C.K.

Kum

ar

And how to benefit from it

@SupraMBA #PCATX13

The C Word - How Collaborative Economy is Disrupting Everything

Collaboration Economy: Benefit from it

C.K. Kumar

What is the Collaborative Economy?

WWW - Who is sharing What with Whom?

Why is this so different ?

How can you start a Collaborative Startup?

Key Takeaways

Agenda

Collaboration Economy: Benefit from it

C.K. Kumar

Collaborative Consumption

Access over Ownership

I NEED

YOU HAVE

Collaboration Economy: Benefit from it

C.K. Kumar

Who’s in the Sharing Economy

Collaboration Economy: Benefit from it

C.K. Kumar

Who’s in the Sharing Economy

MONEY

SERV

ICES

GOODS

FOOD

SPAC

E

TRANSPORT

SHARINGECONOMY

Collaboration Economy: Benefit from it

C.K. Kumar

The Size and Trends

Source: Ouishare, Frost & Sullivan

US Car Sharing Market: $3B

Consumer P2P Rental Market: $26B

Investment in Coll. Economy: $67B

Collaboration Economy: Benefit from it

C.K. Kumar

Why is this happening

Based on Forrester Research, Aldo De Jong & Claro Partners

Collaboration Economy: Benefit from it

C.K. Kumar

Why is this happening

Based on Forrester Research, Aldo De Jong & Claro Partners

Share

JOY OF SHARING

Collaboration Economy: Benefit from it

C.K. Kumar

Key Drivers

Source: “The Collaborative Economy”, Altimeter Group

Collaboration Economy: Benefit from it

C.K. Kumar

What is Different?

Traditional Business Collaborative EconomyMe We

Centralized (1%) Distributed / Networked (99%)Company owns Product / Service User rents access to Product / Service

Asset Heavy – More, Often Asset-lite – Rent, Use as needed,Hierarchical Distribution Flattened Structure / Disintermediation

Idle Capacity / under-utilization Optimizing utilizationLimited choices / One-size fits all Multiple Choices, Personalized & tailored

Pay-as-you-go Pay-as-you-live

Collaboration Economy: Benefit from it

C.K. Kumar

Coll. Economy Value Chain

Source: Altimeter Group

Rent

Subscribe

Co-Ideate

Co-Fund

Co-Build

Co-Market

Co-Sell

Resell

Swap

Lend

Gift

Collaboration Economy: Benefit from it

C.K. Kumar

Simple Feasibility AnalysisSTART

NOT FEASIBLE

EXPENSIVE?

SHORT SATISFAC-

TION?

ASSET LIQUIDITY?

IDLING CAPACITY?

ENHANCEVALUE?

FEASIBLE

YES

NO

NO

NO

NO

NO

YES

YES

YES

YES

Collaboration Economy: Benefit from it

C.K. Kumar

Ripe for Disruption

Source: Based on Marco Torregrossa, Euro Freelancers

INFRASTRUCTURE

Complex Monopolistic Dictatorial

INVENTORIES

Centralized Burdensome Proprietary

INTERMEDIARIES

Redundant Expensive Diffused

INSTITUTION

Hierarchical Undemocratic Untrustworthy

Collaboration Economy: Benefit from it

C.K. Kumar

At Risk IndustriesSHORT FUSE, BIG BANG LONG FUSE, BIG BANG

SHORT FUSE, SMALL BANG LONG FUSE, SMALL BANG

% C

hang

e in

Bus

ines

s

Time (in Years)

Media

FinanceRetail Trade

ProfessionalServices

Arts & Recreation Real Estate

Construction

WholesaleTrade

Hospitality

Food Services Manufacturing Mining

Education Transportation

Health

Govt. Services

Agriculture

Utilities15%

Base

d on

Del

oitt

e’s

Dig

ital D

isru

ption

Map

Collaboration Economy: Benefit from it

C.K. Kumar

Collaboration Economy: Benefit from it

C.K. Kumar

Meta Trends in CC

Trust & Reputation: Offline Online

Producers Customers

Linear Economy Circular Economy

LaaP LaaS

Collaboration Economy: Benefit from it

C.K. Kumar

Key Takeaways ABC – Always Be Collaborating A gentle change in perspective

Consumption – Better, not more Community – Share more, own less Trust – neighbors, strangers, institutions

Opportunities to Expand the market Connect to the consumers, partners Improve profitability

Collaboration Economy: Benefit from it

C.K. Kumar

Thank You