Research Methodology & Thesis Topic Proposals

Research Methodology Thesis Topics

Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein

Research Methodology

& Thesis Topic Proposals



Eliminate distractions

Create archives for documentation

Set schedule/plan

1 RESEARCH

SETTING



Create list of resources



2 IDENTIFY

3 COLLECT

Collect research from trusted resources

(Libraries, experts,

academic articles etc.)

Solicit people in network

(Online survey, facebook, twitter,

you tube etc.)

Takes place simultaneously



4 SOLICIT

Summarize !ndings



5 SUMMARIZE

Take a break from active research to allow subconscious thought processing

(take a walk, allow distractions, watch T.V., etc.)



6 TAKE A BREAK

Identify overlapping patterns for hypotheses development



7 IDENTIFY PATTERNS

8 DEVELOP

HYPOTHESES

Draw conclusions



9 FEEDBACK

Consult experts and mentors

Document feedback



Finalize conclusions in order to propose interventions/projects/experiments



10 FINALIZE

CONCLUSIONS

Research Methodology Thesis Topic Proposals


Thesis Topic Proposals

Consumer Children

Baby Boomer Gaming

Mul<-‐Pla>orm Documentary

Research Methodology Topic: Consumer Children


“…children recall content from the ads to which they’ve been exposed and preference for a product has been shown to occur

with as li:le as a single commercial exposure…” —American Pyschological Associa?on (APA)

Consumer Children

I am studying: How ethical consumer adver<sing targeted at American children, ages 2-‐10, affects a child’s percep<on of brands and influences parental purchasing.

Question: Because I want to discover behavioral mo<va<ons of children that foster belief forma<on in brands.

Conceptual Significance: To help readers understand how ethical consumer adver<sing aimed at young children might lead to con<nued belief in ethical products and future ethical consumer choices beyond childhood.



Topic: Consumer Children



Topic: Baby Boomer Gaming

“The ac?ons you take today not only impact you; they influence genera?ons. Every ma:er ma:ers for eternity.”

― Dillon Burroughs

“Every genera?on needs regenera?on.” – Charles H. Spurgeon

Baby Boomer Gaming

I am studying What mo<vates par<cipa<on in gaming experiences for people within the Baby Boomer genera<on.

Question Because I want to develop new types of gaming experiences that will help remove communica<on barriers between Baby Boomers and Digital Na<ves and will appeal to this ethnographic group.

Conceptual Significance To help readers understand how gaming experiences can be used to strengthen trans-‐genera<onal communica<on within family structures and society.

Research Methodology Topic: Baby Boomer Gaming




“…the process of making a documentary is one of discovery, and like wri?ng a story, you follow

a lead and that leads you to something else and then by the

?me you finish, the story is nothing like you expected.”

—William Shatner

Topic: Mul<-‐Pla>orm Documentary

Mul;-‐Pla=orm Documentary

I am studying How mul<-‐pla>orm (transmedia) storytelling can affect audience experience of public awareness documentary narra<ve among Digital Na<ves.

Question Because I want to develop public awareness experiences that appeal to this ethnographic group.

Conceptual Significance To help readers understand the ways mul<-‐pla>orm (transmedia) storytelling might be seen as public awareness communica<on innova<on.



Topic: Mul<-‐Pla>orm Documentary

Technology

Research Methodology & Thesis Topic Proposals