Twitter for Business

David BerkowitzDirector of Emerging Media360i@db k it@dberkowitzdberkowitz@306i.com

Get Yer 2 Characters Right Here

360i /t itth t d 360i.com/twitterpovshortyawards.com

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Agenda

• Introduction

11 T itt t l • 11 Twitter tools

• Best Practices

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Introduction

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My Trip to Texas: April 2009

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I took a trip to Dallas in April 2009p

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I got to spend sometime with the in-laws…

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…and Nanny…

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…and of course my wife

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My in-laws kept wanting to talk about this Twitter thing

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to talk about this Twitter thingthey kept hearing about

They made me think

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constantly about Twitter

Okay, I was really thinking

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about Sprinkles Cupcakes

And eating quite a few too,along with Dr Pepper

(the kind with cane sugar)

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So my wife and I went to the source:

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the Dr Pepper Museumand Free Enterprise Institute

in Waco, Texas

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Signs for Twitter were EVERYWHERE,even in the elevator

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They even encouraged sharing photosWith “TwitPic photo ops”

The secret flavor in Dr Pepper is…

!!

Was Twitter the secret ingredient

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Was Twitter the secret ingredientIn Dr Pepper?

I was ready to believe it

And then worlds collided:My mother-in-law

followed me on Twitter!

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Her first tweet also pluggedher business account –she had her hands full

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In no time, the Twitterobsession was on in full force

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The Top 11 Twitter Tools

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Top 11 Twitter Tools

1. Twitter Search

2. Twist

7. TwitPic

8. HootSuite

3. TweetMeme

4. Bit.ly

9. Seesmic Desktop

10.Twitterfon4. Bit.ly

5. Mr. Tweet

6 Topify

10.Twitterfon

11.Troy’s Twitter Script

6. Topify Generally speaking, the tools are listed

in order of ease of use;;the second column is

more advanced

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1. Twitter Search: Monitor Trends and Brands

Twitter Search is essential for

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following trends andreviewing brand strength / activity

(search.twitter.com)

1. Twitter Search: Now on Twitter.com

T itt S h Twitter Search appearson one’s Twitter.com

home screen;Saving searches is

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gespecially useful

1. Twitter Search: Advanced Search

search.twitter.comdoes offer added functionality

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does offer added functionalitylike advanced search

2. Twist: Chart Twitter Buzz

Create comparative graphs

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Create comparative graphsof trends in Twitter mentions

at twist.flaptor.com

3. Tweetmeme: Track Twitter Trends

Tweetmeme.com is really greatfor viewing the most tweeted links;

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for viewing the most-tweeted links;never miss a hot trend, link, or meme!

4. bit.ly: Shorten and Track URLs

URL shorteners save space

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URL shorteners save space,and www.bit.ly does a great job –

it saved 33 characters here

4. bit.ly: Shorten and Track URLs

Bit.ly also has great trackingfor clicks, referring sites,

and users’ locations

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and users locations

5. Mr. Tweet: Find New People to Follow

MrTweet com will recommend

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MrTweet.com will recommendrelevant new people to follow

6. Topify: Manage Email Notifications

Topify.com provides detailedinformation about who follows you

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information about who follows youvia email alerts

6. Topify vs. New Twitter Alerts

Twitter now does this too,

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but Topify has MUCH more infoabout your followers

7. TwitPic: Upload Mobile Photos

Once you register with TwitPic com

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Once you register with TwitPic.com,you can send camera phone photos

to Twitter via MMS

7. TwitPic: Upload Mobile Photos

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I followed orders at the Dr Pepper Museum

8. HootSuite: Manage Multiple Accounts

HootSuite.com comes in handy

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when you have multiple Twitteraccounts to manage,

like personal and business tweets

9. Seesmic Desktop: Put Twitter on Your PC

Go to desktop seesmic com

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Go to desktop.seesmic.comto manage Twitter action

(and Facebook updates) on your desktop

10. Twitterfon: Tweet from iPhone / iPod Touch

If you tweet fromyour iPhone or yiPod Touch, try

Twitterfon.com –lots of featuresand it’s free!and it s free!

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11. Troy’s Twitter Script: Tweety Steroids

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Troy’s Twitter Script makes lots ofenhancements to Twitter.com

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Here’s a “before” picture –what Twitter looks like normally

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Here’s the “after” version with Troy’s;notice how the URL is now spelled out

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Another “before” screen shot…

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And “after” – Troy’s showsmultimedia right there on the page

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Troy’s also shows conversationsstrung together, so it’s easier to follow

Two Steps: First Grease, Then Troy

Troy’s works for Firefox

Fi t d t i t ll th G k l iFirst you need to install the Greasemonkey pluginaddons.mozilla.org/en-US/firefox/addon/748

Then install Troy’s Twitter script

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y puserscripts.org/scripts/show/40617

Top 11 Twitter Tools

1. Twitter Searchwww.twitter.com / search.twitter.comwww.twitter.com / search.twitter.com

2. Bit.lywww.bit.ly

3. Twisttwist.flaptor.com

4. Mr. Tweet4. Mr. Tweetwww.mrtweet.com

5. Topifywww topify comwww.topify.com

6. TweetMemewww.tweetmeme.com

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7.

Top 11 Twitter Tools

7. TwitPicwww.twitpic.comwww.twitpic.com

8. HootSuitewww.hootsuite.com

9. Seesmic Desktop desktop.seesmic.com

10. Twitterfon10. Twitterfonwww.twitterfon.com

11. Troy’s Twitter Scripta) Install Greasemonkey (Firefox): a) Install Greasemonkey (Firefox): addons.mozilla.org/en-US/firefox/addon/748b) Install Troy: userscripts org/scripts/show/40617

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userscripts.org/scripts/show/40617

8 Best Practices

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1. Be Authentic Write with a human voice

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2. Listen Pay attention to whatpeople are saying

See how quicklySprint respondedp p

to Kelly’s lost phonetweets

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2. Listen

As you can see,Kelly was beyondKelly was beyond

appreciative

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2. Listen

She’s even a more loyal customermore loyal customer

because of it

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3. Be Responsive

Monitor Twitter daily(or more) and respond(or more) and respond

whenever you can

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3. Be Responsive

Yet another !great response!

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4. Converse Talk to others

even when they’re nottalking specifically to youtalking specifically to you

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5. Quality over QuantityFocus on interesting posts,

with conversations and links,rather than constant updatesrather than constant updates

(@satisfaction posts infrequently but usually has something to say)

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6. Avoid Link Spam Some links to yoursites are fine,

but not in EVERY tweetbut not in EVERY tweet

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7: Rule of ~120 Make it easy for othersto ReTweet (RT) you

• Write tweets with room to be easily retweeted

Add 5 (f RT @ ) # f h i T itt d • Add 5 (for RT_ @, _) + # of chars in Twitter name + round up,subtract from 140

• dberkowitz = 10, “RT @dberkowitz ” = 15, round up to 120

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8. Stick Around Relationships and conversations arecentral to Twitter,

so plan for an ongoing engagementso plan for an ongoing engagementrather than a brief campaign

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8 Best Practices Reviewed

1.Be authentic

2.Listen

3.Be responsivep

4.Converse

5 Quality over quantity5.Quality over quantity

6.Rule of ~120

7.Avoid link spam

8.Stick around

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Thanks!

• David Berkowitz@dberkowitzdberkowitz@360i.com

• 360i:@360i / blog.360i.com

• My Blog:www marketerstudio comwww.marketerstudio.com

• 360i Twitter POVwww 360i com/twitterpovwww.360i.com/twitterpov

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