&

OUR VISION

RETAIL EVERYWHERE ANYTIME Image + Shop + Social + Convergence

OUR CLIENTS

OUR EXPERTISE

Website’s creation Ergonomics User experience Merchandising

DESIGNPotential analysis Benchmark Best practices Digital vision Digital ecosystem

CREATION

SERVICELogistics from A to Z Customer care Reservation Tablet in store

CONTENUDay to day animation Photo shooting Video shootinh

PERFORMANCEE-Marketing CRM Social Media Click and Collect

Integration Development Hosting Maintenance

IT

IN 10 YEARS DIGITAL HAS CHANGED EVERYTHING

?

DISRUPTION

Once upon a time, retail and wholesale

were happy together…

DIGITAL

40 000 Multibrand stores were closed down in France in 2013

(and 2/3 of the dinosaurs died)

=Footwear

sales

=

=Footwear

sales

++ONLINE

sales

= ++

=Footwear

sales

++ONLINE

salesOFFLINE

sales

-= ++ -

FIRST DISRUPTION : PRODUCT KNOWLEDGE

1995-2006 BIRTH OF ECOMMERCE

THE NEW DEAL

BRANDS & SALES ASSISTANTS & CUSTOMERS

PRODUCT INFORMATION

BEST PRICE

PROMOTIONAL PERIODS

BRAND CLIENT

X

X

X

>

BEFORE : SALES ASSISTANT = AUTHORITY

PRODUCT INFORMATION

BEST PRICE

PROMOTIONAL PERIODS

X

X

X

<

FROM NOW ON : ACTIVE CONSUMERS

BRAND CLIENT

SECOND DISRUPTION : MOBILE

1995-2006 BIRTH OF

2007-2014 MOBILE

THE SHOWROOMING PHENOMENON

STORE BECOMES A SHOWROOM20% of Americans

PURCHASE IS MADE ELSEWHERE58% on

THREAT FOR RETAIL

THIRD DISRUPTION : THE « ONLY ONE »

1995-2006 BIRTH OF

2007-2014MOBILE

2014-… CONVERGENCE

CONVERGENCE

TOWARDS THE « UNIQUE » CUSTOMER

DATA MOBILE CROSS CHANNEL CONTENT

CULTURE

TOUCH SCREEN STOCK AND PRODUCT INFORMATION

VIRTUAL 3D FITTING ROOM

DRIVE CLICK AND COLLECT / NO MORE QUEUE

INFORMATIVE SCREEN VARIOUS INFORMATION

QR CODE TERMINAL PRODUCT INFORMATION

SALES ASSISTANT TABLET ADVICE EXTERIOR SCREEN

SHOP 24H /24

TERMINALS PROMOTION / IBEACON

ZERO STOCK CONCEPT STORE BY DESIGUAL

FUSION OF WORLDS

HOW ABOUT YOU, WHAT IS YOUR UBER ?

MAKE IT HAPPEN

&

DAVID SOBELCEO

+33 (0)6 23 17 74 89 david.sobel@the-oz.com