Facebook Marketing Advantage New

8/12/2019 Facebook Marketing Advantage New

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Facebook Marketing Ad-vantage Copyright 2013

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FACEBOOK MARKETINGAD-VANTAGE

A GUIDE TO FACEBOOK MARKETING AND YOURBUSINESS


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LEGAL TERMS

This book is supplied for information purposes only and the content insidedoes not constitute professional business advice. It is sold with theunderstanding that the authors/publishers/resellers are not engaged in givingany accounting, legal or other professional advice. If legal/accounting or anyother professional assistance is required, the services of a professional should

be used.

The authors and publishers of this book have used every effort to ensure thatit has been prepared in the best possible way however the authors &publisher make no representation or warranties with respect to the accuracy,

applicability or completeness of thisbookscontents. They disclaim any

warranties, merchantability or fitness for any particular purpose. Theauthors/publishers/resellers do not accept any responsibility for anyliabilities resulting from the business decisions made by the purchasers of this

book.


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TABLE OF CONTENTS

LEGAL TERMS 2TABLE OF CONTENTS 3FACEBOOK AND YOUR BUSINESS 4WHAT IS FACEBOOK ADVERTISING 7FACEBOOK ADS 9HOW TO SET A FACEBOOK AD 12

WHAT IS FACEBOOKS CPC 16WHAT IS CPM 19FACEBOOK TARGETING 21SOME OF THE BEST FACEBOOK 23

ADSNOW FOR THE NOT SO GOOD! 27PLANNING YOUR FACEBOOK AD 30FACEBOOK FANPAGE LIKES 32HOW TO RUN A SUCCESSFUL 38FACEBOOK CONTESTFACEBOOK OFFERS 41

SPONSORED STORIES 45PROMOTED POSTS 46WHAT IS FACEBOOK EDGERANK 48SOME OF THE BEST FACEBOOK 51PAGESFACEBOOK HASHTAGS 55SUMMARY 57


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FACBOOK AND YOUR BUSINESS

Since its launch in 2004 FaceBook has quickly become an everyday part of

most peoples life with over 1.1 billions users and 751 million mobile users

there is no doubting the massive impact FaceBook has had.

In fact FaceBook users spend 700 billion minutes on FaceBook a month

with the average user logging on for at least 20 minutes a time.


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So what does this mean for your business and how can FaceBook help

you grow your business both locally and wider afield?

The reality is that majority of businesses now have a FaceBook page,

if they don't then they should have.

If we are spending at least 20 minutes each and every time we log on to

FaceBook then the likelihood is that we will be browsing through

multiple posts and pages, making us a perfect targeted market for your

sales promotions and give always, even just for increasing your brand

awareness.

With statistics like these FaceBook can help you capture your local

market but with its potential for huge global reach, you can target new

clients further afield, there really is no limitation on your reach.


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So how can you capitalize on this and use the power and magnitude ofFaceBook to help your business grow?

Put simply by using the different forms of FaceBook advertising,

FaceBook has the exposure your advertising needs to capture attention,

generate traffic in your businesses direction and help you realize your

sales goals.

While the numbers are clearly eye-catching, they are not the only things

that make FaceBook an attractive marketing source. The social nature

of the website is a powerful tool in an advertisers favour as the potential

of your posts and ads going viral is massive, that is if you carry them out

correctly.


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WHAT IS FACEBOOK ADVERTISING

So what exactly is FaceBook advertising well put very simply its a way ofreaching more potential new customers, raising brand awareness and

generating sales though the social media platform using a variety of paid

methods of advertising all aimed at increasing your reach and sales.

There are different ways to advertise using FaceBook, you can place

an actual FaceBook Ad which runs down the right hand side of a users

page.

You can use the Boost feature to promote a post from your timelime

which will appear on the time line of your fans and their friends this is

great for raising awareness of your brand and boosting your number of


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page likes.

You can also run an offer or event as well as a sponsored story thereare a variety of different methods and trial and error will help you find the

best ones for your business needs.


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FACEBOOK ADS

Lets start with FaceBook Ads, no doubt you will have seen them bynow running down the right hand side of your FaceBook page.

You will probably also realise that these ads tend to be about your

interests, hobbies the things that you enjoy.

This isn't coincidental the ads you see on your FaceBook page are


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tailored to suit you, these are ones that have been chosen specifically

for you.

FaceBook have targeted these ads for you based on data they have

gathered from your FaceBook page such as pages you have liked, post

you have shared or commented on etc.

FaceBook ads are very powerful but they are also very simple .

Consisting of a title, text block and graphic or photo.

You have to make sure your ad graphics fit the 1110px X 80px Ad space,

this is the maximum size it can be to fit that vertical, right-hand

FaceBook sidebar.

You have to make sure your ads are eye catching and to the point, they

can used to promote anything from products and promotions to events

and charity listings.

The fact that you can set all the variables for your ad should help you

get your ad placement correct making sure you get in front of the correct

target market.

So how does your FaceBook ad work?

Well lets say you own a cake shop and are running an ad offering a

discount on a custom made birthday cake, FaceBook will use a


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demographic tool called insight to collate information on whose time line

to place your ad.

So they will take you ad and place it on the page of a mum of 3 for

example, who has perhaps liked or commented on children's birthday

and party posts before, who mentions her kids on her profile and page.

This is because the chances are a money off voucher for a birthday

cake is likely to capture her attention and be something she is interested

in.


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HOW TO SET A FACEBOOK AD

FaceBook Ads are easy to set up, with a step-by-step process that

guides you clearly through the creation of your Ad and with the new raft

of features you can target your ad to your preferred demographic better

than ever before

Below are some images that take you through the place ad screen.

The first image below shows you where to input the relevant information,

the first section is choosing which page you wish to advertise this is

obviously for those users who have more than one page to choose from

Then underneath that is the section for you to select which type of

promotion you wish to run.

Are you looking to advertise to gain more likes or promote a story or a

post this is also where you can select the advance options.

Once you have selected the purpose of the ad you then enter the ad

details and your chosen image and your landing view, you will also see

your right hand column preview here


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Image 1: Imputing your ad details and choice

The next section is where you enter the demographic details to ensure

your ad is targeted at the correct market.

Firstly you will enter your chosen area from country, region and town/city

depending on how localised you want your ad to be.


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Then its time to chose age and gender before moving on to the main

ones of interests and categories these two features allow you to really

target your preferred market.

Once you have finished this its time to think about your ad budget (never

spend any more than you can afford to)

Image 2: Selecting your Demographic


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Image 3: Setting Your Ad Budget

When It comes to setting your budget you will have to choose between

CPM and CPC.


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What Is FaceBook CPC?

CPC, stands for Cost-per-click,is a way of advertising where if

someone clicks on an advertisement that they see via a site such as

Google or FaceBook then the business pays marketing the marketing

company for each click.

If the Ad gets no click then you don't pay a penny but you still get some

exposure.

FaceBooks CPC option works in a very similar fashion to that of Google

AdSense PPC campaign, in that a business or individual can bid on

keywords that are related to their business.

If you win the bid for your preferred keyword then you agree to pay x

amount of money for each click.

How To Use FaceBook CPC

All you need to do in order to get started is again go Create anAd,

very much as before however this time you will choose the option for

Pay Per Click


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Next is the Targetingsection of the form. This section is what really

makes FaceBook PPC worthwhile. With Targeting, you can

actually choose who you want to see your ad based on a number of

factors, such as:

Age Gender Marital status FaceBook interests Service area

As you narrow down your target market, FaceBook will give you a

general idea of the number of users who will be targeted with your

campaign

You have two budgeting options: a lifetime budget, or a daily budget.

The lifetime budget will send the max amount of traffic to your site in the

least amount of time possible.

The daily budget will send traffic to your target site just a little bit at a

time until your FaceBook campaign is over.


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Is FaceBook CPC Worth It?

Youre essentially paying FaceBook to find leads for you that you didnt

even know were out there, Itsexpensive and can large sums of money

but for the potential reach you get in return it can be very worth it!


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What Is CPM

CPM stands for cost per 1,000 impressions. In other-words you pay

whenever anyone sees your AD

When you set up your ad on FaceBook , It will show you how

many people are expected to see your ad in other-words the

impressions range of your ad say between 3,000 and 5,000 for a

$20 budget.

So if your goal is to get more likes for your Page, your ad will be shown

to people in your target audience who are most likely to also like your

Page.

However you pay once your number of impressions have been reached

and your budget spent even if very few of those impressions actually

clicked on your ad and came through to your page!


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Is CPM Worth It?

Again its like all advertising on FaceBook it will depend on how you run

your campaign however it can be easier to set up than CPC and can be

less expensive but the ROI can also be less and you pay regardless of

whether they come through to your page or not.


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FACEBOOK TARGETING

Targeting on FaceBook has changed as of April 2013 it now gives

advertisers more options to narrow down their target market which

should essentially give a better ROI.

Here is a brief run through of your targeting options

Geographic Location: You can target your advertisement to people

who live in a certain country, state, city or post code. You can also

choose cities near your chosen location within a 10, 25 or 50 radius.

Age: Select the age range that is most appropriate for your business

and the content you are promoting there is no point in putting your ad in

front of people who are the wrong age demographic.

Gender: Is your target market mostly men or women? Or, is your target

market men, but women also contribute to the buying decision? You can

select them both or just one.


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Interests: The KEY to FaceBook Advertising. You can select certain

interests to ensure that your ad is placed in front of the right audience.

For example, if your product is childrensclothing, you can target your

ad to Parenting, Family, Kids, Kid Activities, etc.

Connections: You can show your FaceBook ad to anyone, people who

already like your page, andpeople who do not yet like your page.

One of the most successful is friends of connections as this option

shows your ads to friends of your existing fans.

For example, Carolyn likes Digiscotor Daniellikes Scotland FC.

People value their friends input when it comes to purchases, likes etc.

so this method can yield great results.

You can also look to target: Education Targeting, Age and Birthday

Targeting and even Mobile Device targeting for those most likely to view

FaceBook Ads from their mobile or tablet computer!

These targeting options now make it so much easier to get a high level

of ROI from your FaceBook ad!


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SOME OF THE BEST FACEBOOK ADS

Here is an example of some great FaceBook ads and what made

them so successful.

EXAMPLE 1:

WHO: This ad was placed on the FaceBook homepage of a recent

college graduate, it also appeared on the time-line of many current

college graduates

WHAT: Promoting Bing's social sidebar the ads image further suggests

its aimed at students and graduates by showing a group of friends

clearly on holiday


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WHY: In a world of social reviews, what better way to determine the

perfect vacation destination than by viewing recommendations fromfriends.

WHERE: This ran as an ad on the right-hand side of peoples page

WHEN: What better time for a vacation than just after graduation and

after term ends for summer, As users are seeing what their friends are

doing, places they are visiting and vacations they are taking, it is only

relevant that an ad pops up to entice users to take a vacation of their

own.

EXAMPLE 2:

WHO: This advert was shown on the page of a man who had previously

expressed an interest in online marketing, so the SEO offering is

definitely relevant to interests he had indicated to previously .


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WHAT:An offer for a free 14 day trial of the service

WHY: Generate interest and get people to try before they buy!

WHERE:Again this was a right-hand side ad

WHEN: This was an ad ran at various points throughout the year

EXAMPLE 3:

WHO: This ad ran on the page of a 20 something graphic designer but

also on the page of a stay at home mum and an exec in his fifties so the


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targeting was more widespread with this offer

WHAT:A trade in on your old phone for money off Samsung's latestmodel

WHY:Allowing them to potentially capture business from competitors

WHERE:Again a right-hand side Ad placement

WHEN: In time to coincide with the launch of their new model

These ads worked well because the copy of the ads was great, they

were targeted at the correct demographic at the ideal time! Plus the

positioning of these ads on FaceBook are in the optimum position to

catch users eyes!


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NOW FOR THE NOT SO GOOD!

WHATS WRONG WITH IT?

Where to start with this one there are some glaring problems and some

not so obvious ones.

The picture: Its doesn't stand out enough, its very tacky looking


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The Copy: It doesn't tell you what the product or service actually is,

there is no call to action, it has grammatical errors including using heinstead of she

The demographic wasn't very well thought out it was far too general and

not targeted enough towards their preferred market.

Over all its a cheap and tacky ad and it looks like little effort has gone

into it.

What's wrong with it?

Well to be honest there are a lot of things wrong with it, its awful! The


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picture is horrible, the copy hardly sells itself as being a good thing, its

virtually offering danger money!!!!

Though it at least has a call to action not the strongest call to action but

at least it has one.

The demographic was again very random and not targeted well at all.

Here's another couple of FaceBook Ads that could have been better!


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PLANNING YOUR FACEBOOK AD

Of course you need to do more than just create and pay for your

FaceBook Ad, It's vital that you thoroughly research your competition

and your market, maximize every possible advantage that's ready andwaiting for you if you can utilize FaceBooks powerfulsocial-oriented

platform.

Have clear set goals before you set your ad, think about who you want

to target, what are the key demographics, what are their likes and

interests what are their personal circumstances are they married, dothey have kids?

Then think about what it is that you are going advertise, do you have a

seasonal product or service you wish to promote, is it a special offer

you are promoting or a new range of stock.

The next thing to plan out is what you hope to achieve from placing your

ad.

Are you looking to increase likes, do you want to generate sales and if

so then what is your sales target, are you looking to raise brand


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awareness?

Decide how long you want your ad to run for and how much you want tospend work out the maximum daily advertising budget you can afford to

spend and don't be tempted to stretch yourself to a higher daily budget

than you can afford.

You need to have clear advertising plans and goals in place before you

start and that will help you achieve the best results from your

advertising.

Also bear in mind that Its not enough just to create Ads for a webpage.

You want to make sure you get the most out of your Advertising dollars

by maximizing FaceBooksplatform in as many diverse areas as

possible.

The more interactive your FaceBook Page is the more successful your

ad is likely to be especially if you can keep people engaged in your page

longer than just the duration of your ad.

This brings us onto the subject of FaceBook fan page and likes and

where and how they relate to your FaceBook page and FaceBook

Advertising.


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FACEBOOK FANPAGE LIKES

When it comes to FaceBook fan pages one of the key elements of your

pages reach is the number of fansyour page has in other words the

number of likes your page has.

Now when it comes to likes only likes from personal pages increase your

like counter, If a business page likes you then it doesn't increase your

like count but they will still see your posts and updates and are of course

still potential clients.

Now a year ago fan page owners were obsessed with increasing their

like counter and you could easily go onto a website such as Fiverr and

buy hunderds of likes for your fan page making it appear very popular.

However there were many problems with this method of gaining likes.

The main one being they were emptylikes in that other than increasing

your page likes it really did very little for your pages interactions and was

not going to bring your page any business.

Then FaceBook clamped down on fake likes and removed them from

pages, this was a good thing as it encourages page owners to cultivate

genuine likes from people who are likely to interact with the page and


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therefore increase its reach and become potential new clients.

Of course FaceBook Likes are only one part of the equation you need

to make sure that people who like your page are interacting with you.

Make sure the posts you put on your page encourage others to

participate in it through commenting on the post, liking the post or even

sharing it to their own page.

Here are some examples of FaceBook Pages with their likes and

interaction figures.

This page for the Scottish Tourist Board shows that it 117,753 likes and

that at that point in time 10,932 people are discussing it one way or

another on FaceBook that could be though sharing a post, commenting

on it or even mentioning the Visit Scotland page on their own

FaceBook page.


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Here is another example of a great FaceBook page not only in terms of

its page likes but also how it encourages fans of its page to interact and

get involved


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The key to making sure your FaceBook page is effective in terms of

likes and interaction is good networking and making sure yourFaceBook fans are connecting with your page, the more effective your

FaceBook page is the more effective your FaceBook advertising will be.

So how can you tell if your FaceBook page is working effectively, this is

where your FaceBook admin panel on your page will come into effect.

It is here that you can keep up to date with your pages stats and see

whatsworking and whats not. In this section of your page you can see

an over view of your posts and any messages your page may have, you

can also invite friends to like your page and place your ad from here.


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However the most important part of your admin panel is the section

labelled insights onyour admin panel.

Its simply a graph of your pages most recent statistics, however if youclick the seeallsection then this will take you through to more detailed

insights.


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One of the key ways to build relationships and interaction on your page

is to join any community pages that relate to your page so say for

example you run a craft page, then you could join a community craft

page to build relations and increase likes to your page.

Another way to drive traffic to your page and increase likes and

interactions it to run a competition from your FaceBook page. In this next

section we will go over some of the key points when it comes to running

a competition on FaceBook.


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HOW TO RUN A SUCCESSFUL FACEBOOK

CONTEST

A FaceBook competition is a great way at driving traffic towards your

FaceBook page, its can be a very useful advertising resource for your

businesses but you have to make sure you do it correctly as there are

whole list of FaceBook rules when it comes to competitions.

Here is a quick list of the things you can't do with regards to running a

FaceBook competition:

1. The product or service you are promoting has to be yours, either

as an authorized merchant or the manufacturer.

2. You are responsible for ensuring your contest does not break any

laws, rules or regulations and you must clearly state the official

rules, offer terms, and eligibility requirements.

3. Promotions must use Apps on FaceBook and state that

FaceBook has nothing to do with the contest.

4. You can ask entrants to Like a Page, check in to a Place, or

connect to your App when they enter the contest, but that action

cannot automatically enter them. You cannot ask them to take any

other action on FaceBook, like leaving a comment on your wall.

5. The Like button cannot be used for voting.


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6. You cannot notify winners through FaceBook in the first

instance (you need to notify them via email phone etc. first then

you can post it on FaceBook).

So now we have covered the donts when it comes to FaceBook

competitions what are the Dos.

Haveagoal: Whether itsmore Likes, increased brand awareness, new

product promotion, better user engagement, etc., have a goal so you

can measure whether or not your contest worked.

Makeitinteractive:A fun, interactive experience will draw more entries

and encourage word of mouth and social sharing.

Becreativewithcontestprizes: Your contest prize can be something

with broad appeala gift card to Amazonor niche appeala private

sewing class. Whatever you decide, make sure it appeals to your target

audience.

Choose a third party App that is easy to use: Look for one that is

customizable, cost-effective (some are free), and mobile-friendly and

that can be embedded on your website.

Makeiteasytoenter:Ask for the bare minimum amount of information

from entrants (like name and email), and make it easy to enter, like

answering a trivia question or uploading a photo of a pet.

Followup: Once the winner is announced, follow up with the entrants

by responding to feedback or simply thanking them for becoming a part


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of your community.

FaceBook competitions are great for driving traffic to your page and for

raising awareness of your business and your brand but they can also be

great for generating sales and making money.

For example, say you run a competition offering 3 months SEO and you

ask people to for their name and email address, you let the competition

run for two weeks and during that time 250 people enter the competition,

At the end you pick one winner and then what are you left with?

Well you now have a list of 249 people who you know are looking for

SEO for their business, you also have all of their email addresses so you

send off an email saying:

Sorryyou didn't win this time here is a voucher for 100 off any SEO

package in the future and don't forget to like our FaceBook page for any

further competitions and special offers.

Then you will find that some people will take up the discount offer thenand there (they were already in the market for SEO that's why they

entered the competition).

Others might like your page and become a customer in the future and to

top it all off you now have an email list of potential clients who are

interested in SEO services for their business.


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FACEBOOK OFFERS

As is the case with the FaceBook competitions, FaceBook offers are

another great way of generating traffic to your FaceBook page, raising

brand awareness, compiling a responsive mailing list and of course the

most important thing a FaceBook offer can make you money!

As with all other forms of FaceBook advertising and promotion you

really need to think about what you are going to offer, who you are going

to target, when you plan on running your offer and the outcome you

would like at the end.

Offers are a fabulous way of making sales, you can offer a monetary

discount or a % off your product or service. You could offer something

free such as buy one get one free or even just free postage.

You could make it a time sensitive offer to encourage people to snap it

up or you could limit the amount available to create a feeling of demand

and urgency.

Making it as attractive an offer as possible will encourage others to not

only take up your offer but to share it on their page.


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The more buzz you can create for your offer the better.

You want it to be irresistible to people, You want them to want it

themselves then show it to their friends as well, making it a viral offer.

When it comes to running your offer, its a simple enough process the

images below take you through the stages.


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Promote your offer 4 of 4 setyour

budget

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5,000 claims available Expires 30/6/2013

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to:


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However FaceBook plan on phasing out the FaceBook offers option

from this summer (2013) and instead you will place your offer as an ad

this is being done in a bid to streamline the number of of ad options

available so that they can be reduced down from the current 27 options

available.

This is to try and make things less complicated for businesses as a

number had already started to just us the placeAdfeature to run an

offer instead of the offer option itself.


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SPONSORED STORIES

Sponsored Stories are built around user activity. Advertisers simply pay

to highlight an action that users have already taken on the social

network or within a FaceBook-connected app. That action is shown to a

usersfriends, either in the sidebar or in News Feed. Sponsored Storiescannot be used to reach an audience that is not connected to the page

or app through a friend.


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PROMOTED POSTS

A Promoted post on FaceBook is a post where by you pay a sum of

money at a CPM rate (cost per thousand views) to increase the number

of people who see it.

These promoted posts will last three days and during that time period

your promoted post will continuously show up in the News Feed of your

community members and their friends pages.

Visual posts such as pictures, graphics and videos receive much more

engagement than plain text posts, they are more eye-catching and more

likely to capture peoples attention, where possible include some sort of

call to action.

You want to get the best return for the money you are spending by

promoting a post, therefore it makes sense to use an eye-catching

visuals in your promoted post.

As you are paying for the post it is essentially becoming an ad, and

therefore its advisable that you as with track the ROI as you would with

other types of advertising.

Again have a budget in mind when it comes to boostingyour post, the

budget you set will determine how many people see your promoted post,

however your budget can also be increased during the three days if you

think you are getting good results and want to extend the posts reach


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even further.


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WHAT IS FACEBOOK EDGERANK

There has been a lot of chat in the world of FaceBook about howFaceBook's algorithm Edgerank is effecting pages post reach and

what impact this is having on the pages of business owners.

Firstly what is the TheEdgeRankAlgorithm

According to FaceBook this algorithm is the sum of Edges, each Edge is

made up of Affinity, Weight, and Time Decay.

I'm going to take a guess though and say that might just have been as

clear as mud! If that's the case don't worry its really not as complicated

as it sounds when you begin to understand the underlying concept, it's

actually a simple and effective algorithm.

The first thing to clear up is what exactly do FaceBook mean by an

Edge.


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An Edge is basically everything that "happens" in FaceBook. Examples

of Edges would be status updates, comments, likes, and shares.

Basically any action that happens within FaceBook is an Edge.

So what then does EdgeRank do?

EdgeRank ranks Edges in the News Feed. EdgeRank looks at all of the

Edges that are connected to the User, then ranks each Edge based on

importance to the User. Items with the highest EdgeRank value will

typically go to the top of the News Feed.

Edgerank takes into account the affinity, weight and time decay to

decide upon an edges value to a user.

Affinity is a one-way relationship between a User and an Edge.

Essentially how close of a "relationship" a FaceBook Page and its Fan

may have. Actions such as Commenting, Liking, Sharing, Clicking, and

even Messaging will build the Affinity between the page and the fan and

the more frequent this is the more value will be given to the affinity

rating.

Weight is a value system created by FaceBook to increase/decrease

the value of certain actions within FaceBook. Commenting is more

involved and therefore deemed more valuable than a Like.

Time Decay refers to how long the Edge has been on a page; the older

it is the less valuable it is. This helps keep the News Feed fresh with

interesting new content, as opposed to lingering old content.

So what does Edgerank mean for your FaceBook page and

your FaceBook advertising plan?


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Well it's nothing to be scared of like a lot of businesses seem to be.

It merely emphasises the point that you need to keep your page up to

date with interesting content that encourages your page's fan to be

drawn in to communicate, the more interactive your page posts are the

better they will do when it comes to Edgerank value.


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SOME OF THE BEST FACEBOOK PAGES

Now we have covered all the main ways of FaceBook Advertising

and driving traffic to your FaceBook page and offers it's important to

remember that the advertising is only one part of it.

Once someone has liked your page you want to keep them coming

back to your page and interacting with your on a regular basis that way

not only are they likely to become customers you have a good chance of

them becoming repeat customers and recommending your business to

their friends and family through their own FaceBook pages.

So what makes a good FaceBook page? Well here are some examples

of great FaceBook pages:


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EXAMPLE 1: Brendan's Irish Pub

This Page uses FaceBook to generate hype and excitement for

parties, cement first-time customers.

Brendan's Irish Pub, an authentic Irish pub located in Camarillo,

California, opened on Jan. 28.

However it launched its FaceBook page months before the grand

opening allowing it to build a real buzz and anticipation for the actualbusiness opening by building up a FaceBook fan page with over

3000 fans before the pub itself actually opened.

http://www.facebook.com/brendansirish
http://www.facebook.com/brendansirishhttp://www.facebook.com/brendansirishhttp://www.facebook.com/brendansirish


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EXAMPLE 2: Burt's Bees

Fans can buy Burt's Bees products directly from FaceBook and watch

the company's Employee Spotlight video series allowing great

interaction from the FaceBook page. With hundreds of products

available for sale, FaceBook is the perfect space for the company to

connect with its fans and customers. In the last year alone the companypage has doubled the amount of fans going from FaceBook to its e-

commerce site, showing not only how well a FaceBook Page and a

company website can work together but also emphasising just how

much a successful FaceBook page can drive traffic to your business

website and increase sales.

http://www.facebook.com/burtsbees
http://www.facebook.com/burtsbeeshttp://www.facebook.com/burtsbeeshttp://www.facebook.com/burtsbees


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EXAMPLE 3: Innocent Drinks

Innocent Drinks use the social interaction side of their FaceBook page

exceptionally well, they tend to stick with fun light hearted posts even

when relating to their own products.

However, they make sure drive FaceBook fans to their website using

humour and brilliant imagery they also keep fans engaged in their pagewith weekly events like the Fridaydadjoke

https://www.facebook.com/innocent.drinks
http://www.facebook.com/innocent.drinkshttp://www.facebook.com/innocent.drinkshttp://www.facebook.com/innocent.drinks


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FACEBOOK HASTAGS

In the June 2013 FaceBook announced it was introducing click-able

hashtags, a feature already widely used in other Social Media platforms

such as Twitter, Instagram and Tumblr.

This is great news for businesses as using hastags on FaceBook

will now be a benefit to them.

Why? Well for businesses # are a great way of finding out what people

are talking about it could be something specific to do with your business

#digiscot #web design or it could be something more generalised like

#affordablewebdesign #neednewwebsite.

That lets you hone in on conversations happening on FaceBook that

could be beneficial to your business and lets you build relationships with

potential clients.

Using hashtags on FaceBook should be easy for most users

especially as most FaceBook users will be familiar with them from

Twitter etc and as a FaceBook user you will be able to search for a


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specific hashtag


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from the search bar.

Should you wish to hashtag a post of your own you simply put the

hashtag before the phrase you want hash-tagged such #Wimbledon.

However FaceBook have also said that hash-tagged posts will still fall

under the regular privacy settings. so if a user only wants people on their

friends list to see their hashtag post then it will only appear on their

friends feed.

So what are the key points to keep in mind when it comes to using

hashtags on FaceBook:

Keep Your Hashtags short: The should be to the point and easy to

remember but be wary of abbreviations as they may not come across

as well

Use Value Adding Hastags: Make sure your hastags adds value to the

conversation otherwise its just chatter that wontstand out!

DONTOver Use The Hastag: # no one #wants #to #see #a #post #that

#is #filled #with #hastags! well you get the point not only is it annoying

but it will make an important hashtag less valuable.


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SUMMARY

So we have now covered all the ins and outs of advertising on FaceBook

from how place a FaceBook Ad, how to promote a post run a

competition and offer.

We have looked a sponsored stories and the enigma that is FaceBook

Edgerank.

We have touched on the importance of quality FaceBook likesand

how to make your FaceBook page the best it can be in a bid to promote

social interaction on your page and increase your reach in doing so.

So the big question now you know all this is, can you make money fromFaceBook and FaceBook Advertising?

Of course you can in actual fact it couldn't be simpler FaceBook and all

its advertising features are excellent resources in helping you raise

brand awareness and make money!

Now all you have to do is go and get started.

To Your Success!

Documents

Facebook Marketing Advantage New