What is Visual content?
@matt_siltala
The trend is going visual
@matt_siltala
Of info submitted to the brain is visual
90%
60,000xImages process
faster than text
@matt_siltala
Of people respond to visual information over plain text
40%
Source - http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx
What is easier to process?
or
@matt_siltala
Going Visual On
Instagram200,000,000Users
257 MINUTES/MONTHAvg. time spent on Instagram
60 MILLIONPhotos uploaded every day
20 BILLIONTotal shared photos
1.2 BILLIONLikes per day
70%Of users check Instagram daily
@matt_siltala Source - http://expandedramblings.com/index.php/important-instagram-stats/#.VCm1vSldUhQ
Going Visual On
Pinterest70,000,000Users
14.2 MINUTES/DAYAvg. time spent on Pinterest
80% OF PINSAre re-pinsBEST IMAGE SIZE: 600 x 800
80%Of users are female
78 CENTS IN SALES/PINOn average. Up 25% from 2012
10 MILLIONU.S. monthly unique visitors(Faster than any independent site in history)
@matt_siltala
Going Visual On
On Pinterest, you can create: How-to’s, recipes, checklists, and more.
@matt_siltala
Pinterest’s ‘Pin It’ button Has now overtakenFacebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on brands’ product pages.
62%
61%
59%
42%
Of brandshave Pin It buttons
Of brandshave Tweet buttons
Of brandshave Like buttons
Of brandshave Google+ buttons
@matt_siltala
Going Visual On
Facebook1,317,000,000Users
20 MINUTES/DAYAvg. time spent on Facebook
350 MILLIONPhotos uploaded every day
4.5 BILLIONLikes per day
144 MILLIONFriend requests per day
10 BILLIONSent messages per day
@matt_siltala Source - http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/#.VCnNGSldUhQ
Going Visual On
FacebookCover Photo: 851 x 315Profile Photo: 160 x 160Shared Photos: 403 x 403Facebook Page Post Images: 960 x 960Link previews: 90 x 90Ad image size: 100 x 72Sponsored Story Images: 194 x 139Milestone or Highlighted Post: 843 x 403
@matt_siltala Source - http://timelinedimensions.com/timeline-dimensions-infographic/
Going Visual On
Twitter645,750,000Users
12:51 MINUTES/DAYAvg. time spent on Twitter
500+ MILLIONTweets every day
2.1 BILLIONTwitter search engine Queries per day
60%Of users are on mobile
208 FOLLOWERSPer user(on average)
@matt_siltala
Going Visual On
Google+300,000,000Users
7 MINUTES/MONTHAvg. time spent on Google+
1.5 BILLIONPhotos uploaded every week
20 MILLIONMobile monthly users
33% OVERALLGrowth per year
56% GROWTHIn usage for members(Ages 45-54)
@matt_siltala Source - http://expandedramblings.com/index.php/google-plus-statistics/2/#.VCnXFildUhQ
6 BillionPhotos uploaded each month
Photos & Images get…
More Interactionthan other content
More Sharesthan links
More Likes
50%
10x
7x
@matt_siltala
90%
Videos on landing pagesIncrease page conversionRates by
94%Posts with Visuals receive
60%of consumers are morelikely to click on a businesswhose images appear insearch results
More page visits andEngagement thanThose without
@matt_siltala
How do I stand out?@matt_siltala
Become a
better writer
@matt_siltala
See what the
buzz is about
@matt_siltala
Leveragewhat you've got
@matt_siltala
Give them a window into your
inner workings
@matt_siltala
News Jack@matt_siltala
Think like ajournalist
@matt_siltala
BONUS
Brands have caught on and become content marketers
@matt_siltala
BONUS X2
Even Celebrities Have Become Brilliant Content Marketers
@matt_siltala
John Oliver has questions for the Miss America Scholarship Fund
Repurpose Successful Content
• Blog posts• New Releases• Linkbait articles• Infographics• Video• Podcasts• Images/Memes• White Papers• Power Points
Transform content you already have into:
@matt_siltala
Case Study Jewish Boston
@matt_siltala
Case Study Jewish Boston • 20,000 page views
• Over 450 shares (info-graphic)
• 5,000 app downloads
• Featured in The New York Times
• Featured in The Bostinno
• Whole Foods Tweets @JewishBoston
@matt_siltala
Cool Tools• Hubspot• Pocket• PowToon• BuzzSumo• Newsle• Pushover and IFTTT• Swayy• Talkwalker• Canva• Pin Alerts
@matt_siltala
Remember, the trend is going visualDon’t be left behind.
@matt_siltala
Instagram VinePintrest
Facebook Twitter
Thank [email protected]@matt_siltala
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