Chi-chi EkweozorManaging DirectorRealFresh.TV Ltd

www.realfresh.tv

chichi@realfresh.tv

“The Web Is Your Oyster”Making Online Marketing Work for You

• A Little Bit About Me

• Why Social Media for Marketing

• Some Case Studies

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We Will Cover

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A Little Bit About Me

• Engineering background• Created Europe’s first ad-supported live music video podcast

• Short listed for Channel 4's

4Talent 2008 Awardswww.realfresh.tv

A Brief History

Real Fresh TV

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Social Media Strategy & Training Multi-Platform Marketing Facebook App Development Blog development

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… Multi Platform Content

It’s all about

Clients

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• A Little Bit About Me

• Why Social Media for Marketing

• Some Case Studies

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We Will Cover

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Using Social Media for Marketing

Social Media....?

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“Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques”.

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What #%!$!...?

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“I Want Me Mum!”

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Hang on, it’s actually...

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...a lot simpler...

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...a lot simpler...

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“Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many)”.

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Social media...

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Social media is...

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...is about...

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...people!

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Why is it important?

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How many people were on Facebook in the UK last month?

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18 million! This figure grows by 25% every three months.

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80% of the UK online population visited an online social networking site in May.

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That’s 4 out 5 people over 15 with an internet connection.

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That’s 4 out 5 people over 15 with an internet connection.

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Only around half of the UK even regularly glance at a national newspaper.Stats from Arts Professional October 2009 Issue 200

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ABCs of Social Media

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Follow these and you can’t go wrong...

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A: About You

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A: About You

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Decide what you want to project Decide what you aim to achieve Make your bio/profile ‘about you’

B: Blog... later

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B: Blog... later

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Start by checking out other blogs Micro-blog first – try Twitter? Decide on a theme for first month

C: Communicate

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Comments build community Regularly ask for comments Reward... appropriately

C: Communicate

Starting a Facebook page for your work is...a good start.

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• A Little Bit About Me

• Why Social Media for Marketing

• Some Case Studies

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We Will Cover

Some Case Studies

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How Social Media was used:

• Audience for film built online

• Film shown in select US cinemas

• To see it you must ‘Demand It’

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1: Paranormal Movie

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1: Paranormal Movie

Demand it!

Results:

1 million people will have seen it before national release in the US due to ‘social media’ marketing.

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1: Paranormal Movie

Other facts:

Israeli filmmaker Oren Peli made Paranormal Activity for $15,000.

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1: Paranormal Movie

Huge profits:

Through social media marketing it made $7 million from 144 cinemas over a weekend.

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1: Paranormal Movie

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http://movies.yahoo.com/movie/1809973209/video/16129711/20091016/61/16129711-300-flash-s.95204763-,16129711-100-flash-s.95204757-,16129711-700-flash-s.95204766-,16129711-1000-flash-s.95204767-,16129712-2700-qtv-s.95204768-,16129712-6800-qtv-s.95204769-,16129712-10300-qtv-s.95204770-

1: Paranormal Movie

• Mixed media artist based in

Nottingham

• Creates art to order for US gallery

• Also sells creations online

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2: Gill Lee Smith

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2: Gill Lee Smith

How Social Media was used:

• Blogs about her work

• Shares pictures on Flickr

• Sells using Etsy, social shop

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2: Gill Lee Smith

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2: Gill Lee Smith

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2: Gill Lee Smith

Results:

• Now sells creations in UK

• Also paid to run creative

workshops

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2: Gill Lee Smith

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3: Platform58.com

How Social Media was used:

• Ning Network for digital creatives

• Online magazine on MySpace

• Facebook page for competitions

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3: Platform58.com

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3: Platform58.com

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3: Platform58.com

• Founder now moving to profitability through

• Paid for events

• Paid for featured art book

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3: Platform58.com

• Founder now moving to profitability through

• Paid for events

• Paid for featured art book

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3: Platform58.com

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3: Platform58.com

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3: Platform58.com

Results:

• Founder sells ads in magazine

• Also sells a hard copy photo book

• Now planning paid-for events

and subscriptions in 2010

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4: 7 Wonders in 7 Days

Results:

• Founder sells ads in magazine

• Also sells a hard copy photo book

• Now planning paid-for events

and subscriptions in 2010

One last thing...

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...here come...

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3 Things You Must Do

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1: 1st Listen (then converse)

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2: “2” Do List (Make one)

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3: 3 Things You Must Avoid

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• Lying Do your research

• Stealing Give credit where credit is due

• Hair pulling Your blog/Twitter/FB profile is

a weapon

A Quote from Twitter:

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“The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn and relearn” - Alvin Toffler

posted by: @boris (http://twitter.com/boris)

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The End.

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Thank You!http://twitter.com/realfreshtv@realfreshtv

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Credits

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Wikipedia Logohttp://ccrjustice.org/files/images/wikipedia-logo.png

Social Media Hand Uphttp://rudhrakssh.files.wordpress.com/2009/09/social-media-marketing-in-india-indian-social-media-social-media-pr-online-pr-social-media-professional-crisis-pr.jpg

Social Mediahttp://kristinaeichorn.files.wordpress.com/2008/08/social-media.jpg

I'm an absolute beginnerhttp://www.flickr.com/photos/horselatitudes/2973095769/

ABC_Godfrey_Crosby_Comohttp://www.flickr.com/photos/22195069@N03/2404378946/

i'll be your whatever you wanthttp://www.flickr.com/photos/theoperamafia/2424626206/

Megaphonehttp://www.flickr.com/photos/lukedaduke/482643891/

The Computer Demands A Bloghttp://www.toothpastefordinner.com/032007/the-computer-demands-a-blog.gif

Church Times Bloghttp://www.churchtimes.co.uk/52385

Credits

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Who's The Dick Writing Comments On My Bloghttp://www.flickr.com/photos/laughingsquid/108474388/Scott Beale / Laughing Squid

Color Addicthttp://www.flickr.com/photos/rideracelive/2993433094/

032/365 "Are You Listening?"http://www.flickr.com/photos/elgraceann/2769081919/

The Hand Work Press Logohttp://www.flickr.com/photos/mattborghi/339965705/

Social Media Bandwagonhttp://ictkm.files.wordpress.com/2009/07/social-media-bandwagon1.jpg

Facebook imageshttp://3.bp.blogspot.com/_3nOyb31VLHc/SUzuxE-og3I/AAAAAAAAAC4/SqfI9s1j_p8/s400/facebook_logo_withpage.gif

http://cw.nacva.com/promotionimages/facebook_logo.jpg

Social networking siteshttp://www.icis.com/blogs/icis-chemicals-confidential/teens-social-networking.jpg

I can haz cheezburgerhttp://icanhascheezburger.files.wordpress.com/2007/06/i-m-in-ur-internet-cloging-ur-tubes.jpg

Credits

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Social networkinghttp://forum.belmont.edu/business/Social%20Networking%20Image.jpg

Internet connectionhttp://www.salisbury-garage.co.uk/wp-content/uploads/2008/05/internet.png

Newspaper readerhttp://www.smart-distribution.co.uk/productnews/index_files/reading-the-newspaper.jpg

Twitterhttp://www.depts.ttu.edu/hs/careers/images/Twitter-Logo.png