Team : THE PLAYERSTeam : THE PLAYERSCollege : IIM INDORECollege : IIM INDORE

JAGADISH LJAGADISH L | | O B VISHNU RUBANO B VISHNU RUBAN

KABADDI: KABADDI INDIAN LEAGUEKabaddi: Most potential game for Olympics 2020CURRENT SCENARIO: THE WORLD KABADDI IN MAJOR TOURNAMENTS REASON FOR SELECTION

Total: 49 countries Mainly prevalent in South Asia Roots as old as 5th Century World inception: 1936 Olympics Tournaments: Kabaddi world

Cup, UK Kabaddi Cup, Asia Kabaddi Cup

Forms: Sanjeevani and Gaminee Considered as a “Sport for the

strong” National game for Bangladesh,

IranCURRENT SCENARIO: INDIA

Total: 9 states Extra Teams: Services and

Railways Official body: AKFI (Amateur

Kabaddi federation of India) Inception: 1972 (affiliated to IOA) Considered as a game to develop

strength and perseverance Styles: Circle and Normal Men: Current World champions Women: Current World

Champions

COMINGCOMING SOONSOON INDIA IN RECENT MAJOR TOURNAMENTS

INDIA: DOMINATION

4 WC – All win, 5th WC in progress

6 Asian – All win 2 Asian Indoor – All win 9 SAF – 8 wins, 1 runner

EVENT DESIGN: KABADDI INDIAN LEAGUEGo for the KIL!!!GAME FORMAT

TOURNEY FORMAT POTENTIAL FOREIGN TEAMS

1 2 3 4 5 6 POOLS

1 2 3 4 TEAMS PER POOL

1 2 3 4 FOREIGN TEAMS

1 2 HEAD-HEAD

POOL MATCHES72

HOST CITIES12

STAGE-I

TOP 6 TEAMS

STAGE-IIDIRECT Q/F

1 2 TEAMS FROM REMAINING 6

FINALS

ROUND ROBIN FOR SIX TEAMS

TIME LINE

SEMI FINALS

QUART FINALS

CHALLENGES

Lack of nation wide recognition Very less viewership Considered as a physical game Spreading awareness across non-playing

nations is difficult Scalability issues: Alternate forms possible No proper academy and qualified

professionals

WAY AHEAD: KABADDI INDIAN LEAGUEFUTURE OF THE GAME

FUTURE PLANS OVERCOMING HURDLES

Right marketing techniques to reach the mass

Using national channels to promote the initial stages of the game

Changing the perception of the game Leveraging foreign interest in the game Making it mandatory for franchise to

establish Kabaddi academies in the future

TEAM OWNER / FRANCHISES

MERCHANDISE TEAM SPONSORS EVENTS

PLAYER, STAFF SALARIESTEAM ADVERTISINGPROMOTIONS

KABADDI INDIA LEAGUE

(GOVERNING BODY)

FRANCHISE FEES

REVENUE SHARING

BROADCASTER

REFEREE SALARIESPRIZE MONEY

IN-STADIA ADVERTISERS TICKET SALES CENTRAL SPONSORSTV ADS

PRODUCTION EXPENSES

BROADCASTING FEES

REVENUE STREAM EXPENSEExpense Amount (Rs.)

1st Prize 1,000,000

2nd Prize 750,000

3rd Prize 500,000

4th to 24th 4,200,000

Referee Salary per day 2,500

Stadium Rent per day 50,000

Matchdays 33

Referee salary (4) 330,000

Administrative staff 66,000

Stadium expense 1,650,000

Operational Expense 6,246,000

Marketing Budget 24,984,000

Miscellaneous 3,123,000

Total expense 34,353,000

Total expense (5yrs) 171,765,000

INCOMEParticulars Amount (Rs.)

Franchisee fee - 5yr 9,000,000 Franchisee fee - 1yr 1,800,000

Foreign franchisee - 5yr 6,000,000

Foreign franchisee - 1yr 1,200,000

Title 200,000,000

Broadcasting 100,000,000 Radio 10,000,000 Media 10,000,000 Other 15,000,000

Revenue Sharing 140,000,000

Income 210,000,000

FINANCIAL PROJECTIONS

Rs. 4 Crore Profit

FAN ACTIVATIONSTP, VALUE PROPOSITION, IMC AND ENGAGEMENT STRATEGIES

STP

VALUE PROPOSITION

WWIIFFMM

ACQUISITION & ENGAGEMENT STRATEGY

ON SITE

IMC

PLAN

PUBLIC RELATIONS

TICKETS

PRINT MEDIA

COMMUNICATION

PROMOTIONS

SOCIAL MEDIA

SUPER FAN AWARD

CHEER LEADERS

TEASER VIDEOS

PUBLICITY VEHICLES

SEASON TICKET

PROMOTIONAL DISCOUNTS

NEWSPAPER BANNERS

TV ADS RADIO

RURAL FEST MASCOT

FACEBOOK YOUTUBE

SPONSORSHIP ACTIVATIONSELECTION, VALUE PROPOSITION AND ENGAGEMENT OF SPONSORS

POTENTIAL SPONSORSSELECTION CRITERIA

REFRESHMENT

MEDIA

RADIO

TITLE

BROADCASTING

SPONSOR TYPE

POTENTIAL TARGETS

Regional newspapers

VALUE PROPOSITION

WWIIFFMM

HERO CAVINKARE TVS MOTORS LOCAL FOOD CHAINS

OTHER POTENTIAL SPONSORS

IMC – SPONSOR ACTIVATION

ENGAGEMENT AVENUES

SPECIAL AWARDSEG: HERO SPLENDOR SUPER RAIDER AWARDCHYAWANPRASH BEST DEFENDER AWARD

PREFIXING GAME TERMSTITAN TIME OUT

THANK YOU!!!