THE FASHION DESK for the love of wearing

We’re a feisty apparel retailers that is building the platform for style questions and answers. We answer life’s pressing style questions like “Where can I get that” and “Should I wear

this?”

EXECUTIVE SUMMARY

COMPANY’s GOAL

Striving to combine physical, emotional, logical elements into one exceptional customer and employee experience

Creating a connection with the customers and employee, many of them may stay loyal for life

Staying true to the core values over the years and creating a company where employee and customers are proud to be associated with.

Market Analysis

The Indian retail industry is one of the fastest growing in the world. Retail industry in India is expected to grow to US$ 1.3 trillion by 2020, registering a Compound Annual Growth Rate (CAGR) of 16.7 per cent over 2015-20.

By 2015, the total market size is estimated to be around US$ 600 billion thereby registering a CAGR of 7.45 per cent since 2000.

Organized retail is expected to account for 24 per cent of the overall retail market by 2020

Marketing Strategy and Implementation

• Targeted marketing campaign through – Grand opening event Local media coverage Print media Direct mail campaign Social media• Partner with local organizations such as

Chamber of Commerce or ASSOCHAM.

Sources and Uses of Funds

Companies can raise fund through

• Bank Loans• Smart Lease• Local and self development economic

organizations.• Customers• Angel Investors

PRODUCT and SERVICES

The fashion and retail industry tends to be overly youth focused. However, by closely following generational fashion trends as well as our own customer’s purchasing preferences, we will tailor our inventory to meet the specific needs of our clientele. We will solely focus on the our styles, colors and personalized experience for our customers.

FEATURES

• Our key features include personalized quality, stylish clothing option for our customers.

• Customers preference and satisfaction are the company’s primary concern.

• Even in urgent need we promise to deliver the most stylish and tailored clothes to our customers.

• Benefiting our clientele from knowledgeable, experienced sales staff.

• With a team of designers we assure our customers to walk away with the perfect outfit.

BENEFITS

• Easy access of products• Customer service• A team of designers to help the customers for

customizing their own style or let designers do for them.

• End of season sale• Holiday and overstock sales• Multi buy savings and promotional coupons

COMPETITION

• M Tailor- A customized shirting, suiting brand for men.

• The HUNT- a community powered mobile app that empower peers to suggest product for each other.

• KEEP- is revolutionizing the way women discover and shop for product across the entire web.

• POSE- It’s free app and website allows user to celebrate and shop unique style.

MARKET ANALYSIS

TARGET CUSTOMERS

The FASHION DESK is a business to consumer retailer company. Both men and women from their early 20’s to late 60’s are our clear target.

While those born in the 1940’s are little conservative, those born in late 70’s are trendsetters. Our targets are especially these men and women with our offerings and product.

Company target those customers who value uniqueness, service, quality and convenience.

MARKET SIZE AND TRENDS

The retail fashion industry is a solid business with ever-changing styles and ever-present consumer demand. With more and more consumers looking for change. They're searching for a more serene and customer-friendly shopping experience.

SWOT Analysis

Strengths

• Unique personalized shopping experience with exceptional customer service

• Customer loyalty towards the brand• Intact core values• Uniqueness in every product we create

Weaknesses

• Confine to a segment of market• Customized clothing more famous

with youngsters

Opportunities

• Growth of online marketing• Launching of a new product line for a new

segment of market• Outstanding shopping experience will lead to

repeat business.

Threats• Growing competition from rival

brands.• Cost and effectiveness of marketing

to customers.

PHILOSOPHY OF THE COMPANY

Our company's core business strategy is to combine exceptional and knowledgeable customer service with quality stylish merchandise. We aim to enjoyable shopping experience for our customers.

INTERNAL STRATEGY

We will soon include features such as fashion advice, designer interviews, newsletters, and Internet-only specials. Eventually, we hope to establish and nurture an online social community where our can gather and discuss topics of the day, network and share clothing secrets.

STRATEGIC ALLIANCES

Our company plans to join Chamber of Commerce and ASSOCHAM to gain exposure, make business contact and get benefitted from their advertising, web site promotions and events.

OPERATIONS

• Operations are conducted all seven business days 27 * 7

• During holidays special time is allotted for faster deliveries.

• Company secures some merchandise from local manufacturers and rest is customized, made and designed by our designers.

• To control cost, track inventory and manage stock levels, an inventory control system is set up.

MANAGEMENT

Organizational Structure

As a medium scale enterprise, we will have a small staff. The owner assume leadership roles within the company and will be responsible for daily operations, overseeing marketing efforts, buying merchandise and managing inventory and all other administrative duties. A small sales staff will assist owner with securing sales, assisting customers and general maintenance of stock on the floor.

INCOME PROJECTIONS

• Based on our online sale with a collected a annual sale of $285 in year 2014-15.

• Our cash flow projections are same as our income statement as our business collect immediate payment.