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The Yin and the Yang of MOOCs:What IT Leaders and Undergraduate
Learners Have Told Us
Copyright Eden Dahlstrom and Jacqueline Bichsel, 2014. This work is the intellectual property of the author. Permission is granted for
this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the
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requires written permission from the author.
Eden Dahlstrom and Jacqueline Bichsel
@DataDeeva
ELI14, February 4, 2014
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MOOC Hype
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2013: The Year of the MOOC (Hype)
Chronicle of Higher Education 490 articles on MOOCs in past 3 years
330 (67%) in the past year
Google Scholar
2,550 articles in past 3 years
1,980 (78%) in past year
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2013: The Year of the MOOC (Hype)
“tsunami”
“revolution”
“disruption”
“transformation”
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“doubts”
“mixed bag”
“failure”
2014: Year of MOOC Skepticism?
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8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)
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Who Offers MOOCs?
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Questions
Has your institution offered a MOOC? For those who didn’t raise your hands, how
many would like to see your institution offer
a MOOC or at least wouldn’t oppose yourinstitution offering a MOOC?
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MOOCs Primarily Offered by Large
Doctoral Institutions
Other
Institutions
Enrollment
over
15,000
Doctoral
Institutions
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Why
Institutions
Do Not
Offer
MOOCs
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Why Institutions
Offer MOOCs
Strategy
Resources
Interest
leadership faculty
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Although
MOOCs got
more hype,
the broader
topic of onlinelearning has
greater
interest.5%
3%
42%
80%
46%
66%
0% 50% 100%
Institutionsdelivering
Undergraduates
taking
Institutional
leaders' interest
Online learning
MOOCs
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Who Takes MOOCs?
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University of Pennsylvania; 35k responses
Similar findings in other MOOCdemographic studies…
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MOOC-takers tend to be…
Haves rather than have-nots
Males rather than females
“Older” (>30) rather than younger
From abroad rather than from U.S.
Currently employed rather than new
job seekers
Fun/curiosity seekers rather than
purposeful
PD opportunist for current job rather
than training/skills for new jobs
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4 out of 5MOOC students are
college graduates
U of Pennsylvania study on 35,000 MOOC students
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But what
about
YOURstudents?
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What’s a MOOC?
3%
3%
3%
2%
3%
4%
4%
3%
4%
6%
0% 20% 40% 60% 80% 100%
AA
BA Pub
BA Priv
MA Pub
MA Priv
DR Pub
DR Priv
All U.S.
Canada
Other Countries
Nearly 3 in 4undergraduate students
have NEVER heard of
MOOCs (by name,
acronym, company).
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What types of
undergraduatestake MOOCs?
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What types ofundergraduates
are more likely
to finish aMOOC?
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More
likelyto
take:
More
likelyto
finish:
Gender C-class Ethnicity Age Country
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What is the value proposition for
students?
Personal or professional development?
Supplementing traditional course content?
Using cognitive surplus constructively?
Documenting new competencies with a
badge?
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What’s a “Badge” worth to undergrads?
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What is the value proposition for
institutions?
But…Moody investors services has
designated MOOCs as a “credit positive”
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What is the value proposition for
institutions?
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A Lousy Product?
“We were on the front pages of newspapers
and magazines, and at the same time, I was
realizing, we don't educate people as others
wished, or as I wished. We have a lousy
product.”
-Sebastian Thrun (Udacity)
…nah, just a young product
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Where Do MOOCs Go from Here?
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Can you have open access AND
robust accountability/success metrics?
Access
Accountability
It is “de rigeur” to expect success, but
MOOCs challenge this model.
And?
Or?
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Discussion Question
What is the future role of the MOOC? …at your institution?
…in higher education?
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References Alcorn, Brandon, et. al., Who Takes MOOCs? For online higher education, the
devil is in the data (January 4, 2014). Available at:
http://www.newrepublic.com/article/116013/mooc-student-survey-who-enrolls-online-education
Bichsel, Jacqueline, The State of E-Learning in Higher Education: An Eye Toward
Growth and Increased Access, ECAR. Available at:
http://www.educause.edu/library/resources/state-e-learning-higher-education-eye-
toward-growth-and-increased-access
Christensen, Gayle, et al., The MOOC Phenomenon: Who Takes Massive OpenOnline Courses and Why? (November 6, 2013). Available at SSRN:
http://ssrn.com/abstract=
Dahlstrom, Eden, et al., ECAR Study of Undergraduate Students and Technology,
2013. Available at: http://www.educause.edu/library/resources/ecar-study-
undergraduate-students-and-information-technology-2013
Grajek, Susan, Bichsel, Jacqueline, and Dahlstrom, Eden, What MOOCs Mean toToday’s Students and Institutions, 2013, ECAR. Available at:
http://www.educause.edu/library/resources/what-moocs-mean-
today%E2%80%99s-students-and-institutions
Jaschik, Scott, and Lederman, Doug, The 2013 Inside Higher Ed Survey of
College & University Presidents. Available at:
http://www.insidehighered.com/news/survey/affirmative-action-innovation-and-
financial-future-survey-presidents
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Thank you!
Eden Dahlstrom and Jacqueline Bichsel