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The Dunnican AdVantage A Marketing Plan For Today’s Real Estate Market The Dunnican Team | Coldwell Banker Apex, Realtors

Dunnican Team Marketing AdVantage

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Page 1: Dunnican Team Marketing AdVantage

The Dunnican AdVantageA Marketing Plan For Today’s Real Estate Market

The Dunnican Team | Coldwell Banker Apex, Realtors

Page 2: Dunnican Team Marketing AdVantage

Making Real Estate All About You

Selling your home in today’s market can be challenging – The Dunnican

Team with Coldwell Banker Apex, Realtors understands this fact. While

thousands of homes sell in the Dallas area every month, selecting the right

Realtor® to represent you is imperative.

What’s the difference between selling your home or failing to do so? The

Details! Whether it’s our effective sales systems, innovative marketing

solutions, or the benefits of our extensive network of industry professionals,

no detail will be overlooked. We pride ourselves in the use of leading edge

technology to gain maximum exposure for your home.

We have created this presentation as a roadmap to your success as a

Seller, providing you with the information and tools you need to make a the

right decision when selecting the right agent to market and sell your home.

Page 3: Dunnican Team Marketing AdVantage

Making Real Estate All About You

When we say we are “making real estate all about you,” it means that our clients come first.

During our initial meeting we will discuss your goals. Whether you are seeking the highest

price, the shortest timeframe, or the least amount of inconvenience to you and your

household, we will customize our systems and marketing solutions to work diligently towards

attaining your desired results.

We will educate you on the necessary steps towards a successful home sale, and you can

count on us to be there every step of the process. With a proven track record, the right skill

set, and years of experience, The Dunnican Team is the right choice.

Wishing you only the best,

Cindy DunnicanManaging Partner – The Dunnican TeamColdwell Banker Apex, Realtors

We’re All About You

Page 4: Dunnican Team Marketing AdVantage

Real Reviews & Social Proof

SOLD IN 3 DAYS – FOR MORE THAN LIST PRICECindy and The Dunnican Team are outstanding professionals. From the initial meeting to closing, The Dunnican Team was there every step of the way. Their insight and knowledge were key to selling my home for the best price. They were efficient, diligent and maintained constant communication with me. My home sold in 3 days, and closed within 1 week. I highly recommend Cindy and her team of experts if you are looking to buy or sell a property in the DFW area. --R. Bernandini

SOLD IN UNDER 24 HOURSI've worked with The Dunnican Team in the past two years to sell both my house, and my mother's house. They came highly recommended and we worked well together on both endeavors. The Dunnican Team is very professional, and comes packed with up-to-date knowledge on how to sell each individual house. My home sold in less than 24 hours, and my mother's home had a contract within several days of listing. The Dunnican Team quickly responds to any questions involved; and works, works, works to make the seller's task a breeze. I have, and will continue to recommend The Dunnican Team! --J. Molsbee

REPEAT CLIENTWe have used The Dunnican Team for multiple sales and purchases of residential real estate. We always recommend them to friends that are buying or selling, you must absolutely always have their level of expertise when negotiating a contract especially in the market we are in today. You will be well represented by them! –L. Lowe

Page 5: Dunnican Team Marketing AdVantage

Real Reviews & Social Proof

SOLD IN ONLY 2 DAYSCory is a true professional. I was very impressed. Interestingly, Cory really didn't say much. He came to our house prepared and

organized. His presentation was short and to the point. I really appreciated the straight forward / no nonsense approach. It wasclear to me that Cory is a very ethical person, as he informed us of worst case scenarios and similar. That said, Cory appeared to by very confident. Our house sold after two days on the market. Closing was super easy. Thank you! –L. Hudnall

UNBELIEVEABLE SERVICECouldn’t have asked for a better agent. Smart, knows her properties and demographics. Easy to reach. Answered every question we had. Unbelievable service in this day and age. --P. Horner

COULDN’T ASK FOR BETTER…Cindy has found the prefect property for me on two occasions. She does her research and finds things others don't find or see. Added to these skills are a wonderful attitude and a terrific person. Couldn't ask for better than Cindy. --J. Fowler

ATTENTION TO DETAIL AND A PERSONAL TOUCHCindy did a fantastic job marketing our home during a very trying market. Her personal touches and attention to detail generatedsignificantly more interest in our home than in comparable ones. When the sale when through all the I's were dotted and T's crossed. I would unequivocally recommend her and her real estate team! --G. Chasen

Page 6: Dunnican Team Marketing AdVantage

Coldwell Banker Apex, Realtors

Coldwell Banker Apex, Realtors® is a 3rd generation family owned

business established in 1973. With nine offices and over 400 sales

associates, our firm helped over 5,000 buyers and sellers in the DFW

Metroplex last year and closed over 1 Billion Dollars in sales volume.

• Recognized as a Top 10 Coldwell Banker ® in the U.S based on

closed sales

• Largest Coldwell Banker ® Affiliate in Texas based on closed sales

• Top 115 Largest Brokerage Firms in the US per Real Trends

• One of the largest women owned businesses in DFW

• Top 10 DFW Firms in closed sales per the Dallas Business Journal

• Habitat for Humanity Supporter having built multiple local homes

for deserving families

Page 7: Dunnican Team Marketing AdVantage

Coldwell Banker Apex, Realtors

9 Offices and Over

400 Sales Associates

Page 8: Dunnican Team Marketing AdVantage

The Coldwell Banker ® network ranked number one in both closed transaction sides and dollar volume by

REAL Trends , solidifying market dominance.

According to the 2015 REAL Trends 500 Survey, Coldwell Banker companies produced more sales volume

than any other national real estate brand. Closing over $166 billion in total sales volume, Coldwell Banker

Real Estate produced 50% more volume than the closest competitor.

Page 9: Dunnican Team Marketing AdVantage

Global Relocation Network

Everyone is moving to Texas! Relocation buyers are an important source of prospects for your property. You need a company that is part of the exclusive Cartus Relocation Network. With only four area brokers, Cartus Relocation Network dominates the relocation market with over a 52% market share.

Our relocation network is affiliated with over 1250 names that you know including Microsoft, Raytheon, Lockheed Martin, Shell Oil, United Airlines, American Airlines, USAA, and Navy Federal Credit Union to name a few.

The power of the Coldwell Banker® brand brings name recognition delivering potential buyers who seek out the brand around the world.

Coldwell Banker Apex, through our full-time relocation department has signed relocation contracts with most of the smaller relocation firms as well including WHR Group, AIResand SIRVA.

Plus, our affiliation with the USAA Real Estate Network exposes your home to the 11.8 million members of the USAA organization.

Page 10: Dunnican Team Marketing AdVantage

The Dunnican Team

Cindy Dunnican founded The Dunnican Team in 1998. With over 18

years in local market experience, The Dunnican Team sells

approximately $17 million in real estate each year.

• 70% of sales generated from past client & personal referrals

• Preferred relocation agents for Cartus Relocation, USAA, NFCU,

Sirva Relocation, WHR Group and AIRes.

• List Price vs. Sales Price ratio – 99%

• Average Sales Price - $225,000

• 2015 Closed Transactions – 84 (57% Seller side – 43% Buyer side)

• Average Days on Market 2015 – 36 Days

Page 11: Dunnican Team Marketing AdVantage

Understanding Today’s Homebuyer

42%

33%

9%

6%

5%3%

WHERE BUYERS FOUND THE HOME THEY PURCHASED

Internet

Real Estate Agent

Yard Sign/Open House

Friend, Relative or Neighbor

Home Builder or their Agent

Directly from seller/Knew the sellers

Print Newspaper Ad

Other

Source: NAR 2015 Home Buyer and Seller Generational Trends Report

Page 12: Dunnican Team Marketing AdVantage

Understanding Today’s HomebuyerINFORMATION SOURCES USED IN HOME SEARCH

Source: NAR 2015 Home Buyer and Seller Generational Trends Report

Page 13: Dunnican Team Marketing AdVantage

Dunnican AdVantage: MarketingThe Dunnican Team Makes Your Home Stand Out!

Here’s how…

• Team Approach

• Professional Photography

• Photos of Community and Amenities

• Luxury Yard Sign and Post

• 24/7 Text For Information Sign Rider with QR Code

• Full Color Brochures

• Custom Property Specific Website

• Pay-Per Click Campaign

• Premium Placement on #1 National Brand Website

• Featured Listing on MyNewHomeNow.com

• Showcase Listing on Realtor.com

• Premium Exposure on:

Zillow.com with walk-thru video

Trulia.com with walk-thru video

• Information Syndicated to over 50 Websites

• Video Tour Marketing

• YouTube Video Marketing

• Social Media Marketing

• Targeted Email Flyers To Realtor Community

• Just Listed Mailing

• Prospecting Neighborhood Door to Door

• Just Listed Mega Open House

• Top 500 Local Agent Preview Email

• Local Coldwell Banker Apex, Network

• Global Coldwell Banker Network

• Pre-Marketing E-Mail Blast To Our Database

• Prospecting E-Mail and Calls To Our Buyer Database

• Staging Consult for Top Dollar

• Home Warranty Coverage During Listing Period

• Broker MLS Tours

• Buyer Feedback On 75% Of Showings

• Regular Market Updates & Pricing Reviews

Page 14: Dunnican Team Marketing AdVantage

Dunnican AdVantage: MarketingThe Dunnican Team Makes Your Home Stand Out!

A team will always outperform an

individual. The Dunnican Team is highly

trained and focused on customer

service, sales and high level

negotiations.

While our team members specialize in

the services they provide for our clients,

your Listing Specialist will always be

your primary point of contact and

remain personally involved from start to

finish.

Cindy Dunnican Cory Dunnican Cindy Davis

Page 15: Dunnican Team Marketing AdVantage

Dunnican AdVantage: MarketingThe Dunnican Team Makes Your Home Stand Out!

When it comes to marketing your home,

we understand the importance of high

quality photography. We take great care

to make sure your home shows in it’s best

light online. Our photographer uses the

widest angle lenses in the market to make

sure each and every room has as much

exposure as possible.

From tile work, custom wood flooring,

stonework and any other unique features,

we will showcase all the intricate details

that make your home stand out.

Page 16: Dunnican Team Marketing AdVantage

Dunnican AdVantage: MarketingThe Dunnican Team Makes Your Home Stand Out!

Our luxury sign and post will show buyers

that your home is professionally

represented.

With our clean branding, your home will

stand out as potential buyers drive down

your street.

Page 17: Dunnican Team Marketing AdVantage

Dunnican AdVantage: MarketingThe Dunnican Team Makes Your Home Stand Out!

We allow access to the information they

want on your home 24/7 via a virtual flyer.

Our custom riders give buyers access to

our Text for Response system. Using call

capture, our team is instantly alerted

when buyers inquire on your home,

allowing us to proactively follow up with

them.

Try it: Text 2395W to 79564 now.

Rider includes a property specific text

code, website URL and a QR Code

guiding buyers to your home’s website.

Text Response System

Page 18: Dunnican Team Marketing AdVantage

Dunnican AdVantage: MarketingThe Dunnican Team Makes Your Home Stand Out!

Professionally designed and commercially

printed, a Dunnican Team brochure will

showcase the best features of your home.

Page 19: Dunnican Team Marketing AdVantage

Dunnican AdVantage: MarketingThe Dunnican Team Makes Your Home Stand Out!

Using the latest marketing

trends and targeting strategies,

we implement a pay-per-click

campaign for your home on

Facebook and it’s partner sites.

Additional market wide

exposure on popular social

media sites including Twitter,

LinkedIn, Facebook, Pintrest

and Instagram.

Page 20: Dunnican Team Marketing AdVantage

Dunnican AdVantage: MarketingThe Dunnican Team Makes Your Home Stand Out!

To enhance your online marketing presence, we build a custom website

dedicated specifically to marketing your home.

Page 21: Dunnican Team Marketing AdVantage

Dunnican AdVantage: MarketingThe Dunnican Team Makes Your Home Stand Out!

Listing Syndication is the most powerful internet

marketing tool available in today’s market.

The Dunnican Marketing AdVantage

syndicates your home to over 50 websites,

ensuring that wherever buyers search, your

home is there.

Page 22: Dunnican Team Marketing AdVantage

Dunnican AdVantage: MarketingThe Dunnican Team Makes Your Home Stand Out!

Your home will be showcased with premium placement on the

top real estate websites nationwide.

Page 23: Dunnican Team Marketing AdVantage

Dunnican AdVantage: MarketingThe Dunnican Team Makes Your Home Stand Out!

Premium Placement on the #1 National Brand Website

www.coldwellbanker.com

Page 24: Dunnican Team Marketing AdVantage

Dunnican AdVantage: MarketingThe Dunnican Team Makes Your Home Stand Out!

Video Attracts Buyers

Real Estate Listings with video receive 403%

more views* and four times the number of

inquiries than listings without video.**

We create a custom video for your home

will maximize exposure online and on social

media.

* Domain.com

**Google/NAR survey

Page 25: Dunnican Team Marketing AdVantage

Dunnican AdVantage: MarketingThe Dunnican Team Makes Your Home Stand Out!

Opening Weekend Open House

Advertised on all real estate websites.

Advertised on social media sites.

Advertised through neighborhood canvassing.

Advertised with yard and directional signs.

Page 26: Dunnican Team Marketing AdVantage

Dunnican AdVantage: Service

When a buyer inquires about your home, our

lead management system notifies us

immediately.

All inquiries on your home are answered within

30 minutes, 7 days a week, - 8 a.m.-8 p.m.

Weekly updates from The Dunnican Team to

discuss feedback, market changes and pricing.

Business Hours:

Monday – Saturday 8 a.m. – 8 p.m.

Sundays by Appointment

Page 27: Dunnican Team Marketing AdVantage

Dunnican AdVantage: Service

Your Listing Specialist will prepare a custom plan to enhance

your property’s marketability, including:

Staging Your Home For Success

Identifying Problem Areas

• Smaller rooms

• Rooms with unattractive view

• Deferred maintenance issues

Staging Advice

• Furniture placement

• Rug removal

• Paint Colors

• De-Cluttering

• De-Personalization

• Suggesting items that can maximize

your profit with minimal investment

Recommend Industry Professionals

• Handyman – General Contractor

• Paint Contractor

• Flooring Provider

• Cleaning Service

• Yard Service

• Pool Cleaning & Repair

• Fence and Deck Restoration

• Home Staging Designers

Almost 75% of a buyer’s first

impressions of a homes’ interior are

controllable

Page 28: Dunnican Team Marketing AdVantage

Dunnican AdVantage: ServiceOngoing Showing Prep Checklist

Exterior Keep grass mowed, shrubs trimmed

Pick up lawn tools, toys, newspapers

Sweep front walkway

Interior Pick up toys and shoes, make beds and put away clothes

Prepare tables with flowers and place settings; set out a game or

“coffee table” book

Turn off TV; play soft background music

Tidy up bathrooms, set out show towels

Open drapes & blinds, and turn on lights to make your home

bright and cheerful

Set thermostat at 74 degrees

Do a quick dusting & give carpets a once-over with vacuum;

straighten rugs; empty waste bakets

Keep pets out of the way; make sure all pet areas are clean and

free of odor

Special Tips For Security Secure jewelry, cash, firearms,

prescription medications & other

valuables.

It is best if you leave while your home is

being shown.

If people who are not accompanied by

an agent ask to see your property,

please refer them to us; we will pre-

screen them.

Page 29: Dunnican Team Marketing AdVantage

Dunnican

AdVantage:

Market

Knowledge

The Dunnican Team Is Everywhere!

We’ve got Dallas Metro area

homeowners covered.

Page 30: Dunnican Team Marketing AdVantage

Dunnican

AdVantage:

Market

Knowledge

While some months are more active than

others in the Dallas area, our real estate

market is active all year long.

Page 31: Dunnican Team Marketing AdVantage

Dunnican AdVantage: Market KnowledgeLeading Edge Technology Helping Us Locate The Ideal Buyer

CBx, pulls a variety of market data from public and private

sources, including Onboard Informatics.

Powered with the insights from this big data, The

Dunnican Team uses the application to help you price

your home and identify potential buyers, intelligently

crafting a strategy to target them.

Page 32: Dunnican Team Marketing AdVantage

Dunnican AdVantage: Market KnowledgeWhat Affects The Market Value of Your Home?

Physical Attributes• Location

• Age

• Size of House and Lot

• Floor Plan and Architectural Style

Market Conditions• Interest Rates & Availability of Financing

• Buyer Demand

• Prices of Recently Sold Properties

• State of the Economy

• Seasonal Demand

• The Number of Similar Properties for Sale

• Their Prices, Financing Terms, Location &

Physical Condition

Some Factors Have No Effect On

The Current Value Of your Property

• What You Originally Paid For Your House

• The Cash Proceeds You Want or Need From The Sale

• What Friends & Family Say Your Home is Worth

Page 33: Dunnican Team Marketing AdVantage

Dunnican AdVantage: Market KnowledgeDetermining The Best Price For Your Property

The higher a property is priced above market

value, the more time it will take to sell and the less

interest it will attract.

• If your property is priced right, more buyers will be

interested when it first hits the market.

• Since buyers base their selection on fair market value,

not the asking price, more buyers will consider your

property when it is priced competitively.

• Lenders rely on independent fee appraisers to verify

that a sale price is at fair market value. Therefore, if a

property fails to appraise at or above the sales price, it

will either force the buyers to make up the difference

in cash or cause the sale to fall through.

Page 34: Dunnican Team Marketing AdVantage

Dunnican AdVantage: Market Knowledge

Studies show that the longer a property

stays on the market, the ultimate sales

price is lower. Why?

Determining The Best Price For Your Property

• Buyers believe that something is wrong with

the property.

• Days on market are now available to all

prospective buyers.

• Buyers make lower offers the longer a home

has been on the market.

Proper Pricing & Positioning Yields The Highest Sales Price.

Page 35: Dunnican Team Marketing AdVantage

Dunnican AdVantage: Market Knowledge

The Property Appeals To:

15% Over

Market Value

10% Over

Market Value

Fair Market Value

75% Of The Market

If The Asking Price Is:

10% Of The Market

30% Of The Market

60% Of The Market

10% Under

Market Value

Determining The Best Price For Your Property

Page 36: Dunnican Team Marketing AdVantage

Dunnican AdVantage: Market KnowledgeThe Steps To Selling Your Home

Page 37: Dunnican Team Marketing AdVantage

Dunnican AdVantage: Market KnowledgeUnderstanding the Escrow Process in Texas

Sellers Disclosure

• Option periods give the buyer the unrestricted right to terminate during a negotiable period of time.• Most contracts also include other contingencies, such as financing.

The Purchase Offer & Option Periods

• Required by state statute on most residential properties with a few exceptions, including estates and foreclosures.

• Must be completed thoroughly and accurately by seller with no assistance from agent.• When a questions arises over whether an item should be disclosed, we advise our clients to disclose.• We advise sellers to update if any type of inspection is performed or if property condition changes after the

sellers disclosure is completed.

• Title Policy – seller cost in most cases• Home Protection Plan – recommend offering as part of listing price• Buyer Assistance – commonly requested in some markets• Repairs – negotiable but always good to expect that some items will need attention following the inspection

Common Negotiation Points

Page 38: Dunnican Team Marketing AdVantage

Dunnican AdVantage: Market KnowledgeA Few Points to Remember

Showing Period

• Make only tentative plans – Contract dates are estimates• Be as flexible as possible.

Escrow Period

• Don’t restrict showings unless absolutely necessary• Have property ready• Leave notes on important items like lock or light instructions• Safeguard all valuables, medications and firearms• Make sure to notify your homeowners insurance provider if property becomes vacant prior to closing• Winterize home if applicable

• Moving out prior to closing is always a risk• Leave property clean and in repaired condition• Remove trash and debris upon move-out• If property condition has changed since contract or inspection, notify us immediately

Closing

Page 39: Dunnican Team Marketing AdVantage

Dunnican AdVantage: Market KnowledgeA Few Points to Remember

In order to maintain the strongest negotiating position, we recommend that you do not discuss the

following information with any buyers or other real estate agents:

• Reason for selling

• Personal property you might be willing to

include

• Urgency to sell

• Timing and benefits from your relocation

company

• Willingness to consider an offer less than listing

price

• Financing terms you would accept

• Any other confidential information

Page 40: Dunnican Team Marketing AdVantage

Dunnican AdVantage: Easy Exit Listing

Cindy & Cory Take The Risk Out Of Listing Your Home With An Agent

Cancel Your Listing At Anytime

Cindy & Cory Dunnican are so

confident in the services they provide

to their clients that they offer their

EASY EXIT LISTING AGREEMENT®

to every seller they represent.

Page 41: Dunnican Team Marketing AdVantage

Thank you for considering

The Dunnican Team.

We’re ready to go to work for you now