Upload
sameer-mathur
View
23
Download
5
Tags:
Embed Size (px)
Citation preview
RETAILERS
• Retailing includes all activities in selling goods or services directly to final consumers for personal, non business use
Wholesaling
• Wholesaling includes all activities in selling goods or services to those who buy for resale or business use
Difference between wholesaler and retailer
• Wholesalers pay less attention to promotion, atmosphere and location
• Wholesale transactions are usually larger than retail transactions
• Government deals with wholesalers and retailers differently in terms of legal regulation and taxes.
Types of Wholesalers
Merchant Wholesalers
Brokers and Agents
Manufacturers and retailers branches and offices
Market Logistics
Market logistics includes planning the infrastructure to meet demand, then implementing and controlling the physical flow of materials and final goods from point of origin to points of use, to meet customer requirement at a profit