GROUPKARCHERTHE

+ 2015 GOOGLE ANALYTICS ADVANCED

WELCOME!• @kacrocker | @KarcherGroup

• #TKGBootcamp

• Online Marketing Analyst

• tkg.com/breakfast-bootcamp

+ Today

• Views & Filters

• Goals

• Dashboards

• Tagging

Views &Filters

+ Views

• 3 Recommended Views

• Unfiltered

• Reporting

• Sandbox

+ Filters

• Recommended Filters

• IP Address: Internal Traffic

• Hostname: Blank or Unmatched

• Referral: Illegitimate

• Creative Filters Uses

Goals

+ Goals

• Make a Plan

• Think in Terms of Groups

• Assign Value

Dashboards &Reporting

+ Dashboards

• Build to Answer Questions

• Include Links for More Detail

• Setup Recurring Emails

AdvancedTagging

+ Advanced Tagging

• Data Collected Defines Questions Answered

• Google Tag Manager

• Events

• Content Groups

• Custom Dimensions

Questions?• tkg.com/breakfast-bootcamp

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• Learn more at our blog - TKgenius.com

• @kacrocker | @KarcherGroup