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Two years ago DMA Solutions could build a social network following in a flash and create beautiful websites in a heartbeat, yet they were at a crossroads. They were an established agency but facing marginal revenue growth, stagnation in service offerings and a lack of measurement capabilities. They knew something needed to change. Enter inbound marketing. After adopting Hubspot and practicing inbound marketing, they made the shift to become more effective and successful marketers. In this session DMA Solutions will share their story about their accelerated path to reaching Gold within a year and their plans for future success. As an agency focused on the niche fresh fruit & vegetable industry, DMA’s FRESH and unique perspective will offer actionable advice to other agencies looking to create measurable results for their own business.
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#INBOUND14
Stagnate to Stunning Why We Adopted Inbound & How We Reinvented Our Agency
Dan’l Mackey Almy President & CEO, DMA Solutions, Inc.
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“The internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.”
— Seth Godin, Permission Marketing
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10 YEARS AGO
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10 YEARS AGO
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10 YEARS AGO
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10 YEARS AGO
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10 YEARS AGO
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10 YEARS AGO
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FAST FO O D h a d this
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AND
this
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P ROC ES S ED
FO O D h a d this
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AND
this
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AND let ’s not forget about this
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Problem…
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But there was a hero being born.
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Game changer.
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Game changer.
Game changer.
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10 YEARS AGO
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Per capita consumption of fresh fruit in the U.S.
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— Seth Godin, The Purple Cow (2003)
“Imagine how cool Pop Tarts would be if the brand manager was the sort of person who ate them for dinner.”
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Our services Brand Development Website/Blog Creation Creative Design & Ideation Copywriting & Content Creation Social Media Management Inbound Marketing Services Advertising Design & Management Tradeshows & Events Public Relations
GOALS
MARKETING
CREATIVE DESIGN
PUBLIC RELATIONS
RESULTS
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Stable. Stagnant. Stunning.
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Stable: Years 1 – 6 ü We were growing
ü Healthy number of clients seeking our services
ü Digital was the primary source of new business
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Stagnant: Years 7 – 8: ü Growth with current
clients plateaued
ü New business leads thinned
ü Internal growth continued, with no plan
ü Reached “Conscious Crossroads”
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What changed, and how did we transform?
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Approach – Helpful (Inbound) – Measurable
(HubSpot) People – Right Fit – Right Number
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@WhyNotFresh Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
DMA Revenue Results 2010-2014
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DMA Case Study HubSpot
2x Increase in
Inbound Client Base
after 1st Year
40% Increase
in Revenue in 1st Year
2x Increase
in Online Traffic in 2 Years
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"The goal is to out-think, rather than outspend, the competition."
— Paul Roetzer,
The Marketing Performance Blueprint
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1. Grow business with current clients.
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1. Grow business with current clients.
2. Attract new clients while you sleep.
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1. Grow business with current clients
2. Attract new clients while you sleep
3. Repeat.
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SMART GOALS: q Grow client’s
qualified databases to 500M in 2015
q Achieve Platinum status in 2015
q Double the size of our agency by EOY 2016
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INTERNAL STRATEGIES: q Develop
Management Team
q Diversify agency
q Form Partnerships
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EXTERNAL STRATEGIES: q Elevate client’s
brands
q Encourage & Motivate industry
q Inspire consumers
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OUR FUTURE
SUCCESS
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THANK YOU!
@WhyNotFresh
Dan’l Mackey Almy