Survey Report on Carrs

8/3/2019 Survey Report on Carrs

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THE MOST PREFERABLE CARBRAND AMONG HYUNDAI

AND MARUTI SUZUKI IN

BHUBANESWAR MARKET Presented

by:-

Kamal Mahakud

Avinandan Acharya

Lopamudra Sahoo

Rosana Ghosh

Madhu Shree Jalan


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Content

Chapter 1 :Executive Summary

Introduction

Chapter 2 :Objectives

Importance & Implications

Scope & Limitations

Chapter 3 :Research Methodology

Sampling Plans Data Description

Chapter 4 :Data Presentation & Interpretation

Chapter 5:

Findings of the Study

Recommendations

Conclusion


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Executive summary

The most preferable car brand among the Maruti Suzuki and Hyundai in

Bhubaneswar market is the title of our survey aimed at analyzing the popularity ofthe cars among any of the two mentioned above. Our survey commented on 16th

December 2011, when we first visited Market building and got ourselves spread in

every corner and parking stands with one & yes only one objective i.e., bringing

into light the scenario of cars usage in Bhubaneswar.

In this busy crowd of Bhubaneswar bringing out the out the real picture of anything

is a real problem and if it is about stopping people and asking questions to them.

Luckily with the cooperation & hard work of every individual in the group we were

able to come up with it. Our focus was to interact with the people who were having

a car. Our team, where ever they visited very frankly enquired about various vital

factors why the people were interested in buying cars among these two brands only,

their satisfaction level, overall quality of the car they use and finally the after sale

services they receive. Eventually there were lots of problem in the beginning, but

fortunately we use to overcome that because of the high determination & unity in

the groups. Our survey ended on 19th December 2011. We believe that the

information we derived after analyzing the 200 questionnaires filled by the most

efficient people of the community will help us drag the exact information that we

were actually looking for. Hence our goal has been activated.


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INTRODUCTION

This research project is based on survey which has been done between periods of

12th December to 20th December to know about most preferable car. We are

undertaken various areas of Bhubaneswar to analyses different perception, taste and

awareness regarding the car they like to have. We have analyze the fact that as the

number of companies and their model are increasing the likeness to have differentattributions is not declining but it is increasing day by day.

People as their behavior want more and more exclusive features in their car. Either it

is colors, styles, mileage etc. Survey reveal lots of contrasting attitude and behaviors

of customer most of them had strong impact of brand in their mind. They take into

consideration all these factors during purchasing car. While surveying we come to

know that HYUNDAI has captured the heart of about 47% customers of

Bhubaneswar due to its variations in models, customer satisfaction, look etc

followed by Maruti Suzuki, Tata, Mahindra and other cars .

Product profile

Known for its value for money, this Korean manufacturer went from being relatively

unknown to becoming the first real threat to Maruti in the Indian market when they

set up shop in Chennai back in 1998. Hyundai first took Indians by storm with the

Santro a small car with big space coupled with controversial styling that actually

opened up a new era in compact with its tall boy design..


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Maruti Suzuki India Limited(MSIL, formerly known as Maruti Udyog Limited) is a

subsidiary of Suzuki Motor Corporation, Japan. MSIL has been the leader of theIndian car market for over two and a half decades. The company has two

manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, india.

Both the facilities have a combined capability to produce over a 1.2 million vehicles

annually.

The company plans to expand its manufacturing capability to 1.75 million by 2013.

The company offers a wide range of cars across different segments. It offers 15

brands and over 150 variants- Maruti 800, people movers, Omni and Eeco,

international brands Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, off-

roader Gypsy, SUV Grand Vitara, Sedans SX4, Swift DZire and Kizashi. In an

environment friendly initiative, in august 2010 maruti Suzuki introduced factory

fitted CNGoption on 5 models across vehicle segments. These includes Eeco, Alto,

Estilo, WagonR and SX4. In fiscal 2009-10 maruti Suzuki the only Indian company to

manufacture and sell One Million cars in a year. Maruti Suzuki has employeestrength 8,500 (as at end March 2011). In 2010-11, the company sold over 1.27 Million

vehicles including 1,38,266 units of exports. With this, at the end of March 2011,

Maruti Suzuki had a market share of 44.9% of the Indian passenger car market.

Maruti Suzukis revenue has grown consistently over the years.


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Objectives

PRIMARY OBJECTIVE -

To Recognize the Most Preferable Car, among the

Brand Maruti Suzuki and Hyundai in Bhubaneswar

Market.

SECONDARY OBJECTIVES

To compare the specifications of Maruti Suzuki andHyundai.

To identify the buying behavior and need of the customer. To measure the satisfaction level among the brand Maruti

Suzuki and Hyundai.


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Importance

The survey conducted on cars comparison was of great importance and has added

greatly to our market knowledge regarding popularity of different car brands for

people namely Maruti Suzuki and Hyundai. Car is a luxury product and thus the

survey of the same is very vital in order to learn more about it. The survey has made

us understand the preference of both high-class and middle-class people in term of

four-wheelers available is the market of Bhubaneswar.

Scope

Cars are luxury products which are afforded by the potential customers. As we have

conducted a survey making a comparison between the two famous brands of car i.e.,

Maruti Suzuki and Hyundai, the features of the brands are being discussed. Our

survey is having a very wider scope. It has not only helped us learn regarding the

popularity of cars but also the brands preferred by the people, there price range,

there availability etc. such additional information is very vital as per as the objective

of the survey is concerned and we are very pleased that our survey was able to

provide the same.

Limitation

A number of setbacks have been experiment which has been

discussed below.

Time constraint- Only 4-5 days was given for data collection. The respondents were reluctant to answer the questions. Some respondents were not interactive. Only initiative of 200 people was taken into consideration.


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Research methodology

Sampling PLANS

Number of sample: - 200

Sampling technique: - Random

Sample description: - We aimed to the persons who were having a car i.e., the

middle-class and the upper-class people

Data Description

The survey was specially focused on the middle class and upper class families who

had a car.

Sources data

1. Questionnaires and personal interviews.2. Reference to the retailer of Hyundai and Maruti Suzuki.Comparison is made between the cars used by the people in Bhubaneswar and the

car having affordable price. The customers satisfaction as well as the after sales

services and the media of knowledge about the popularity of the car is also analyzed

through the survey conducted.

We have tried to cover the area within the border of Bhubaneswar such as

Bapujinagar, Market building, Kharavelanagar etc.


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Data presentation & interpretation

WHICH CAR DO YOU HAVE?

Table:

Items Percentage

Hyundai 40

Maruti Suzuki 47

Others 13

Interpretation:

Maximum respondents prefer Maruti Suzuki as compared to the Hyundai car

brand, but there is a very small margin between both of these two car users

40%

47%

13%

Hyundai

Maruti Suzuki

Others


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WHAT IS YOUR ANNUAL INCOME?

Table:

Amount in lakhs (Rs.) Percentage

1.8-2.4 10

2.5-3.2 22

3.6-4.8 40

5-above 28

Interpretation:

The people having car, belong to upper middle-class. Then some percentage

of upper-class and middle class can also afford these cars.

10%

22%

40%

28% 1.8-2.4

2.5-3.2

3.6-4.8

5-above


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IF YOU WOULD BE GIVEN A CHOICE TO BUY

ANOTHER CAR, WHICH CAR WOULD YOU

BUY?

Table:

Items Percentage

Maruti Suzuki 60

Hyundai 35

Others 5

Maruti Suzuki

Interpretation:

Most of the people in Bhubaneswar who are already having a car would buy

Maruti Suzuki if given a choice to buy another car and a few would like to buy

Hyundai also.

60%

35%

5%

maruti suzuki

Hyundai

Others


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HYUNDAI

Interpretation:

60 percentages of the people would like to stick to Hyundai where as 34

percentages of the people would like to shift to maruti Suzuki and rest 6 percentage

would like to shift to others.

34%

60%

6%

maruti suzuki

Hyundai

Others


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WHICH OF THE FOLLOWING

INFORMATION SOURCES DID YOU USED TO

PURCHASE THE CAR?Table:Options Percentage

Friends & relatives 60

TV advertisements 20

Newspapers 7

Motor shows 10

Car magazines 3

Interpretation:

Maximum people of Bhubaneswar get influenced by their friends and

relatives suggestion when buying a car. Some get influenced by the TV

Advertisements and rest believe on the newspapers, motor shows and the car

magazines

3%

60%

20%

7%

10%

car magazine

friends & relatives

TV advertisement

newspapermotor shows


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TIME TAKEN BY MARUTI SUZUKI TO

DELIVER THE CAR AFTER SALE

Table:Timeperiod Percentage

Less than 2 weeks 60

2 weeks 1 months 25

1 months 3 months 10

More than 3 months 5

Interpretation:

Maruti Suzuki takes a Time of less than 2 weeks to deliver the sold car. Where

as many of the times they take maximum of 1 month to deliver the car to the

customer.

60%

25%

10%

5%

lessthan 2 weeks

2weeks-1months

1months-3months

more than 3 months


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TIME TAKEN BY HYUNDAI TO DELIVER

THE CAR AFTER SALE

Table:

Timeperiod Percentage

Less than 2 weeks 50

2 weeks 1 months 30

1 months 3 months 16

More than 3 months 4

Interpretation:

Hyundai takes a Time of less than 2 weeks to deliver the sold car. Where as

many of the times they take maximum of 1 month to deliver the car to the customer.

50%

30%

16%

4%

A

B

C

D


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ARE YOU SATISFIED WITH THE DELIVERY

TIME?

MARUTI SUZUKI

Table:

Options Percentage

Yes 70

No 30

Interpretation:

Out of the 100 respondents 70 people were very much satisfied with the delivery

time of the car purchased by them. Otherwise the company takes more time to

deliver

70%

30%

yes

no


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HYUNDAI

TABLE:

Options Percentage

Yes 72

No 28

Interpretation:

Out of the 200 respondents 144 people were very much satisfied with the delivery

time of the car purchased by them. And rest 54 people are not satisfied with the

delivery time.

72%

28%

HYUNDAI

yes

no


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HOW MANY TIMES DID YOU VISIT OR

CONTACT THE DEALER FROM WHERE YOU

PURCHASED THE CAR?

Table:

MARUTI SUZUKI

Options Percentage

Less than 3 times 703-5 times 30

Interpretation:

Most of the respondents got there delivery very fast so they did not need to contact

the dealer many times, whereas some people were a bit harassed and had to call the

dealer for the delivery of the care after the purchase.

70%

30%

less than 3 times

3-5 times


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Table:

HYUNDAI

Options Percentage

Less than 3 times 68

3-5 times 32

Interpretation:

Most of the respondents got there delivery very fast so they did not need to contact

the dealer many times, whereas some people were a bit harassed and had to call the

dealer for the delivery of the care after the purchase.

68%

32%

less than 3 times

3-5 times


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ARE PEOPLE READY TO COMPROMISE

WITH THE BRANDS DUE TO HIGH

PRICE ?Table:

Options Percentage

Yes 87

No 13

Interpretation:

Maximum respondents said no as they do not want to compromise with their babies

health and few said yes to compromise due to financial problems.

13%

87%

YES

NO


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WHICH BABY FOOD BRAND PEOPLE

SUGGESTED MORE ?

Table:

Items Percentage

Cerelac 59

Lactogen 24

Nestum 6

Farex 11

Interpretation:

Maximum respondents suggest Cerelac followed by Lactogen, Farex, and Nestum.

59%24%

11%

6%

CERELAC

LACTOGEN

FAREX

OTHERS(NESTUM)


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WHICH CRITERIA PEOPLE SET BEFORE

CHOOSING BABY FOOD?

Table:

Criteria Percentage

Prescription 52

Quality 41

Availability 5

Price 2

Interpretation:

Maximum respondents choose baby food on the basis of doctors prescription and a

very few choose on the basis of price.

52%41%

5%

2%

PRESCRIPTION

QUALITY

AVAILABILITY

PRICE


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Findings of the study

Maximum respondents prefer baby food. Cerelac is the most preferred brand. Majority prefer baby food between 8-12 months. Maximum respondents are of the opinion that baby Food is

healthier and easily digested.

Maximum said baby food does not have any side -Effects. Most of them prefer baby food on doctors Prescription. Baby food brands are easily available in the market. There is a difference in the price of different brands with

same quality.

Maximum respondents are not ready to compromise with thebrands due to high price as they do not want to risk their babys

health.

Most of the respondents suggested Cerelac as it comes in multiplevarieties and tastes.

Majority choose baby food on the basis of prescription. Baby food is mostly preferred by higher middle class and higher

class people.


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Recommendation

To conclude we can only recommend the mothers to always refer to the

Doctors before they introduce any kind of baby foods to their infant.

Conclusion

Studies show that babies who are fed nutritious, healthy diets grow in to

stronger kids and better adjusted eaters than those who are fed poor

diets. It is essential that the baby should be fed a healthy and nutritious

food in order to maximize babys growth and development process. It

provides protein, calcium and iron which are very necessary for their

development. Baby food in a variety of flavors and colors can also help

in encouraging the baby to get used to lots of flavors.


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BIBLOGRAPHY

Googlewww.marutisuzuki.comwww.gaadi.comwww.hyundai.com
http://www.marutisuzuki.com/http://www.gaadi.com/http://www.hyundai.com/http://www.hyundai.com/http://www.gaadi.com/http://www.marutisuzuki.com/


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Documents

Survey Report on Carrs