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The collaborative economy is not only growing fast but also becoming incredibly pervasive. What exactly is it and what is driving this quiet revolution? How might this affect one's industry and roles? This presentation delves into the questions and more.
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C.K.
Kum
ar
And how to benefit from it
@SupraMBA #PCATX13
The C Word - How Collaborative Economy is Disrupting Everything
Collaboration Economy: Benefit from it
C.K. Kumar
What is the Collaborative Economy?
WWW - Who is sharing What with Whom?
Why is this so different ?
How can you start a Collaborative Startup?
Key Takeaways
Agenda
Collaboration Economy: Benefit from it
C.K. Kumar
Collaborative Consumption
Access over Ownership
I NEED
YOU HAVE
Collaboration Economy: Benefit from it
C.K. Kumar
Who’s in the Sharing Economy
Collaboration Economy: Benefit from it
C.K. Kumar
Who’s in the Sharing Economy
MONEY
SERV
ICES
GOODS
FOOD
SPAC
E
TRANSPORT
SHARINGECONOMY
Collaboration Economy: Benefit from it
C.K. Kumar
The Size and Trends
Source: Ouishare, Frost & Sullivan
US Car Sharing Market: $3B
Consumer P2P Rental Market: $26B
Investment in Coll. Economy: $67B
Collaboration Economy: Benefit from it
C.K. Kumar
Why is this happening
Based on Forrester Research, Aldo De Jong & Claro Partners
Collaboration Economy: Benefit from it
C.K. Kumar
Why is this happening
Based on Forrester Research, Aldo De Jong & Claro Partners
Share
JOY OF SHARING
Collaboration Economy: Benefit from it
C.K. Kumar
Key Drivers
Source: “The Collaborative Economy”, Altimeter Group
Collaboration Economy: Benefit from it
C.K. Kumar
What is Different?
Traditional Business Collaborative EconomyMe We
Centralized (1%) Distributed / Networked (99%)Company owns Product / Service User rents access to Product / Service
Asset Heavy – More, Often Asset-lite – Rent, Use as needed,Hierarchical Distribution Flattened Structure / Disintermediation
Idle Capacity / under-utilization Optimizing utilizationLimited choices / One-size fits all Multiple Choices, Personalized & tailored
Pay-as-you-go Pay-as-you-live
Collaboration Economy: Benefit from it
C.K. Kumar
Coll. Economy Value Chain
Source: Altimeter Group
Rent
Subscribe
Co-Ideate
Co-Fund
Co-Build
Co-Market
Co-Sell
Resell
Swap
Lend
Gift
Collaboration Economy: Benefit from it
C.K. Kumar
Simple Feasibility AnalysisSTART
NOT FEASIBLE
EXPENSIVE?
SHORT SATISFAC-
TION?
ASSET LIQUIDITY?
IDLING CAPACITY?
ENHANCEVALUE?
FEASIBLE
YES
NO
NO
NO
NO
NO
YES
YES
YES
YES
Collaboration Economy: Benefit from it
C.K. Kumar
Ripe for Disruption
Source: Based on Marco Torregrossa, Euro Freelancers
INFRASTRUCTURE
Complex Monopolistic Dictatorial
INVENTORIES
Centralized Burdensome Proprietary
INTERMEDIARIES
Redundant Expensive Diffused
INSTITUTION
Hierarchical Undemocratic Untrustworthy
Collaboration Economy: Benefit from it
C.K. Kumar
At Risk IndustriesSHORT FUSE, BIG BANG LONG FUSE, BIG BANG
SHORT FUSE, SMALL BANG LONG FUSE, SMALL BANG
% C
hang
e in
Bus
ines
s
Time (in Years)
Media
FinanceRetail Trade
ProfessionalServices
Arts & Recreation Real Estate
Construction
WholesaleTrade
Hospitality
Food Services Manufacturing Mining
Education Transportation
Health
Govt. Services
Agriculture
Utilities15%
Base
d on
Del
oitt
e’s
Dig
ital D
isru
ption
Map
Collaboration Economy: Benefit from it
C.K. Kumar
Collaboration Economy: Benefit from it
C.K. Kumar
Meta Trends in CC
Trust & Reputation: Offline Online
Producers Customers
Linear Economy Circular Economy
LaaP LaaS
Collaboration Economy: Benefit from it
C.K. Kumar
Key Takeaways ABC – Always Be Collaborating A gentle change in perspective
Consumption – Better, not more Community – Share more, own less Trust – neighbors, strangers, institutions
Opportunities to Expand the market Connect to the consumers, partners Improve profitability
Collaboration Economy: Benefit from it
C.K. Kumar
Thank You
