MANAGING

Retailer

Wholesaler

CHAPTER 15-

MARKETING

INTERMEDIARIES

SATISFY

CUSTOMERS

BOOKSTORE SELLS COFFEE

GAS STATION INCLUDES

FOOD STORE

Intertype

Competition Walmart

Types of stores

Store Retailing

Nonstore Retailing

GLOBALISATION

GROWTH OF SHOPPER MARKETING

PRESSURE ON WHOLESALERS

WHOLESALERS

DISTRIBUTION TRENDS

LARGE RETAILERS

LARGE WHOLESALERS

INCREASE IN SERVICING FOR RETAILERS

SERVICES - ONLINE ACCOUNTS MARKETING

MAJOR FOCUS