Download pdf - Thesis topic & research methodology (draft 1)

Directed Research Student: Yue Li Prof.: Tom Klinkowstein

THESIS TOPIC&

RESEARCH METHODOLOGY

Directed Research Student: Yue Li Professor: Tom Klinkowstein

Research MethodologyShadow Play Hypothesis

Topic: I am studying the different ways of using shadow play in contemporary advertising communication.

Question: Because I want to find out how to integrate traditional Chinese Drama with the new media

Conceptual Significance: In order to help audience understand how to incorporate traditional folk art with digital platform.

Potential Practical Application: So that audience can better use new technology interact with traditional folk art.



Not all the traditional fork art can integrate with new media, just some with specific artistic expression can adapt to digital platform.



Write down all the interest point, see how they can branch out, in order to find new potential research directions

1. Mindmap



Review related professional literature, find inspirations and get a general research direction

2. Inspirations



Do research on the cultural group related to the topic, explore their ritual behavior and find their cultural phenomena, raise questions.

3. Ethnographic Research



4. Analogous CasesFind analogous cases and capture unexpected insights



5. HypothesisMake a prediction based on the research



6. ExperimentsTest the hypothesis with experiments



7. InterpretationAnalysis results and recognize a persistent pattern



8. Practical ApplicationRefine the pattern, find a practical way to produce it

