SPEED! STAMINA! STRENGTH! STRATEGY!
INTRODUCTION
• Kabaddi is a sport so basic that it needs no equipment or special skills to start playing. It takes just 30 minutes for anyone to learn how to play the game although mastering it takes a lifetime.
• The game originated some 4,000 years ago in India and is played in Malaysia in various forms for more than a century.
• Locally the game is more commonly known as Sadu Gudu and variations of the game includes Main Acah and Galah Panjang.
• The game is commonly played on any flat surface including field and clay courts. Internationally the game is now played on EVA foam mats.
• Kabaddi was a demonstration sport at the 1936 Berlin Olympics and was also introduced as a demonstration sport at the 2003 Afro Asian Games.
• It has been a medal sport at the Asian Games since 1990 and has been included in the Asian Indoor Games and the Asian Beach Games.
THE WORLD CUP
• The inaugural World Cup under the auspices of the World Kabaddi and hosted by the Malaysia Kabaddi Federation (MKF) will be the biggest kabaddi extravaganza in the world.
• With 32 men’s team and 24 women’s team competing for the titles, the World Cup is the epitome of kabaddi competitions.
• Malaysia has never hosted a tournament of this magnitude before this. It will be Melaka’s first major kabaddi competition.
• The MKF have hosted the International Inter City Kabaddi Challenge in Kuala Lumpur yearly since 2008 and also the inaugural International Kabaddi Challenge featuring six countries in Johor Bahru in June 2018.
FACT SHEET
Dates: 02-15 April 2019
Venue: Temasek Hotel Hall
Format: League-cum-knockout
Categories: Men Open and Women Open
Organised by: Malaysia Kabaddi Federation (MKF)
Event Managers: Global Luso Network Sdn Bhd
Sanctioned by: World Kabaddi
WORLD KABADDI
Afghanistan Bangladesh, Chinese Taipei, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Nepal, Pakistan, Philippines, Singapore, Sri Lanka, Thailand, Timor Leste, Iran, Iraq, Palestine, Jordan, Tajikistan, Uzbekistan
Argentina, Canada, Mexico, USA
Australia, New Zealand, Samoa
England, Denmark, Sweden, Poland, Austria, Azerbaijan, Belarus, Italy, Germany, Cyprus, Bulgaria
Zimbabwe, Kenya, Tanzania, Egypt, Morocco, Mauritius, Uganda, Nigeria
COMPETITION FORMAT
• Competition will be held for the men and women categories
• The men’s competition will be for 32 teams while the women’s competition for 24 teams
• Competition will be held on a league cum knockout basis
• All teams will play in position matches.
MEN’S COMPETITION
• Round One will comprise of 8 groups of four teams each
• Top two teams in each group will play in the knockout rounds starting with the last 16 matches.
• Bottom two teams in each group will play in the 17-32 placing knockout matches..
WOMEN’S COMPETITION
• Round One will comprise of 6 groups of four teams each
• Top two teams in each group together with four best third placed teams will also qualify for the knockout stages.
• All other teams in each group will play in the 17-24 placing knockout matches..
SCHEDULE
• DAY 1: Men’s Preliminary
• Day 2: Women’s Preliminary
• Day 3: Men’s Preliminary
• Day 4: Women’s Preliminary
• Day 5: Men’s Preliminary
• Day 6: Women’s Preliminary
• Day 7: Men’s Placing Matches
• Day 8: Women’s Placing Matches
• Day 9: Men’s Placing Matches and Quarter-finals
• Day 10: Women’s Placing Matches and Quarter-finals
• Day 11: Men’s and Women’s 9-32 Placing Matches
• Day 12: Men’s and Women’s 5-8 Placing and Semi-finals
• Day 13: Men’s and Women’s 7-8, 5-6, 3-4 and Finals
LIFE IS SIMPLE
EAT, SLEEP, PLAY KABADDI
MARKETING
• The plan is to market the event as the premier kabaddi tournament in the region.
• To achieve this the organisers would engage various stakeholders in all aspects of the event.
World
Cup
2019
Engaging the Local
Community
Brand Recognition
Professional management
of event
Premier sports and
tourism event
Engaging Partners and
Sponsors
INTEGRATED CAMPAIGN
ATL
BTL
Digital
PR &
CSR
• TV, Newspaper, magazine & radio,
• Outdoor branding
• Congratulatory to winners
• Official Launch
• Pre events
a) Branding & Awareness Activity
b) Clinics
• The Event
a) The Competition
b) Special Events
• Website
• Video
• User Generated Content (UGC) contest in FB, Twitter
• Updates BTL activation plans in social media platforms
• PR support in all BTL activities
• Breakfast with Media
• CSR program optional
MEDIA PLAN
• Note: This is only a basic media plan that will altered according to the needs of the sponsors as well as
other circumstances. The media blitz will be intensified for the last two months. The media plan does not
include the activities created by the sponsors
2018 Jan 19 Feb 19 Mac 19 Apr 19
1 Announcement of Event
2 Announcement of Sponsors
3 Announcement of Teams
4 Media Releases
5 Press Conferences
6 Billboards
7 Banners and Buntings
8 TV Promo/Radio Promo
9 Social media
10 Live Streaming/TV
11 Posters
12 Special Events
SPECIAL EVENT
• Several special events would be held in conjunction with the tournament. This would include:
Official Dinner
CSR Activities
Photo Competition
Icons appearance
Sales Booth
Local Schools Training Programmes
Kabaddi Exhibition
Theme Song Competition
SOCIAL MEDIA
Website: http://worldcupkabaddi.org/
Facebook: https://www.facebook.com/worldcupkabaddi2019/
Instagram: worldcupkabaddi2019
Twitter: World Cup Kabaddi@CupKabaddi
Youtube: https://www.youtube.com/channel/UCsjTFNfDbA8Fy3VTzwSe68A
SPONSORSHIP
PLATINUM SPONSOR
Title Sponsor
• Sponsor will be designated as the TITLE SPONSOR of the event and its corporate identity/logo will be integrated into the Event Logo.
• Designation of Presenting Sponsor of the Event
• Industry Exclusivity
PLATINUM SPONSOR
Opening and Award Ceremonies
• The right to participate in the Event Official Opening and Award Ceremonies
• The right to make speech at the Event Official Opening and Award Ceremonies
Stadium Signages
• Prime advertising positions provide excellent television exposure
• Minimum of 10 X A-Boards
• 10 Stadium Banner Positions
• Press Conference Backdrop
• Prize Giving Backdrop
PLATINUM SPONSOR
TV Camera
TV Camera
12
Government Agency
Title Sponsor
Official Sponsor B
Local Organising
Committee
Minor Sponsors
PROPOSED COURT SIGNAGE PLAN
PLATINUM SPONSOR
Television
• Projected Television Coverage
- In Malaysia and India minimum semi-finals and finals Recorded or Live
- Other territories being negotiated
• The Telecast of the Matches in India and Malaysia will include:
- Opening & closing credits
• Projected Live Streaming
– Matches to be streamed live on the official website, Youtube and Facebook channels from day one.
PLATINUM SPONSOR
• Outdoor Temporary Billboard
• The right to erect a minimum of two (2) temporary billboards at the venue.
• The appearance of certain category of sponsors would be subject to approval from the City Hall
Event Merchandise • The right to produce event related merchandise featuring the
Event name and the Presenting Sponsor’s logo.
PLATINUM SPONSOR
Player’s Image Usage • The right to use name, image, face and likeness of the Event
Players in connection with Event related advertising and promotions throughout the world. (Exact Players image subject to confirmation with the organisers)
Marketing Opportunities • The right to hold one (1) powerful media/PR function. • The right to use television and video footage of the
participating Players for Event promotional and event advertising purposes.
Event name and Logo Usage • The right to use the event name, event logo in connection with
Event related advertising and promotions. • The right to use the sponsor logo on the jersey of the selected
Malaysian teams
PLATINUM SPONSOR
Sales and Promotional Booth
• The right to erect a sales/display and promotional booth (size 24ft x 24ft) at the venue during the Event or stage a Presenting Sponsor Zone featuring Presenting Sponsor’s products, imagery and games booth
• All sales revenue generated to be retained by the Presenting Sponsor.
PLATINUM SPONSOR
• Printed Materials
• Presenting Sponsor’s logo and event logo will be included in all event printed materials: Event Posters, Souvenir Programme, Banners, Buntings, VIP passes, Event Stationary, Event Flyer and Event Admission tickets.
• The right to receive one (1) Presenting Sponsor Message in the Event Souvenir Programme.
• The right to receive one (1) editorial page in the Event Souvenir Programme
• The right to receive two (2) full page colour advertisements in the Event Souvenir programme.
PLATINUM SPONSOR
• Corporate Entertainment
• The Event provides a great platform to entertain clients, customers and associates that are important to your business.
• The right to a VIP Corporate Box including thirty six (36) VIP seats at courtside for the duration of the Event.
• The right to receive admission tickets to the Event and Official Dinner (specific number to be agreed)
• The rights to erect a Hospitality Marquee to entertain the Sponsor’s VIP guests
PLATINUM SPONSOR
The Total Sponsorship Investment to be the title sponsor is
RM2,500,000
(USD 625,000)
EVERYDAY IS A GOOD DAY
WHEN YOU PLAY KABADDI
GOLD SPONSOR
Gold Sponsor
• Sponsor will be designated as the GOLD SPONSOR of the event.
• Industry Exclusivity
Media Announcement
• The right to participate at all media conferences including
• Launch
• Announcement of teams
• Draw Ceremony
– Gold Sponsor’s representative will be seated at the head table
GOLD SPONSOR
Opening and Award Ceremonies
• The rights to participate in the Event Official Opening and Award Ceremonies
Stadium Signages
• The following prime advertising positions provide excellent television exposure
• Minimum of 4 X A-Boards
• 5 Stadium Banner Positions
• Logo on Press Conference Backdrop
• Logo on Prize Giving Backdrop
GOLD SPONSOR
• Outdoor Temporary Billboard
• The right to erect a minimum of one temporary billboards at the venue.
• The appearance of certain category of sponsors would be subject to approval from City Hall
Event Merchandise • The right to produce event related merchandise featuring the
Event name and the Gold Sponsor’s logo.
GOLD SPONSOR
Marketing Opportunities • The right to hold one (1) powerful media/PR function.
• The right to use television and video footage of the
participating Players for Event promotional and event advertising purposes.
Event name and Logo Usage
• The right to use the event name, event logo in connection with Event related advertising and promotions.
• The right to use the sponsor logo on the jersey of one (1) of the selected Malaysian teams
GOLD SPONSOR
• Sales and Promotional Booth
• The right to erect a sales/display and promotional booth (size 12ft x 12ft) at the venue during the Event featuring Gold Sponsor’s products, imagery and games booth
• All sales revenue generated to be retained by the Gold Sponsor.
• Printed Materials
• Gold Sponsor’s logo and event logo will be included in all event printed materials: Event Posters, Souvenir Programme, Banners, Buntings, VIP passes, Event Stationary, Event Flyer and Event Admission tickets.
• • The right to receive one (1) editorial page in the Event Souvenir
Programme • • The right to receive one (1) full page colour advertisements in
the Event Souvenir programme.
GOLD SPONSOR
• Corporate Entertainment
• The Event provides a great platform to entertain clients, customers and associates that are important to your business.
• The right to a VIP Corporate Box including twelve (12) VIP seats at courtside for the duration of the Event.
• The right to receive admission tickets to the Event and Official Dinner (specific number to be agreed)
GOLD SPONSOR
The Total Sponsorship Investment to be the gold sponsor is
RM 700,000
(USD 175,000)
Prove yourselves
SILVER SPONSOR
Silver Sponsor
• Sponsor will be designated as the Premium Partner of the event.
• Industry Exclusivity
Media Announcement
• The right to participate at all media conferences including
• Launch
• Announcement of teams
• Draw Ceremony
– Premium Partner’s representative will be seated at the VIP table
SILVER SPONSOR
Opening and Award Ceremonies
• The rights to participate in the Event Official Opening and Award Ceremonies
Stadium Signages
• The following prime advertising positions provide excellent television exposure
• Minimum of 1 X A-Boards
• Two other Stadium Banner Positions
• Logo on Press Conference Backdrop
• Logo on Prize Giving Backdrop
SILVER SPONSOR
Event Merchandise • The right to produce event related merchandise featuring the
Event name and the Silvers Sponsor’s logo. Logo Usage • The right to use the event name, event logo in connection
with Event related advertising and promotions.
• Sales and Promotional Booth
• The right to erect a sales/display and promotional booth (size
6ft x 6ft) at the venue during the Event featuring Silver Sponsor’s products, imagery and games booth
• All sales revenue generated to be retained by the Silver Sponsor.
SILVER SPONSOR
Printed Materials
• Silver Sponsor’s logo and event logo will be included in all event printed materials: Event Posters, Souvenir Programme, Banners, Buntings, VIP passes, Event Stationary, Event Flyer and Event Admission tickets.
• The right to receive one (1) full page colour advertisements in the Event Souvenir programme.
• Corporate Entertainment
• The Event provides a great platform to entertain clients,
customers and associates that are important to your business.
• The right to a VIP Corporate Box including six (6) VIP seats at courtside for the duration of the Event.
• The right to receive admission tickets to the Event and Official Dinner (specific number to be agreed)
SILVER SPONSOR
The Total Sponsorship Investment to be the gold sponsor is
RM100,000
(USD 25,000)
KNOW THE GAME
LIVE THE GAME
PARTNERS
• Special packages would also be designed in accordance to the sponsorship amount given lower than the main three packages.
• Such packages would include some branding in the arena.
• Sponsors branding would also be included in all other printed materials.
CONTACT US
WORLD KABADDI
Secretary General
S.T. ARASU
+6012 517 1605
MALAYSIA KABADDI FEDERATION
Secretary
MOGAN KUMAR RAJU
+6016 215 3312