO
1. Do-It-Yourself
2. Integrated Fundraising
3. Mobile
3 Buckets
Do It Yourself
Integrated Marketing
Mobile
M&M
• User generated video content• Who are you constituents?
• Age / Race / Gender• Transparent loyalty programs• Valuing acceleration
What’s Next
• Nten / CD Donor Engagement Study• CD Interactive Investment Study• CD Blog
Learn More
Q&A
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Are you pumped up and ready to go?