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THE MOST PREFERABLE CARBRAND AMONG HYUNDAI
AND MARUTI SUZUKI IN
BHUBANESWAR MARKET Presented
by:-
Kamal Mahakud
Avinandan Acharya
Lopamudra Sahoo
Rosana Ghosh
Madhu Shree Jalan
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Content
Chapter 1 :Executive Summary
Introduction
Chapter 2 :Objectives
Importance & Implications
Scope & Limitations
Chapter 3 :Research Methodology
Sampling Plans Data Description
Chapter 4 :Data Presentation & Interpretation
Chapter 5:
Findings of the Study
Recommendations
Conclusion
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Executive summary
The most preferable car brand among the Maruti Suzuki and Hyundai in
Bhubaneswar market is the title of our survey aimed at analyzing the popularity ofthe cars among any of the two mentioned above. Our survey commented on 16th
December 2011, when we first visited Market building and got ourselves spread in
every corner and parking stands with one & yes only one objective i.e., bringing
into light the scenario of cars usage in Bhubaneswar.
In this busy crowd of Bhubaneswar bringing out the out the real picture of anything
is a real problem and if it is about stopping people and asking questions to them.
Luckily with the cooperation & hard work of every individual in the group we were
able to come up with it. Our focus was to interact with the people who were having
a car. Our team, where ever they visited very frankly enquired about various vital
factors why the people were interested in buying cars among these two brands only,
their satisfaction level, overall quality of the car they use and finally the after sale
services they receive. Eventually there were lots of problem in the beginning, but
fortunately we use to overcome that because of the high determination & unity in
the groups. Our survey ended on 19th December 2011. We believe that the
information we derived after analyzing the 200 questionnaires filled by the most
efficient people of the community will help us drag the exact information that we
were actually looking for. Hence our goal has been activated.
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INTRODUCTION
This research project is based on survey which has been done between periods of
12th December to 20th December to know about most preferable car. We are
undertaken various areas of Bhubaneswar to analyses different perception, taste and
awareness regarding the car they like to have. We have analyze the fact that as the
number of companies and their model are increasing the likeness to have differentattributions is not declining but it is increasing day by day.
People as their behavior want more and more exclusive features in their car. Either it
is colors, styles, mileage etc. Survey reveal lots of contrasting attitude and behaviors
of customer most of them had strong impact of brand in their mind. They take into
consideration all these factors during purchasing car. While surveying we come to
know that HYUNDAI has captured the heart of about 47% customers of
Bhubaneswar due to its variations in models, customer satisfaction, look etc
followed by Maruti Suzuki, Tata, Mahindra and other cars .
Product profile
Known for its value for money, this Korean manufacturer went from being relatively
unknown to becoming the first real threat to Maruti in the Indian market when they
set up shop in Chennai back in 1998. Hyundai first took Indians by storm with the
Santro a small car with big space coupled with controversial styling that actually
opened up a new era in compact with its tall boy design..
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Maruti Suzuki India Limited(MSIL, formerly known as Maruti Udyog Limited) is a
subsidiary of Suzuki Motor Corporation, Japan. MSIL has been the leader of theIndian car market for over two and a half decades. The company has two
manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, india.
Both the facilities have a combined capability to produce over a 1.2 million vehicles
annually.
The company plans to expand its manufacturing capability to 1.75 million by 2013.
The company offers a wide range of cars across different segments. It offers 15
brands and over 150 variants- Maruti 800, people movers, Omni and Eeco,
international brands Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, off-
roader Gypsy, SUV Grand Vitara, Sedans SX4, Swift DZire and Kizashi. In an
environment friendly initiative, in august 2010 maruti Suzuki introduced factory
fitted CNGoption on 5 models across vehicle segments. These includes Eeco, Alto,
Estilo, WagonR and SX4. In fiscal 2009-10 maruti Suzuki the only Indian company to
manufacture and sell One Million cars in a year. Maruti Suzuki has employeestrength 8,500 (as at end March 2011). In 2010-11, the company sold over 1.27 Million
vehicles including 1,38,266 units of exports. With this, at the end of March 2011,
Maruti Suzuki had a market share of 44.9% of the Indian passenger car market.
Maruti Suzukis revenue has grown consistently over the years.
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Objectives
PRIMARY OBJECTIVE -
To Recognize the Most Preferable Car, among the
Brand Maruti Suzuki and Hyundai in Bhubaneswar
Market.
SECONDARY OBJECTIVES
To compare the specifications of Maruti Suzuki andHyundai.
To identify the buying behavior and need of the customer. To measure the satisfaction level among the brand Maruti
Suzuki and Hyundai.
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Importance
The survey conducted on cars comparison was of great importance and has added
greatly to our market knowledge regarding popularity of different car brands for
people namely Maruti Suzuki and Hyundai. Car is a luxury product and thus the
survey of the same is very vital in order to learn more about it. The survey has made
us understand the preference of both high-class and middle-class people in term of
four-wheelers available is the market of Bhubaneswar.
Scope
Cars are luxury products which are afforded by the potential customers. As we have
conducted a survey making a comparison between the two famous brands of car i.e.,
Maruti Suzuki and Hyundai, the features of the brands are being discussed. Our
survey is having a very wider scope. It has not only helped us learn regarding the
popularity of cars but also the brands preferred by the people, there price range,
there availability etc. such additional information is very vital as per as the objective
of the survey is concerned and we are very pleased that our survey was able to
provide the same.
Limitation
A number of setbacks have been experiment which has been
discussed below.
Time constraint- Only 4-5 days was given for data collection. The respondents were reluctant to answer the questions. Some respondents were not interactive. Only initiative of 200 people was taken into consideration.
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Research methodology
Sampling PLANS
Number of sample: - 200
Sampling technique: - Random
Sample description: - We aimed to the persons who were having a car i.e., the
middle-class and the upper-class people
Data Description
The survey was specially focused on the middle class and upper class families who
had a car.
Sources data
1. Questionnaires and personal interviews.2. Reference to the retailer of Hyundai and Maruti Suzuki.Comparison is made between the cars used by the people in Bhubaneswar and the
car having affordable price. The customers satisfaction as well as the after sales
services and the media of knowledge about the popularity of the car is also analyzed
through the survey conducted.
We have tried to cover the area within the border of Bhubaneswar such as
Bapujinagar, Market building, Kharavelanagar etc.
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Data presentation & interpretation
WHICH CAR DO YOU HAVE?
Table:
Items Percentage
Hyundai 40
Maruti Suzuki 47
Others 13
Interpretation:
Maximum respondents prefer Maruti Suzuki as compared to the Hyundai car
brand, but there is a very small margin between both of these two car users
40%
47%
13%
Hyundai
Maruti Suzuki
Others
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WHAT IS YOUR ANNUAL INCOME?
Table:
Amount in lakhs (Rs.) Percentage
1.8-2.4 10
2.5-3.2 22
3.6-4.8 40
5-above 28
Interpretation:
The people having car, belong to upper middle-class. Then some percentage
of upper-class and middle class can also afford these cars.
10%
22%
40%
28% 1.8-2.4
2.5-3.2
3.6-4.8
5-above
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IF YOU WOULD BE GIVEN A CHOICE TO BUY
ANOTHER CAR, WHICH CAR WOULD YOU
BUY?
Table:
Items Percentage
Maruti Suzuki 60
Hyundai 35
Others 5
Maruti Suzuki
Interpretation:
Most of the people in Bhubaneswar who are already having a car would buy
Maruti Suzuki if given a choice to buy another car and a few would like to buy
Hyundai also.
60%
35%
5%
maruti suzuki
Hyundai
Others
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HYUNDAI
Interpretation:
60 percentages of the people would like to stick to Hyundai where as 34
percentages of the people would like to shift to maruti Suzuki and rest 6 percentage
would like to shift to others.
34%
60%
6%
maruti suzuki
Hyundai
Others
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WHICH OF THE FOLLOWING
INFORMATION SOURCES DID YOU USED TO
PURCHASE THE CAR?Table:Options Percentage
Friends & relatives 60
TV advertisements 20
Newspapers 7
Motor shows 10
Car magazines 3
Interpretation:
Maximum people of Bhubaneswar get influenced by their friends and
relatives suggestion when buying a car. Some get influenced by the TV
Advertisements and rest believe on the newspapers, motor shows and the car
magazines
3%
60%
20%
7%
10%
car magazine
friends & relatives
TV advertisement
newspapermotor shows
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TIME TAKEN BY MARUTI SUZUKI TO
DELIVER THE CAR AFTER SALE
Table:Timeperiod Percentage
Less than 2 weeks 60
2 weeks 1 months 25
1 months 3 months 10
More than 3 months 5
Interpretation:
Maruti Suzuki takes a Time of less than 2 weeks to deliver the sold car. Where
as many of the times they take maximum of 1 month to deliver the car to the
customer.
60%
25%
10%
5%
lessthan 2 weeks
2weeks-1months
1months-3months
more than 3 months
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TIME TAKEN BY HYUNDAI TO DELIVER
THE CAR AFTER SALE
Table:
Timeperiod Percentage
Less than 2 weeks 50
2 weeks 1 months 30
1 months 3 months 16
More than 3 months 4
Interpretation:
Hyundai takes a Time of less than 2 weeks to deliver the sold car. Where as
many of the times they take maximum of 1 month to deliver the car to the customer.
50%
30%
16%
4%
A
B
C
D
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ARE YOU SATISFIED WITH THE DELIVERY
TIME?
MARUTI SUZUKI
Table:
Options Percentage
Yes 70
No 30
Interpretation:
Out of the 100 respondents 70 people were very much satisfied with the delivery
time of the car purchased by them. Otherwise the company takes more time to
deliver
70%
30%
yes
no
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HYUNDAI
TABLE:
Options Percentage
Yes 72
No 28
Interpretation:
Out of the 200 respondents 144 people were very much satisfied with the delivery
time of the car purchased by them. And rest 54 people are not satisfied with the
delivery time.
72%
28%
HYUNDAI
yes
no
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HOW MANY TIMES DID YOU VISIT OR
CONTACT THE DEALER FROM WHERE YOU
PURCHASED THE CAR?
Table:
MARUTI SUZUKI
Options Percentage
Less than 3 times 703-5 times 30
Interpretation:
Most of the respondents got there delivery very fast so they did not need to contact
the dealer many times, whereas some people were a bit harassed and had to call the
dealer for the delivery of the care after the purchase.
70%
30%
less than 3 times
3-5 times
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Table:
HYUNDAI
Options Percentage
Less than 3 times 68
3-5 times 32
Interpretation:
Most of the respondents got there delivery very fast so they did not need to contact
the dealer many times, whereas some people were a bit harassed and had to call the
dealer for the delivery of the care after the purchase.
68%
32%
less than 3 times
3-5 times
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ARE PEOPLE READY TO COMPROMISE
WITH THE BRANDS DUE TO HIGH
PRICE ?Table:
Options Percentage
Yes 87
No 13
Interpretation:
Maximum respondents said no as they do not want to compromise with their babies
health and few said yes to compromise due to financial problems.
13%
87%
YES
NO
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WHICH BABY FOOD BRAND PEOPLE
SUGGESTED MORE ?
Table:
Items Percentage
Cerelac 59
Lactogen 24
Nestum 6
Farex 11
Interpretation:
Maximum respondents suggest Cerelac followed by Lactogen, Farex, and Nestum.
59%24%
11%
6%
CERELAC
LACTOGEN
FAREX
OTHERS(NESTUM)
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WHICH CRITERIA PEOPLE SET BEFORE
CHOOSING BABY FOOD?
Table:
Criteria Percentage
Prescription 52
Quality 41
Availability 5
Price 2
Interpretation:
Maximum respondents choose baby food on the basis of doctors prescription and a
very few choose on the basis of price.
52%41%
5%
2%
PRESCRIPTION
QUALITY
AVAILABILITY
PRICE
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Findings of the study
Maximum respondents prefer baby food. Cerelac is the most preferred brand. Majority prefer baby food between 8-12 months. Maximum respondents are of the opinion that baby Food is
healthier and easily digested.
Maximum said baby food does not have any side -Effects. Most of them prefer baby food on doctors Prescription. Baby food brands are easily available in the market. There is a difference in the price of different brands with
same quality.
Maximum respondents are not ready to compromise with thebrands due to high price as they do not want to risk their babys
health.
Most of the respondents suggested Cerelac as it comes in multiplevarieties and tastes.
Majority choose baby food on the basis of prescription. Baby food is mostly preferred by higher middle class and higher
class people.
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Recommendation
To conclude we can only recommend the mothers to always refer to the
Doctors before they introduce any kind of baby foods to their infant.
Conclusion
Studies show that babies who are fed nutritious, healthy diets grow in to
stronger kids and better adjusted eaters than those who are fed poor
diets. It is essential that the baby should be fed a healthy and nutritious
food in order to maximize babys growth and development process. It
provides protein, calcium and iron which are very necessary for their
development. Baby food in a variety of flavors and colors can also help
in encouraging the baby to get used to lots of flavors.
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BIBLOGRAPHY
Googlewww.marutisuzuki.comwww.gaadi.comwww.hyundai.com
http://www.marutisuzuki.com/http://www.gaadi.com/http://www.hyundai.com/http://www.hyundai.com/http://www.gaadi.com/http://www.marutisuzuki.com/8/3/2019 Survey Report on Carrs
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