The Need for Speed
Flickr: ken_from_md
Sarah O’Keefe@sarahokeefe
www.scriptorium.com
Sarah O’Keefe, @sarahokeefe
❖ Founder and president, Scriptorium Publishing, scriptorium.com, North Carolina, USA
❖ Coauthor with Alan Pringle of Content Strategy 101
❖ Interested in intersection of content, publishing, and technology
Flickr: mytmossWe need velocity.
Content strategy Support the
organization’s business goals using information
and information products.
Flickr: grendelkhan
Velocity and content strategy…
Know the business
Align with business goals
Style guides and terminology
Voice and tone
Production systems
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Intelligent content
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Integration
Know the businessAlign with business goalsStyle guides and terminologyVoice and toneProduction systemsIntelligent contentIntegration
How do we make it happen?
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Operations need to be impeccable.
Authoring velocityFlickr: pedrosz
Reduce, reuse, recycle
Editing velocity
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Controlled language software
Production velocity
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Production system must automate formatting.
Flickr: WI Department of Natural Resources, mstharpe, daysofthundr46
Distribution velocity
Localization velocity
Flickr: furphotos
Good source contentMachine translationAutomated formatting (again)
Flickr: furphotos
Global content strategy
should be redundant.
flickr: dtaylorcreative
Globalization drives content strategy.
flickr: titushageman
flickr: tanyadurrant
Efficient localization is a basic prerequisite.
flickr: tanyadurrant
What drives efficient localization?
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HINT: It’s not the service provider.
flickr: tanyadurrant
It’s the quality of the input.
Localization:just along for the ride.
flickr: pmarkham
A computer can do morethan a typewriter.
Low-quality source content = inefficient localization
flickr: dominicspic
Image: NASA
In a multilingual workflow, inefficiency = death.
Image: NASA
In a monolingual workflow, inefficiency = slow death.
We cannot survive unless we evolve. Quickly.
Content has never been for the faint of heart…
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We must adapt to changes…
Flickr: Marie Hale
Prioritize
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The old way is not going to work.
Flickr: nostri-imago
Flickr: ullisandersson
One last thing…
Questions?
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