Upload
the-orchard
View
161
Download
3
Embed Size (px)
Citation preview
Twi$er Tips, Tricks & Best Prac2ces
Terms • Tweet – the messages posted on Twi1er. • Retweet (RT) -‐ when you repost something from another person. • Modified Tweet (MT) -‐ when you share someone else’s tweet, but
make edits to include your own thoughts. • Subtweet-‐ a tweet wri1en about a person without a direct
menBon of that person. • Trending Topic (TT) -‐ discussed by many people at one Bme. • Direct Message (DM) -‐ a private message that you send to a
follower. • Handle – the name you choose to represent yourself on Twi1er. • Verified Account-‐ accounts that have cerBfied that the user is who
they claim to be. These profiles are marked with a blue checkmark.
Tips • Write a clear descripBon of yourself in your Twi1er bio,
include album pre-‐order/buy links • Pin an important/informaBve tweet to the top of your
page (album pre-‐order/video premiere)
*image via @mbsings
DO… • Mix up your posts with an array of tweets. • Engage your fans by replying to their quesBons and
comments. • Engage your fans by replying to their quesBons and
comments. • Plan your tweets oNen. Around 3-‐5 Bmes a day. • Keep tweets short and sweet. • Use relevant hashtags in posts to allow users tracking a
hashtag to see your posts even if they do not follow you.
DO NOT… • Overdo it…excessive selling, self-‐promoBons, and
retweeBng will clu1er fan feeds. • Link to other social networks. • Share news without a link. • Use too many hashtags. Regularly including three or
more hashtags in your tweets will oNen result in fans overlooking them, because they tend to look like spam and are harder to read quickly.
Retail Shoutouts • Twi1er allows for posts tagging retailers and linking to
releases, sales, or promoBons • Posts should only tag one retailer at a Bme • Posts tagging retailers should include a photo, video or
GIF in order to be eligible for a retweet
*Image via @FearFactory
New and Key Features
Auto-‐Playing Video • iOS and web now have muted auto-‐play for naBve videos, GIFs, and Vines
• Clicking/tapping causes full screen video with sound to pop up
• Videos now appear larger in your Bmeline
*Image via @fortodayband
Live Videos • Go live via Periscope by composing a tweet and pressing
the “live” bu1on • Clicking/tapping in feed causes full screen video with
sound to pop up • Take fans behind the scenes of a concert, in the
recording studio, a photo shoot or while making a music video
Polls • iOS, Android, and desktop now have the ability to
create two-‐choice polls • VoBng is anonymous and remains open for 24 hours • To get the public’s opinion on anything, just select the
poll icon within the compose box
*Images via Twi1er
140-‐Character Limit ● Twi1er is relaxing its 140 character limit rule by changing exactly which types of content count towards the pladorm’s 140-‐character limit ● Media a1achments (images, videos, GIF’s, polls, etc.) and quoted tweets will no longer reduce the count ● Direct Messages no longer have a 140-‐character limit
*Image via @Twi1er
Retwee2ng Yourself ● Twi1er now gives you the opBon to retweet and quote your previous tweets. ● Keep in mind you can only retweet each tweet once keeping users newsfeeds from being full of tweets they have already seen. ● Do this to reflect on a previous tweet you think may have gone unnoBced or a tweet that is relevant again.
13
• The Explore tab showcases the top current stories happening on Twi1er. This allows users to discover popular and relevant news in an instant.
• The tab is categorized by News, Sports, Entertainment and more
Explore Tab
14
● Twi1er now allows you to search for GIF’s while composing a new tweet
● Use a GIF to enhance your post with visual content
GIF Search
15
• Twi1er now gives you the ability to add sBckers to your photos
• Add these sBckers to make your photo pop in fan feeds
S2ckers
16
Twi$er Analy2cs Twi1er analyBcs (analyBcs.twi1er.com) are a great way to track the performance of your Twi1er page and will help you drive strategic markeBng decisions based on audience behavior
The Orchard and its logo are registered trademarks of Orchard Enterprises NY, Inc. All Rights Reserved. All other trademarks not owned by the Orchard Enterprises NY, Inc., its parent or affiliates that appear herein are the property of their respecBve owners, who may or may not be affiliated with, connected to,
or sponsored by Orchard Enterprises NY, Inc., its parent or its affiliates.
twi1er.com/orchtweets
facebook.com/theorchard
linkedin.com/company/the-‐orchard
Any QuesBons?
Thank You