Download pptx - Sports & Entertainment Marketing

Sports & Entertainment Marketing

Mr. Bernstein

Sports Camps, pp 128-136

April 16, 2013

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Sports & Entertainment MarketingMr. Bernstein

Popularity of CampsBelief star players help athletes get betterBelief contacts may advance careerFocus on improving fundamentalsCamaraderie / Team bondingExtra practice beyond those allowed by authoritiesGrowth as an individualFundraising and publicity for hosting college

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Common ConsiderationsWho will be teaching?

Star Athlete may only be making a guest appearanceWhat is the focus of the learning?LocationLengthCostTestimonials from prior campers and families – “word of

mouth” is very important

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WorkshopsShorter than campsLower costThroughout the year, typically “off-season”May not offer overnight facilitiesMay have sponsors

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ExamplesCamp: https://www.qbrfootballcamp.com/Clinic: Burroughs Gold Medal Clinic

https://www.qbrfootballcamp.com/



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AssignmentFind 2 websites promoting camps of interest to you.1. Describe and compare the main features of the camps and how they are communicated in the websites.2. Who are the teachers at the camp? Do the camps have a pro athlete? Does the athlete teach or just make a guest appearance?3. Do the camps or events have a sponsor?4. Who do you believe is the target market of each camp?5. Make suggestions for promoting each camp to those target markets.