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Sports & Entertainment Marketing. Mr. Bernstein Sports Camps, pp 128-136 April 16, 2013. Sports & Entertainment Marketing Mr. Bernstein. Popularity of Camps Belief star players help athletes get better Belief contacts may advance career Focus on improving fundamentals - PowerPoint PPT Presentation
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Sports & Entertainment Marketing
Mr. Bernstein
Sports Camps, pp 128-136
April 16, 2013
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Sports & Entertainment MarketingMr. Bernstein
Popularity of CampsBelief star players help athletes get betterBelief contacts may advance careerFocus on improving fundamentalsCamaraderie / Team bondingExtra practice beyond those allowed by authoritiesGrowth as an individualFundraising and publicity for hosting college
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Sports & Entertainment MarketingMr. Bernstein
Common ConsiderationsWho will be teaching?
Star Athlete may only be making a guest appearanceWhat is the focus of the learning?LocationLengthCostTestimonials from prior campers and families – “word of
mouth” is very important
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Sports & Entertainment MarketingMr. Bernstein
WorkshopsShorter than campsLower costThroughout the year, typically “off-season”May not offer overnight facilitiesMay have sponsors
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Sports & Entertainment MarketingMr. Bernstein
ExamplesCamp: https://www.qbrfootballcamp.com/Clinic: Burroughs Gold Medal Clinic
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Sports & Entertainment MarketingMr. Bernstein
AssignmentFind 2 websites promoting camps of interest to you.1. Describe and compare the main features of the camps and how they are communicated in the websites.2. Who are the teachers at the camp? Do the camps have a pro athlete? Does the athlete teach or just make a guest appearance?3. Do the camps or events have a sponsor?4. Who do you believe is the target market of each camp?5. Make suggestions for promoting each camp to those target markets.
