Sitecore. Compelling Web Experiences
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Integrate, Innovate or Die!Cleve Gibbon: [email protected] CTO
The Next Generation of Marketing Technology Platforms
Sitecore. Compelling Web Experiences
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The Agenda
• The Chaos that is Content.
• Say NO to sites!
• Build your own Platform.
• The Future?
© 2011 Cognifide Limited
Technologists for the Marketing world
Providing Expertise that executes and guides
Digital Marketing Strategies
© 2011 Cognifide Limited
80+ staff - Privately Heldprofitable, organic growth
Based in Poznan and London
Close Relationships With Clients driven by a shared commitment to
Delivering Outstanding Results
Sitecore. Compelling Web Experiences
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The Chaos that is Content.
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It starts with Remark-able content
• Consumers tune out traditional marketing efforts.
• Influence by content, community & marketplace.
• Brands need to position, target & segment.
CUSTOMER
CUSTOMER
PRODUCT
POSITION
TARGET REMARKABLE
CUSTOMER
CUSTOMER
CUSTOMER
CUSTOMER
CUSTOMER
SEGMENT
CUSTOMER
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However…
75% of companies know that customers are social...
…only 10% of them are doing something about it!
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Where is the Remark-able Content?
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Social getting bigger…
22% of Internet time is social
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Site Shifters
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Channel Issues
SOCIAL MEDIA
MOBILEWEB
CMS
CONTENT STRATEGY
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Integration Issues
SOCIAL MEDIA
CRM
SEARCH
ECOMMERCE
ANALYTICS
MARKETING AUTOMATION
MOBILE
WEB
EMAIL CMS
CONTENT STRATEGY
ON
LIN
E
CH
AN
NE
LSP
RO
DU
CT
IN
TE
GR
AT
ION
S
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Say NO to sites!
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Never just one site
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There are other digital experiences. Lots more!
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English is not the only language
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Local is the new Focal
LocalisedContent
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Time to get personal
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Build your own Platform.
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Sitecore Customer Engagement Platform
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Platform to build Marketing Technology Platforms
Define the platform. “A platform for delivering meaningful engagement.”
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Clear Content Architecture
Specify a content architecture“The tangible model for business content”
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Product Integrations Baked In
Integrate everything.“Bring CRM, eCommerce, Analytics & Search closer.”
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Big Data Management
Deliver ‘A’ Class Data“Automated, accurate, aggregated, accessible,
auditable and always available.”
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Rise of the Brand Platform APIs
Create APIs that can COPE“Create One, Publish Everywhere”
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Govern through a clear content strategy
Content Strategy is a Process.“Define, develop, document and disseminate”
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Now engage!
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The Future?
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The Future?
• Collision course for CRM and CMS Platform Providers.
• Proliferation of good and bad ‘business APIs’
• Better integration of Marketing Automation & Digital Experiences.
• Cloud is here. We’re going mobile.
• It’s time for the enterprise to be social real-time!
The future is already here — it's just not very evenly distributed
William Gibson
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Thank you
www.cognifide.com/blogs/sitecore/@cognifide
www.marketingtechnologyplatform.com@cleveg
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