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CUSTOMER EXPERIENCE DESIGN USING DIGITAL ANALYTICS - A

STRATEGIC APPROACH

Dinesh Babu Pugalenthi

Research Associate, Department of Tourism Studies, School of Management,

Pondicherry University, Pondicherry

mail! digitalmar"etingdina#gmail$com

Mobile! %&' ( &))*+&+&

Dr$-$.en"ata Rao

Associate Professor, Department of Tourism Studies, School of Management,

Pondicherry University, Pondicherry

(Mail! ven"atsil#rediffmail$com

7/25/2019 The Impact of Digital Analytics on B2B Marketing

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Abstract