THE FINAL FRONTIERby @domenic

WHY WEB APPS?

•Open standards with multiple implementations

•Unique trust model allowing unrestricted browsing

• Complete developer control

"When I'm introspective about the last few years I think the biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native... because it just wasn't there.

"When I'm introspective about the last few years I think the biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native... because it just wasn't there.

"And it's not that HTML5 is bad. I'm actually, on long-term, really excited about it. One of the things that's interesting is we actually have more people on a daily basis using mobile web Facebook than we have using our iOS or Android apps combined. So mobile web is a big thing for us."

THE FUTURE OF WEB APPS

1. You visit a URL.

2. Sometimes, you bookmark that URL.

3. (there is no step three)

LEVELING UP THE WEB

What is necessary for parity with mobile?

•User engagement

•User experience

•Developer experience

USER ENGAGEMENT

offline

background processing

push messages

payment

USER EXPERIENCE

speed

responsiveness

storage

system integration

DEVELOPER EXPERIENCE

better base primitives

powerful application frameworks

modern layout techniques

more hardware access

THANK YOU