GROUPKARCHERTHE
+ 2015 GOOGLE ANALYTICS ADVANCED
WELCOME!• @kacrocker | @KarcherGroup
• #TKGBootcamp
• Online Marketing Analyst
• tkg.com/breakfast-bootcamp
+ Today
• Views & Filters
• Goals
• Dashboards
• Tagging
+ Views
• 3 Recommended Views
• Unfiltered
• Reporting
• Sandbox
+ Filters
• Recommended Filters
• IP Address: Internal Traffic
• Hostname: Blank or Unmatched
• Referral: Illegitimate
• Creative Filters Uses
+ Goals
• Make a Plan
• Think in Terms of Groups
• Assign Value
Dashboards &Reporting
+ Dashboards
• Build to Answer Questions
• Include Links for More Detail
• Setup Recurring Emails
+ Advanced Tagging
• Data Collected Defines Questions Answered
• Google Tag Manager
• Events
• Content Groups
• Custom Dimensions
Questions?• tkg.com/breakfast-bootcamp
• Sign up for Advanced Apoxe in September
• Learn more at our blog - TKgenius.com
• @kacrocker | @KarcherGroup