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Stagnate to Stunning Why We Adopted Inbound & How We Reinvented Our Agency

Dan’l Mackey Almy President & CEO, DMA Solutions, Inc.

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“The internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.”

— Seth Godin, Permission Marketing

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10 YEARS AGO

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10 YEARS AGO

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10 YEARS AGO

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10 YEARS AGO

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10 YEARS AGO

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10 YEARS AGO

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FAST FO O D h a d this

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AND

this

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P ROC ES S ED

FO O D h a d this

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AND

this

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AND let ’s not forget about this

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Problem…

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But there was a hero being born.

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Game changer.

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Game changer.

Game changer.

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10 YEARS AGO

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Per capita consumption of fresh fruit in the U.S.

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— Seth Godin, The Purple Cow (2003)

“Imagine how cool Pop Tarts would be if the brand manager was the sort of person who ate them for dinner.”

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Our services Brand Development Website/Blog Creation Creative Design & Ideation Copywriting & Content Creation Social Media Management Inbound Marketing Services Advertising Design & Management Tradeshows & Events Public Relations

GOALS

MARKETING

CREATIVE DESIGN

PUBLIC RELATIONS

RESULTS

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Stable. Stagnant. Stunning.

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Stable: Years 1 – 6 ü  We were growing

ü  Healthy number of clients seeking our services

ü  Digital was the primary source of new business

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Stagnant: Years 7 – 8: ü  Growth with current

clients plateaued

ü  New business leads thinned

ü  Internal growth continued, with no plan

ü  Reached “Conscious Crossroads”

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What changed, and how did we transform?

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Approach – Helpful (Inbound) – Measurable

(HubSpot) People – Right Fit – Right Number

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@WhyNotFresh Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3

DMA Revenue Results 2010-2014

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DMA Case Study HubSpot

2x Increase in

Inbound Client Base

after 1st Year

40% Increase

in Revenue in 1st Year

2x Increase

in Online Traffic in 2 Years

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"The goal is to out-think, rather than outspend, the competition."

— Paul Roetzer,

The Marketing Performance Blueprint

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1. Grow business with current clients.

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1.  Grow business with current clients.

2.  Attract new clients while you sleep.

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1.  Grow business with current clients

2.   Attract new clients while you sleep

3.  Repeat.

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SMART GOALS: q  Grow client’s

qualified databases to 500M in 2015

q  Achieve Platinum status in 2015

q  Double the size of our agency by EOY 2016

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INTERNAL STRATEGIES: q  Develop

Management Team

q  Diversify agency

q  Form Partnerships

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EXTERNAL STRATEGIES: q  Elevate client’s

brands

q  Encourage & Motivate industry

q  Inspire consumers

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OUR FUTURE

SUCCESS

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THANK YOU!

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Dan’l Mackey Almy