THE NEW SPORTS
ECOSYSTEM
STEFAN KUERTEN
EXECUTIVE DIRECTOR EBU SPORT
There are a lot of experienced sharks out there
Sky
BeIn Sports
Discovery
Sports Agencies
…
TRADITIONAL PLAYERS GOING GLOBAL
HighLow
Increasing
Decreasing
Strong / growing
investment
Declininginvestment
Not really enteredthe market yet
NEW PLAYERS
OTT sports video offerings & social media
NEW, NEW PLAYERS
(D,CH) , Hockey, Int.Football, CL Int.Basketball, US Sports …
CL (US, UK) Real Madrid ClubTV ,etc.
Tennis ATP, BL (audio); etc
Olympics (US); F1, …
NFL
WILL RIGHTS FEES GO UP????
WE EMBRACE CHANGE
- PARTNERSHIPS
- EUROPEAN CHAMPIONSHIPS
- DIGITAL STRATEGY
EVENTS CONTRACTED UNTIL 20242024: Cycling (UCI)
2023: Cycling (ASO), Atheltics (IAAF)
2022: Biathlon (IBU), Equestrian (FEI), Football (2022 FIFA World Cup Qatar), Skiing (Swiss Ski)
2021: Cycling (UEC), Swimming (FINA)
2020: Cycling (Amstel, Flanders, Vuelta), Gymnastics (UEG), Paralympics (IPC), Rowing (FISA), Skiing (RSBF), Ski Flying (FIS), Swimming (LEN), Weightlifting (EWF), Wrestling (UWW)
COMPETITION DAYS
761
37 CONTRACTSUNDER PORTFOLIO
www.ebu.ch/sport - #EBUsport - EBUEurovision - ww.eurovisionsports.tv
31 FEDERATIONS
ca 200 EVENTS per year
ca 700 COMPETITION DAYS per year
EVENTS
2732Amstel/NOS, ASO, Dentsu, EA, ESCM, EWF, FEI, FIBA, FIFA, FINA, FISA, FIS, Flanders, IAAF, IBU, ICF, Interspons, IPC, ISU, LEN, OSV, RSBF, San Sebastian, Swiss Ski, UCI, UEC, UEFA, UEG, Unipublic, Upsolut, UWW
& EVENTS ORGANIZERS IN PORTFOLIO
18 SPORTS
Aquatics, Athletics, Basketball, Biathlon, Canoeing, Cycling, Equestrian, Football, Golf, Gymnastics, Paralympics, Rowing, Skating, Skiing, Taekwondo, Triathlon, Weightlifting, Wrestling
EBU SPORT PORTFOLIO IS UNIQUE…
From 2015 to 2018
RECENT PARTNERSHIPS ON CYCLING AND SWIMMING
- 2 Strategic properties secured for EBU Members
- Guaranteed highest level of exposure for federations
- Sharing of market information and best practice
EUROPEAN CHAMPIONSHIPS: NEW MILESTONES IN 2018" To create a must watch and attend experience that elevates the Champions Europe "
DIGITAL STRATEGY FOR
SPORTING EVENTS
• Towards a more on-demand, digital world Evolving video consumption
• Users want to share viewing experiences with family, friends, and interested communities through various engagement platforms – social media, games, messaging, music and commerce
Audience engagement
• Once the measurement and user experience of mobile ads improve, advertisers will shift from traditional media and other forms of internet advertising to mobile advertising
Digital shifting to mobile
• Its integration into Apple's iOS 9 in September 2015 brought ad blocking into the mainstream
• User experience will be a key aspect, if it is to counter the appeal of ad blocking to users who are fed up with intrusive ads
Rise of ad-blocking software
• The movement to digital/mobile is changing the way revenue is created: big data drives personalised “monetisation”
Usage of Big Data - understand the wants of the audience
DRIVERS: CONSUMER TRENDS ARE DISRUPTING THE MEDIAINDUSTRY
Experience
Mobile
Content
Data
USE ALL
COMMUNITIES
TO INCREASE
CONTENT
EXPOSURE
BUILDING
RELATIONSHIPS
WITH RELEVANT
STAKEHOLDERS
PUBLISH
RELEVANT
CONTENT FOR
EACH AUDIENCE
REACH MAXIMUM
EXPOSURE ON
FREE TO AIR
BROADCAST AND
DIGITAL
INCREASE CONTENT
VALUE AND
EXPOSURE
LIVE CONTENT = GREATEST ASSET
• YOU KNOW YOUR AUDIENCE AND WE
HAVE THE CONTENT STRATEGY….
• LIVE, NEAR-LIVE AND/OR ON DEMAND
CONTENT
• PROMOTING BRAND AND VISUAL
IDENTITY
• EXECUTING COMMUNICATION STRATEGY
• FULLY INTEGRATING CONTENT WITHIN
SOCIAL MEDIA CHANNELS
CHALLENGE 1
USE ALL FAN
COMMUNITIES
TO INCREASE
CONTENT
EXPOSURE
SOCIAL WINTER GAMES
PLATFORM POSTS VS INTERACTIONS
PLATFORM POSTS VS INTERACTIONS
EBU = PROVEN SUCCESSFUL ONE-STOP-
SHOP PARTNER
• A DEDICATED DIGITAL STRATEGY
ACROSS ALL PLATFORMS TO ENSURE A
UNIFIED APPROACH
• IMMEDIATE ACCESS TO EVENT
CONTENT, LIVE AND NEAR-LIVE
• SECOND SCREEN EXPOSURE
• FULL CONTROL OVER GRAPHICAL
OVERLAYS, INCLUDING LANGUAGE,
UNIT OR SPONSOR LOGO
• INCREASED EVENT VALUE FOR ALL
STAKEHOLDERS, INCLUDING ATHLETES
AND SPONSORS
CHALLENGE 2
PUBLISH
RELEVANT CONTENT
FOR EACH
AUDIENCE
WORLDWIDE LEADER FOR SPORT CONTENT DELIVERY
LIVE STREAMING END TO END SOLUTION
• Ready to launch platform services for web and mobile devices (responsive design)
• White label solutions customizable with end user's branding
• Includes all live video stream, multi-viewer and produced clips / VOD included
• Dedicated space for sponsorship activation and exposition
• Immersive content production and exposition App (available from Q3 2018)
Audience platform for content exposure
IMMERSIVE INNOVATION
Immersive OTT offer including:
▪ all live content,
▪ best clips and highlights,
▪ data visualization.
2018 European Championships will be the first event to benefit from new features of white label application - eurovisionsports.tv.
LINEAR ENRICHMENT
• Frame Accurate insertion of graphics as triggered centrally by the production system
(compliance to business obligations)
• Personalize graphic overlays per geography: language, units, sponsors logo, etc.
• Limit costs of content distribution by inserting graphics at destination (broadcast and
digital exposure)
Cost efficient adaptation of live graphics overlays to local geographies
CHALLENGE 3
BUILDING
RELATIONSHIPS
WITH RELEVANT
STAKEHOLDERS
• BREAKING DOWN SILOS BETWEEN
TV/RADIO AND ONLINE EXPOSURE
• LEVERAGING THE IMPACT OF CONTENT
CONSUMPTION OVER ALL
COMMUNITIES
• ALLOWING CONTENT ACCESS
ANALYTICS: CENSUS DATA (DEVICES)
RESEARCH: PANEL DATA (PEOPLE)
AGILE ENRICHMENT PLATFORM
CROSS-MEDIA PROMOTION
WEB PUBLISHING AND CLIPPING
• Web interface for clipping - instant access to the content few seconds behind real time
• Web quality up to 10mb/s 1080P
• Near live or scheduled publication to various social media or web platforms
• Access rights to restrict usage of content
• Content available for 2 weeks post event
Fast remote clipping and near live delivery
USE CASE: SWISS SKI / EBU
• Athletes' best race - on personal
• Highlights of the event - on Federation App
• Publication according to agreed business rules
Near-live publication of specific content on dedicated outlets
EASY TO USE FOR ATHLETES AND OFFICIALS TO PUBLISH ON THEIR SOCIAL CHANNELSCONTENT PUBLICATION WORKFLOW
CHALLENGE 4
REACH MAXIMUM
EXPOSURE ON
FREE TO AIR
BROADCAST AND
DIGITAL
OUR CONTENT EXPLOITATION STRATEGY
INCLUDES:
• EUROVISION SPORTS NEWS EXCHANGE
AVAILABLE TO OVER 70 MAJOR PUBLIC
SERVICE BROADCASTERS LOCATED IN
MORE THAN 40 COUNTRIES WITH A
POTENTIAL TOTAL OF OVER 640 MILLION
VIEWERS.
• FULL INTEGRATION OF RADIO
• BROADBAND DISTRIBUTION SOLUTIONS
FOR DIGITAL OUTLETS
• FOUR-SCREENS APPROACH TO BRING
ADDITIONAL CONTENT TO THE VIEWERS