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The Need for Speed Flickr: ken_from_md Sarah O’Keefe @sarahokeefe www.scriptorium.com

The Need for Speed

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Technical communication needs better, faster workflows to meet today's requirements for diverse deliverables. Sarah O'Keefe discusses how to address the need for speed in tech comm. Presentation delivered in Wiesbaden, Gernany, at tcworld 2013.

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Page 1: The Need for Speed

The Need for Speed

Flickr: ken_from_md

Sarah O’Keefe@sarahokeefe

www.scriptorium.com

Page 2: The Need for Speed

Sarah O’Keefe, @sarahokeefe

❖ Founder and president, Scriptorium Publishing, scriptorium.com, North Carolina, USA

❖ Coauthor with Alan Pringle of Content Strategy 101

❖ Interested in intersection of content, publishing, and technology

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Flickr: mytmossWe need velocity.

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Content strategy Support the

organization’s business goals using information

and information products.

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Flickr: grendelkhan

Velocity and content strategy…

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Know the business

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Align with business goals

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Style guides and terminology

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Voice and tone

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Production systems

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Flickr: brittanyg

Intelligent content

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Flickr: brittanyg

Integration

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Know the businessAlign with business goalsStyle guides and terminologyVoice and toneProduction systemsIntelligent contentIntegration

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How do we make it happen?

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Flickr: kirinqueen

Operations need to be impeccable.

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Authoring velocityFlickr: pedrosz

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Reduce, reuse, recycle

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Editing velocity

Flickr: nicokaiser

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Controlled language software

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Production velocity

Flickr: dingopup

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Production system must automate formatting.

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Flickr: WI Department of Natural Resources, mstharpe, daysofthundr46

Distribution velocity

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Localization velocity

Flickr: furphotos

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Good source contentMachine translationAutomated formatting (again)

Flickr: furphotos

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Global content strategy

should be redundant.

flickr: dtaylorcreative

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Globalization drives content strategy.

flickr: titushageman

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flickr: tanyadurrant

Efficient localization is a basic prerequisite.

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flickr: tanyadurrant

What drives efficient localization?

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flickr: tambako

HINT: It’s not the service provider.

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flickr: tanyadurrant

It’s the quality of the input.

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Localization:just along for the ride.

flickr: pmarkham

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A computer can do morethan a typewriter.

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Low-quality source content = inefficient localization

flickr: dominicspic

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Image: NASA

In a multilingual workflow, inefficiency = death.

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Image: NASA

In a monolingual workflow, inefficiency = slow death.

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We cannot survive unless we evolve. Quickly.

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Content has never been for the faint of heart…

Flickr: jlascar

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We must adapt to changes…

Flickr: Marie Hale

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Prioritize

Flickr: beleaveme

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The old way is not going to work.

Flickr: nostri-imago

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Flickr: ullisandersson

One last thing…

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Questions?