8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 1/31

The Yin and the Yang of MOOCs:What IT Leaders and Undergraduate

Learners Have Told Us

Copyright Eden Dahlstrom and Jacqueline Bichsel, 2014. This work is the intellectual property of the author. Permission is granted for

this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the

reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish

requires written permission from the author.

Eden Dahlstrom and Jacqueline Bichsel

@DataDeeva

ELI14, February 4, 2014

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 2/31

MOOC Hype

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 3/31

2013: The Year of the MOOC (Hype)

Chronicle of Higher Education 490 articles on MOOCs in past 3 years

330 (67%) in the past year

Google Scholar

2,550 articles in past 3 years

1,980 (78%) in past year

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 4/31

2013: The Year of the MOOC (Hype)

“tsunami”

“revolution”

“disruption”

“transformation”

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 5/31

“doubts”

“mixed bag”

“failure”

2014: Year of MOOC Skepticism?

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 6/31

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 7/31

Who Offers MOOCs?

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 8/31

Questions

Has your institution offered a MOOC? For those who didn’t raise your hands, how

many would like to see your institution offer

a MOOC or at least wouldn’t oppose yourinstitution offering a MOOC?

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 9/31

MOOCs Primarily Offered by Large

Doctoral Institutions

Other

Institutions

Enrollment

over

15,000

Doctoral

Institutions

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 10/31

Why

Institutions

Do Not

Offer

MOOCs

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 11/31

Why Institutions

Offer MOOCs

Strategy

Resources

Interest

leadership faculty

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 12/31

Although

MOOCs got

more hype,

the broader

topic of onlinelearning has

greater

interest.5%

3%

42%

80%

46%

66%

0% 50% 100%

Institutionsdelivering

Undergraduates

taking

Institutional

leaders' interest

Online learning

MOOCs

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 13/31

Who Takes MOOCs?

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 14/31

University of Pennsylvania; 35k responses

Similar findings in other MOOCdemographic studies…

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 15/31

MOOC-takers tend to be…

Haves rather than have-nots

Males rather than females

“Older” (>30) rather than younger

From abroad rather than from U.S.

Currently employed rather than new

 job seekers

Fun/curiosity seekers rather than

purposeful

PD opportunist for current job rather

than training/skills for new jobs

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 16/31

4 out of 5MOOC students are

college graduates

U of Pennsylvania study on 35,000 MOOC students

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 17/31

But what

about

YOURstudents?

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 18/31

What’s a MOOC?

3%

3%

3%

2%

3%

4%

4%

3%

4%

6%

0% 20% 40% 60% 80% 100%

 AA

BA Pub

BA Priv

MA Pub

MA Priv

DR Pub

DR Priv

 All U.S.

Canada

Other Countries

Nearly 3 in 4undergraduate students

have NEVER heard of

MOOCs (by name,

acronym, company).

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 19/31

What types of

undergraduatestake MOOCs?

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 20/31

What types ofundergraduates

are more likely

to finish aMOOC?

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 21/31

More

likelyto

take:

More

likelyto

finish:

Gender C-class Ethnicity  Age Country

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 22/31

What is the value proposition for

students?

Personal or professional development?

Supplementing traditional course content?

Using cognitive surplus constructively?

Documenting new competencies with a

badge?

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 23/31

What’s a “Badge” worth to undergrads?

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 24/31

What is the value proposition for

institutions?

But…Moody investors services has

designated MOOCs as a “credit positive”

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 25/31

What is the value proposition for

institutions?

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 26/31

 A Lousy Product?

“We were on the front pages of newspapers

and magazines, and at the same time, I was

realizing, we don't educate people as others

wished, or as I wished. We have a lousy

 product.”

-Sebastian Thrun (Udacity)

…nah, just a young product

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 27/31

Where Do MOOCs Go from Here?

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 28/31

Can you have open access AND

robust accountability/success metrics?

Access

Accountability

It is “de rigeur” to expect success, but

MOOCs challenge this model.

And?

Or?

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 29/31

Discussion Question

What is the future role of the MOOC? …at your institution?

…in higher education?

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 30/31

References  Alcorn, Brandon, et. al., Who Takes MOOCs? For online higher education, the

devil is in the data (January 4, 2014). Available at:

http://www.newrepublic.com/article/116013/mooc-student-survey-who-enrolls-online-education 

Bichsel, Jacqueline, The State of E-Learning in Higher Education: An Eye Toward

Growth and Increased Access, ECAR. Available at:

http://www.educause.edu/library/resources/state-e-learning-higher-education-eye-

toward-growth-and-increased-access 

Christensen, Gayle, et al., The MOOC Phenomenon: Who Takes Massive OpenOnline Courses and Why? (November 6, 2013). Available at SSRN:

http://ssrn.com/abstract=

Dahlstrom, Eden, et al., ECAR Study of Undergraduate Students and Technology,

2013. Available at: http://www.educause.edu/library/resources/ecar-study-

undergraduate-students-and-information-technology-2013 

Grajek, Susan, Bichsel, Jacqueline, and Dahlstrom, Eden, What MOOCs Mean toToday’s Students and Institutions, 2013, ECAR. Available at:

http://www.educause.edu/library/resources/what-moocs-mean-

today%E2%80%99s-students-and-institutions 

Jaschik, Scott, and Lederman, Doug, The 2013 Inside Higher Ed Survey of

College & University Presidents. Available at:

http://www.insidehighered.com/news/survey/affirmative-action-innovation-and-

financial-future-survey-presidents 

8/13/2019 The Yin and the Yang of MOOCs: What IT Leaders and Undergraduate Learners Have Told Us (205217963)

http://slidepdf.com/reader/full/the-yin-and-the-yang-of-moocs-what-it-leaders-and-undergraduate-learners-have 31/31

Thank you!

Eden Dahlstrom and Jacqueline Bichsel