ZIP Pointe - the future of B2B marketing analytics is here

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ZIP Pointe©

The Future of B2B Marketing Analytics is Here

Are These Pain Points Familiar?

Where can we get leads for a micro-campaign?

Where should our

marketing $ be spent?

Where can sales get better leads?

How many $ are in the

market to go after?

Where are they?

Why are competitors eating my

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Where can we find new customers?

Will the acquisition get us to where we

want to be?

How can we get better campaign

lift?

What is our market share

among hospitals in Detroit?

What do our current (& former)

customers look like?

How can we prioritize our

leads?

eating my lunch?

…. in real-time…on our desktops…

And how can we get answers to these questions

easily, quickly and cost effectively…

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…. without commissioning a

lengthy and expensive market

study?

Then visualize this…

Interact with

the entire US

addressable

market ….

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…drill down by geography to the 5-digit ZIP code…

…and further segment by industry, firm size, revenue and

potential spend.

and this…

Determine what your

customers look like…

…determine market penetration

and wallet share…

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and wallet share…

…and find pockets of

market opportunity

and this…

Generate and export

lists of prioritized

prospects…

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…and output charts and tables for

reports and presentations.

…all from your desktop.

ZIP Pointe©

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ZIP Pointe©

ZIP Pointe©

� Tableau driven, interactive dashboards for: � Analyzing and segmenting markets across the US;

� Profiling existing (and potential) customers;

� Determining pockets of market opportunity;

� Generating rank ordered lists of high potential/opportunity ZIP Codes.

� Foundational data:� Based on US Census, ZIP Code level business data at the 6-digit NAICS;

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� Based on US Census, ZIP Code level business data at the 6-digit NAICS;

� Enhanced with estimates of revenue (total, e-commerce), payroll and various measures of potential spend (e.g. IT spend on computers, software, etc);

� Custom potential spend estimates are possible using actual customer sales data.

� Integrated with customer level data via key firmographics.

� ZIP Pointe©:� Fully interactive;

� Customizable;

� Accessed online on a cost effective, per user subscription basis.

“Easy to use, ZIP Pointe allowed my sales and marketing teams to quickly zero in on pockets of opportunity.”

---VP, Sales and Marketing Support, GIF Software

“Don’t take anyone’s word on it…Quantify the characteristics of the acquisition customer base before the sale so you know what you are getting into.”

--- CEO, LMK Software

For more information:For more information:

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For more information:

Contact: [email protected]

For more information:

Contact: [email protected]