Get Yer 2 Characters Right Here
360i /t itth t d 360i.com/twitterpovshortyawards.com
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Agenda
• Introduction
11 T itt t l • 11 Twitter tools
• Best Practices
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Introduction
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My Trip to Texas: April 2009
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I took a trip to Dallas in April 2009p
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I got to spend sometime with the in-laws…
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…and Nanny…
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…and of course my wife
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My in-laws kept wanting to talk about this Twitter thing
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to talk about this Twitter thingthey kept hearing about
They made me think
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constantly about Twitter
Okay, I was really thinking
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about Sprinkles Cupcakes
And eating quite a few too,along with Dr Pepper
(the kind with cane sugar)
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So my wife and I went to the source:
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the Dr Pepper Museumand Free Enterprise Institute
in Waco, Texas
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Signs for Twitter were EVERYWHERE,even in the elevator
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They even encouraged sharing photosWith “TwitPic photo ops”
The secret flavor in Dr Pepper is…
!!
Was Twitter the secret ingredient
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Was Twitter the secret ingredientIn Dr Pepper?
I was ready to believe it
And then worlds collided:My mother-in-law
followed me on Twitter!
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Her first tweet also pluggedher business account –she had her hands full
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In no time, the Twitterobsession was on in full force
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The Top 11 Twitter Tools
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Top 11 Twitter Tools
1. Twitter Search
2. Twist
7. TwitPic
8. HootSuite
3. TweetMeme
4. Bit.ly
9. Seesmic Desktop
10.Twitterfon4. Bit.ly
5. Mr. Tweet
6 Topify
10.Twitterfon
11.Troy’s Twitter Script
6. Topify Generally speaking, the tools are listed
in order of ease of use;;the second column is
more advanced
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1. Twitter Search: Monitor Trends and Brands
Twitter Search is essential for
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following trends andreviewing brand strength / activity
(search.twitter.com)
1. Twitter Search: Now on Twitter.com
T itt S h Twitter Search appearson one’s Twitter.com
home screen;Saving searches is
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gespecially useful
1. Twitter Search: Advanced Search
search.twitter.comdoes offer added functionality
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does offer added functionalitylike advanced search
2. Twist: Chart Twitter Buzz
Create comparative graphs
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Create comparative graphsof trends in Twitter mentions
at twist.flaptor.com
3. Tweetmeme: Track Twitter Trends
Tweetmeme.com is really greatfor viewing the most tweeted links;
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for viewing the most-tweeted links;never miss a hot trend, link, or meme!
4. bit.ly: Shorten and Track URLs
URL shorteners save space
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URL shorteners save space,and www.bit.ly does a great job –
it saved 33 characters here
4. bit.ly: Shorten and Track URLs
Bit.ly also has great trackingfor clicks, referring sites,
and users’ locations
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and users locations
5. Mr. Tweet: Find New People to Follow
MrTweet com will recommend
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MrTweet.com will recommendrelevant new people to follow
6. Topify: Manage Email Notifications
Topify.com provides detailedinformation about who follows you
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information about who follows youvia email alerts
6. Topify vs. New Twitter Alerts
Twitter now does this too,
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but Topify has MUCH more infoabout your followers
7. TwitPic: Upload Mobile Photos
Once you register with TwitPic com
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Once you register with TwitPic.com,you can send camera phone photos
to Twitter via MMS
7. TwitPic: Upload Mobile Photos
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I followed orders at the Dr Pepper Museum
8. HootSuite: Manage Multiple Accounts
HootSuite.com comes in handy
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when you have multiple Twitteraccounts to manage,
like personal and business tweets
9. Seesmic Desktop: Put Twitter on Your PC
Go to desktop seesmic com
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Go to desktop.seesmic.comto manage Twitter action
(and Facebook updates) on your desktop
10. Twitterfon: Tweet from iPhone / iPod Touch
If you tweet fromyour iPhone or yiPod Touch, try
Twitterfon.com –lots of featuresand it’s free!and it s free!
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11. Troy’s Twitter Script: Tweety Steroids
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Troy’s Twitter Script makes lots ofenhancements to Twitter.com
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Here’s a “before” picture –what Twitter looks like normally
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Here’s the “after” version with Troy’s;notice how the URL is now spelled out
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Another “before” screen shot…
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And “after” – Troy’s showsmultimedia right there on the page
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Troy’s also shows conversationsstrung together, so it’s easier to follow
Two Steps: First Grease, Then Troy
Troy’s works for Firefox
Fi t d t i t ll th G k l iFirst you need to install the Greasemonkey pluginaddons.mozilla.org/en-US/firefox/addon/748
Then install Troy’s Twitter script
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y puserscripts.org/scripts/show/40617
Top 11 Twitter Tools
1. Twitter Searchwww.twitter.com / search.twitter.comwww.twitter.com / search.twitter.com
2. Bit.lywww.bit.ly
3. Twisttwist.flaptor.com
4. Mr. Tweet4. Mr. Tweetwww.mrtweet.com
5. Topifywww topify comwww.topify.com
6. TweetMemewww.tweetmeme.com
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7.
Top 11 Twitter Tools
7. TwitPicwww.twitpic.comwww.twitpic.com
8. HootSuitewww.hootsuite.com
9. Seesmic Desktop desktop.seesmic.com
10. Twitterfon10. Twitterfonwww.twitterfon.com
11. Troy’s Twitter Scripta) Install Greasemonkey (Firefox): a) Install Greasemonkey (Firefox): addons.mozilla.org/en-US/firefox/addon/748b) Install Troy: userscripts org/scripts/show/40617
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userscripts.org/scripts/show/40617
8 Best Practices
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1. Be Authentic Write with a human voice
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2. Listen Pay attention to whatpeople are saying
See how quicklySprint respondedp p
to Kelly’s lost phonetweets
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2. Listen
As you can see,Kelly was beyondKelly was beyond
appreciative
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2. Listen
She’s even a more loyal customermore loyal customer
because of it
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3. Be Responsive
Monitor Twitter daily(or more) and respond(or more) and respond
whenever you can
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3. Be Responsive
Yet another !great response!
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4. Converse Talk to others
even when they’re nottalking specifically to youtalking specifically to you
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5. Quality over QuantityFocus on interesting posts,
with conversations and links,rather than constant updatesrather than constant updates
(@satisfaction posts infrequently but usually has something to say)
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6. Avoid Link Spam Some links to yoursites are fine,
but not in EVERY tweetbut not in EVERY tweet
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7: Rule of ~120 Make it easy for othersto ReTweet (RT) you
• Write tweets with room to be easily retweeted
Add 5 (f RT @ ) # f h i T itt d • Add 5 (for RT_ @, _) + # of chars in Twitter name + round up,subtract from 140
• dberkowitz = 10, “RT @dberkowitz ” = 15, round up to 120
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8. Stick Around Relationships and conversations arecentral to Twitter,
so plan for an ongoing engagementso plan for an ongoing engagementrather than a brief campaign
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8 Best Practices Reviewed
1.Be authentic
2.Listen
3.Be responsivep
4.Converse
5 Quality over quantity5.Quality over quantity
6.Rule of ~120
7.Avoid link spam
8.Stick around
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Thanks!
• David Berkowitz@[email protected]
• 360i:@360i / blog.360i.com
• My Blog:www marketerstudio comwww.marketerstudio.com
• 360i Twitter POVwww 360i com/twitterpovwww.360i.com/twitterpov
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