Chi-chi EkweozorManaging DirectorRealFresh.TV Ltd
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“The Web Is Your Oyster”Making Online Marketing Work for You
• A Little Bit About Me
• Why Social Media for Marketing
• Some Case Studies
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We Will Cover
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A Little Bit About Me
• Engineering background• Created Europe’s first ad-supported live music video podcast
• Short listed for Channel 4's
4Talent 2008 Awardswww.realfresh.tv
A Brief History
Real Fresh TV
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Social Media Strategy & Training Multi-Platform Marketing Facebook App Development Blog development
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… Multi Platform Content
It’s all about
Clients
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• A Little Bit About Me
• Why Social Media for Marketing
• Some Case Studies
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We Will Cover
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Using Social Media for Marketing
Social Media....?
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“Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques”.
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What #%!$!...?
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“I Want Me Mum!”
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Hang on, it’s actually...
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...a lot simpler...
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...a lot simpler...
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“Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many)”.
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Social media...
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Social media is...
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...is about...
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...people!
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Why is it important?
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How many people were on Facebook in the UK last month?
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18 million! This figure grows by 25% every three months.
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80% of the UK online population visited an online social networking site in May.
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That’s 4 out 5 people over 15 with an internet connection.
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That’s 4 out 5 people over 15 with an internet connection.
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Only around half of the UK even regularly glance at a national newspaper.Stats from Arts Professional October 2009 Issue 200
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ABCs of Social Media
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Follow these and you can’t go wrong...
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A: About You
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A: About You
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Decide what you want to project Decide what you aim to achieve Make your bio/profile ‘about you’
B: Blog... later
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B: Blog... later
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Start by checking out other blogs Micro-blog first – try Twitter? Decide on a theme for first month
C: Communicate
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Comments build community Regularly ask for comments Reward... appropriately
C: Communicate
Starting a Facebook page for your work is...a good start.
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• A Little Bit About Me
• Why Social Media for Marketing
• Some Case Studies
www.realfresh.tv
We Will Cover
Some Case Studies
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How Social Media was used:
• Audience for film built online
• Film shown in select US cinemas
• To see it you must ‘Demand It’
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1: Paranormal Movie
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1: Paranormal Movie
Demand it!
Results:
1 million people will have seen it before national release in the US due to ‘social media’ marketing.
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1: Paranormal Movie
Other facts:
Israeli filmmaker Oren Peli made Paranormal Activity for $15,000.
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1: Paranormal Movie
Huge profits:
Through social media marketing it made $7 million from 144 cinemas over a weekend.
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1: Paranormal Movie
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http://movies.yahoo.com/movie/1809973209/video/16129711/20091016/61/16129711-300-flash-s.95204763-,16129711-100-flash-s.95204757-,16129711-700-flash-s.95204766-,16129711-1000-flash-s.95204767-,16129712-2700-qtv-s.95204768-,16129712-6800-qtv-s.95204769-,16129712-10300-qtv-s.95204770-
1: Paranormal Movie
• Mixed media artist based in
Nottingham
• Creates art to order for US gallery
• Also sells creations online
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2: Gill Lee Smith
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2: Gill Lee Smith
How Social Media was used:
• Blogs about her work
• Shares pictures on Flickr
• Sells using Etsy, social shop
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2: Gill Lee Smith
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2: Gill Lee Smith
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2: Gill Lee Smith
Results:
• Now sells creations in UK
• Also paid to run creative
workshops
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2: Gill Lee Smith
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3: Platform58.com
How Social Media was used:
• Ning Network for digital creatives
• Online magazine on MySpace
• Facebook page for competitions
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3: Platform58.com
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3: Platform58.com
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3: Platform58.com
• Founder now moving to profitability through
• Paid for events
• Paid for featured art book
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3: Platform58.com
• Founder now moving to profitability through
• Paid for events
• Paid for featured art book
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3: Platform58.com
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3: Platform58.com
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3: Platform58.com
Results:
• Founder sells ads in magazine
• Also sells a hard copy photo book
• Now planning paid-for events
and subscriptions in 2010
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4: 7 Wonders in 7 Days
Results:
• Founder sells ads in magazine
• Also sells a hard copy photo book
• Now planning paid-for events
and subscriptions in 2010
One last thing...
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...here come...
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3 Things You Must Do
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1: 1st Listen (then converse)
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2: “2” Do List (Make one)
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3: 3 Things You Must Avoid
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• Lying Do your research
• Stealing Give credit where credit is due
• Hair pulling Your blog/Twitter/FB profile is
a weapon
A Quote from Twitter:
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“The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn and relearn” - Alvin Toffler
posted by: @boris (http://twitter.com/boris)
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The End.
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Thank You!http://twitter.com/realfreshtv@realfreshtv
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Credits
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Wikipedia Logohttp://ccrjustice.org/files/images/wikipedia-logo.png
Social Media Hand Uphttp://rudhrakssh.files.wordpress.com/2009/09/social-media-marketing-in-india-indian-social-media-social-media-pr-online-pr-social-media-professional-crisis-pr.jpg
Social Mediahttp://kristinaeichorn.files.wordpress.com/2008/08/social-media.jpg
I'm an absolute beginnerhttp://www.flickr.com/photos/horselatitudes/2973095769/
ABC_Godfrey_Crosby_Comohttp://www.flickr.com/photos/22195069@N03/2404378946/
i'll be your whatever you wanthttp://www.flickr.com/photos/theoperamafia/2424626206/
Megaphonehttp://www.flickr.com/photos/lukedaduke/482643891/
The Computer Demands A Bloghttp://www.toothpastefordinner.com/032007/the-computer-demands-a-blog.gif
Church Times Bloghttp://www.churchtimes.co.uk/52385
Credits
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Who's The Dick Writing Comments On My Bloghttp://www.flickr.com/photos/laughingsquid/108474388/Scott Beale / Laughing Squid
Color Addicthttp://www.flickr.com/photos/rideracelive/2993433094/
032/365 "Are You Listening?"http://www.flickr.com/photos/elgraceann/2769081919/
The Hand Work Press Logohttp://www.flickr.com/photos/mattborghi/339965705/
Social Media Bandwagonhttp://ictkm.files.wordpress.com/2009/07/social-media-bandwagon1.jpg
Facebook imageshttp://3.bp.blogspot.com/_3nOyb31VLHc/SUzuxE-og3I/AAAAAAAAAC4/SqfI9s1j_p8/s400/facebook_logo_withpage.gif
http://cw.nacva.com/promotionimages/facebook_logo.jpg
Social networking siteshttp://www.icis.com/blogs/icis-chemicals-confidential/teens-social-networking.jpg
I can haz cheezburgerhttp://icanhascheezburger.files.wordpress.com/2007/06/i-m-in-ur-internet-cloging-ur-tubes.jpg
Credits
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Social networkinghttp://forum.belmont.edu/business/Social%20Networking%20Image.jpg
Internet connectionhttp://www.salisbury-garage.co.uk/wp-content/uploads/2008/05/internet.png
Newspaper readerhttp://www.smart-distribution.co.uk/productnews/index_files/reading-the-newspaper.jpg
Twitterhttp://www.depts.ttu.edu/hs/careers/images/Twitter-Logo.png
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