• Sell goods or services directly to final consumers for personal, nonbusiness use.
Retailers
• Store retailers
Department store Specialty store
Discount store
Types of Retailers
• Non-store retailersAutomatic vending
Direct Marketing
Types of Retailers
Types of Retailers
• Corporate retailers and franchisers
Corporate chain Franchise organization
• Sell goods or services to those who buy for resale or business use.
Wholesalers
• Plan the infrastructure to meet demand, implement and control the physical flows of materials and final goods to meet customer requirements at a profit.