March 11, 2011
The Future of Entertainment
2021(From Sensation to
Imagination)
Derek WoodgateSXSW 2011
From experience to ambience
Encounter
Presence
“Ambience is what we let in”
From ambience to sensation•Sensation = Body, mind and
environment harmonized and engaged with meaningful intensity
Creating a ‘sense event’ in 2021
“It was a near life experience” – Fight Club
Refocus “life” and “live”
Radical transformation of entertainment
•Augmented and fluid environments
•Multi-sensory /cognitive dynamics
•Extended bodies and interfaces
•Redefinition of content
Augmented & Fluid Environments
• Adaptive projection maps
• Holographic overlays
• Hybrid and imaginary spaces
• Simulated worlds
• Programmed atmospheres
The show is designed to be
adaptive to personal
aesthetics, imagination, moods and emotions
Augmented & Fluid Environments 2
• Image processing software
• Gaming video engines
• Narrative building software
• Dynamic spatial interfaces
Augmented & Fluid Environments 3
• Context aware systems
• Data conversion / analysis
• Collocated sensing actuation platforms
• Nano sensing & quantum tunneling
• Telerobotics
Reconfigurable and Hybrid performances
Multi-sensory / cognitive dynamics
• Building relationships across the senses
• Sensitive looking and listening
• The sound of the soul
• Infrared movement tracking
• Olfactory interfaces
• Behavior / emotion adaptive programming
I am the performance
Multi-sensory / cognitive dynamics (2)
Bio-mapping and emotion modeling
Reading and distributed interactive video
arrays for enhanced situational and interactive
awareness
Affective and cognitive perception, feedback
and awareness
Social interfacing and feedback
Ubiquitous sensing and multi-agent tracking
Additional focus on behavioral identities and customized delivery of
optimized programming
Extended bodies and interfaces
• Upskilling
• Body augmentation
• Full immersion and gravity
• Implants and memory enhancement
• Life-sized holograms
• Transhumanism
Enhanced memory boosters that create augmented sensation
Nano-size electronics inside active contact lenses display images directly onto the retina
Content?
Life will provide the content!
Laugh and cry and dream and be
cool
Be passive or active at will
Experiment and to personalize
I am the Protagonist
Experiensualism Seamless fusion between entertainment and communication
Seamless movement between real and virtual
Continuous human morphing
The power of imagination
A mind knows no difference between an event we experience and an event we imagine and visualize, so our body reacts the same way!
(Antz Chasse, Vicente, 2004)
In 2021, imagination sensation entertainment will be as popular as in-the-flesh events!
March 11, 2011
The Future of Entertainment
2021(From sensation to
Imagination)
Derek Woodgate