Thesis topic & research methodology (draft 1)

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    16-Jan-2015

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  • 1. Directed Research Student: Yue Li Prof.: Tom Klinkowstein THESIS TOPIC & RESEARCH METHODOLOGY

2. Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis 3. Topic: I am studying the different ways of using shadow play in contemporary advertising communication. Question: Because I want to nd out how to integrate traditional Chinese Drama with the new media Conceptual Signicance: In order to help audience understand how to incorporate traditional folk art with digital platform. Potential Practical Application: So that audience can better use new technology interact with traditional folk art. Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis 4. Not all the traditional fork art can integrate with new media, just some with specic artistic expression can adapt to digital platform. Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis 5. Write down all the interest point, see how they can branch out, in order to nd new potential research directions 1. Mindmap Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis 6. Review related professional literature, nd inspirations and get a general research direction 2. Inspirations Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis 7. Do research on the cultural group related to the topic, explore their ritual behavior and nd their cultural phenomena, raise questions. 3. Ethnographic Research Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis 8. 4. Analogous Cases Find analogous cases and capture unexpected insights Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis 9. 5. Hypothesis Make a prediction based on the research Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis 10. 6. Experiments Test the hypothesis with experiments Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis 11. 7. Interpretation Analysis results and recognize a persistent pattern Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis 12. 8. Practical Application Rene the pattern, nd a practical way to produce it Directed Research Student: Yue Li Professor: Tom Klinkowstein Research MethodologyShadow Play Hypothesis

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