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4 Simple Strategies to
Improve Fundraising Results
In 2014
See us at the NEAHP Annual Educational Conference
Sunday & Monday March 9th and 10th
NEPS DigitalA Division of New England Professional Systems Inc.
Threats Part 1 of 4 Fundraising has become more competitive
Digital media has created uncertainty
The healthcare remuneration model has been compromised; foundations are under increased pressure to perform
Threats Part 2 of 4
Opportunities to increase fundraising returns are abundant, however they’re usually reserved for organizations that developed some new fangled strategy that’s not easy to replicate
Threats Part 4 of 4 Old communications tactics no longer
perform like they used to…
New approach strategies are required
Before attempting to detangle the digital highway a simplified approach to adopting new opportunities is in order
Here are our four simple steps
to improving Foundation performance in 2014
Strategy # 1
Optimize your direct mail with a digital response option - you’ll be surprised over the number of people that will opt for the digital response choice, and the “functional flexibility” you can gain
Strategy # 2
Apply a slight tweak to your social media strategy - change your angle of communication from outbound to inbound, apply “Marketing 3.0” techniques to your approach
Strategy # 3
Double the size of your donor base - use our digital immigrant tutorial tools (They’re effective and easy to apply)
Strategy # 4
Begin to plot a mobile strategy- within 2-3 years it will become one of your top two revenue channels