SPEED! STAMINA! STRENGTH! STRATEGY! · INTRODUCTION • Kabaddi is a sport so basic that it needs no equipment or special skills to start playing. It takes just 30 minutes for anyone

SPEED! STAMINA! STRENGTH! STRATEGY!

INTRODUCTION

• Kabaddi is a sport so basic that it needs no equipment or special skills to start playing. It takes just 30 minutes for anyone to learn how to play the game although mastering it takes a lifetime.

• The game originated some 4,000 years ago in India and is played in Malaysia in various forms for more than a century.

• Locally the game is more commonly known as Sadu Gudu and variations of the game includes Main Acah and Galah Panjang.

• The game is commonly played on any flat surface including field and clay courts. Internationally the game is now played on EVA foam mats.

• Kabaddi was a demonstration sport at the 1936 Berlin Olympics and was also introduced as a demonstration sport at the 2003 Afro Asian Games.

• It has been a medal sport at the Asian Games since 1990 and has been included in the Asian Indoor Games and the Asian Beach Games.

THE WORLD CUP

• The inaugural World Cup under the auspices of the World Kabaddi and hosted by the Malaysia Kabaddi Federation (MKF) will be the biggest kabaddi extravaganza in the world.

• With 32 men’s team and 24 women’s team competing for the titles, the World Cup is the epitome of kabaddi competitions.

• Malaysia has never hosted a tournament of this magnitude before this. It will be Melaka’s first major kabaddi competition.

• The MKF have hosted the International Inter City Kabaddi Challenge in Kuala Lumpur yearly since 2008 and also the inaugural International Kabaddi Challenge featuring six countries in Johor Bahru in June 2018.

FACT SHEET

Dates: 02-15 April 2019

Venue: Temasek Hotel Hall

Format: League-cum-knockout

Categories: Men Open and Women Open

Organised by: Malaysia Kabaddi Federation (MKF)

Event Managers: Global Luso Network Sdn Bhd

Sanctioned by: World Kabaddi

WORLD KABADDI

Afghanistan Bangladesh, Chinese Taipei, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Nepal, Pakistan, Philippines, Singapore, Sri Lanka, Thailand, Timor Leste, Iran, Iraq, Palestine, Jordan, Tajikistan, Uzbekistan

Argentina, Canada, Mexico, USA

Australia, New Zealand, Samoa

England, Denmark, Sweden, Poland, Austria, Azerbaijan, Belarus, Italy, Germany, Cyprus, Bulgaria

Zimbabwe, Kenya, Tanzania, Egypt, Morocco, Mauritius, Uganda, Nigeria

COMPETITION FORMAT

• Competition will be held for the men and women categories

• The men’s competition will be for 32 teams while the women’s competition for 24 teams

• Competition will be held on a league cum knockout basis

• All teams will play in position matches.

MEN’S COMPETITION

• Round One will comprise of 8 groups of four teams each

• Top two teams in each group will play in the knockout rounds starting with the last 16 matches.

• Bottom two teams in each group will play in the 17-32 placing knockout matches..

WOMEN’S COMPETITION

• Round One will comprise of 6 groups of four teams each

• Top two teams in each group together with four best third placed teams will also qualify for the knockout stages.

• All other teams in each group will play in the 17-24 placing knockout matches..

SCHEDULE

• DAY 1: Men’s Preliminary

• Day 2: Women’s Preliminary

• Day 3: Men’s Preliminary


• Day 5: Men’s Preliminary


• Day 7: Men’s Placing Matches

• Day 8: Women’s Placing Matches

• Day 9: Men’s Placing Matches and Quarter-finals

• Day 10: Women’s Placing Matches and Quarter-finals

• Day 11: Men’s and Women’s 9-32 Placing Matches

• Day 12: Men’s and Women’s 5-8 Placing and Semi-finals

• Day 13: Men’s and Women’s 7-8, 5-6, 3-4 and Finals

LIFE IS SIMPLE

EAT, SLEEP, PLAY KABADDI

MARKETING

• The plan is to market the event as the premier kabaddi tournament in the region.

• To achieve this the organisers would engage various stakeholders in all aspects of the event.

World

Cup

2019

Engaging the Local

Community

Brand Recognition

Professional management

of event

Premier sports and

tourism event

Engaging Partners and

Sponsors

INTEGRATED CAMPAIGN

ATL

BTL

Digital

PR &

CSR

• TV, Newspaper, magazine & radio,

• Outdoor branding

• Congratulatory to winners

• Official Launch

• Pre events

a) Branding & Awareness Activity

b) Clinics

• The Event

a) The Competition

b) Special Events

• Website

• Video

• User Generated Content (UGC) contest in FB, Twitter

• Updates BTL activation plans in social media platforms

• PR support in all BTL activities

• Breakfast with Media

• CSR program optional

MEDIA PLAN

• Note: This is only a basic media plan that will altered according to the needs of the sponsors as well as

other circumstances. The media blitz will be intensified for the last two months. The media plan does not

include the activities created by the sponsors

2018 Jan 19 Feb 19 Mac 19 Apr 19

1 Announcement of Event

2 Announcement of Sponsors

3 Announcement of Teams

4 Media Releases

5 Press Conferences

6 Billboards

7 Banners and Buntings

8 TV Promo/Radio Promo

9 Social media

10 Live Streaming/TV

11 Posters

12 Special Events

SPECIAL EVENT

• Several special events would be held in conjunction with the tournament. This would include:

Official Dinner

CSR Activities

Photo Competition

Icons appearance

Sales Booth

Local Schools Training Programmes

Kabaddi Exhibition

Theme Song Competition

SOCIAL MEDIA

Website: http://worldcupkabaddi.org/

Facebook: https://www.facebook.com/worldcupkabaddi2019/

Instagram: worldcupkabaddi2019

Twitter: World Cup Kabaddi@CupKabaddi

Youtube: https://www.youtube.com/channel/UCsjTFNfDbA8Fy3VTzwSe68A

SPONSORSHIP

PLATINUM SPONSOR

Title Sponsor

• Sponsor will be designated as the TITLE SPONSOR of the event and its corporate identity/logo will be integrated into the Event Logo.

• Designation of Presenting Sponsor of the Event

• Industry Exclusivity

PLATINUM SPONSOR

Opening and Award Ceremonies

• The right to participate in the Event Official Opening and Award Ceremonies

• The right to make speech at the Event Official Opening and Award Ceremonies

Stadium Signages

• Prime advertising positions provide excellent television exposure

• Minimum of 10 X A-Boards

• 10 Stadium Banner Positions

• Press Conference Backdrop

• Prize Giving Backdrop

PLATINUM SPONSOR

TV Camera

TV Camera

12

Government Agency

Title Sponsor

Official Sponsor B

Local Organising

Committee

Minor Sponsors

PROPOSED COURT SIGNAGE PLAN

PLATINUM SPONSOR

Television

• Projected Television Coverage

- In Malaysia and India minimum semi-finals and finals Recorded or Live

- Other territories being negotiated

• The Telecast of the Matches in India and Malaysia will include:

- Opening & closing credits

• Projected Live Streaming

– Matches to be streamed live on the official website, Youtube and Facebook channels from day one.

PLATINUM SPONSOR

• Outdoor Temporary Billboard

• The right to erect a minimum of two (2) temporary billboards at the venue.

• The appearance of certain category of sponsors would be subject to approval from the City Hall

Event Merchandise • The right to produce event related merchandise featuring the

Event name and the Presenting Sponsor’s logo.

PLATINUM SPONSOR

Player’s Image Usage • The right to use name, image, face and likeness of the Event

Players in connection with Event related advertising and promotions throughout the world. (Exact Players image subject to confirmation with the organisers)

Marketing Opportunities • The right to hold one (1) powerful media/PR function. • The right to use television and video footage of the

participating Players for Event promotional and event advertising purposes.

Event name and Logo Usage • The right to use the event name, event logo in connection with

Event related advertising and promotions. • The right to use the sponsor logo on the jersey of the selected

Malaysian teams

PLATINUM SPONSOR

Sales and Promotional Booth

• The right to erect a sales/display and promotional booth (size 24ft x 24ft) at the venue during the Event or stage a Presenting Sponsor Zone featuring Presenting Sponsor’s products, imagery and games booth

• All sales revenue generated to be retained by the Presenting Sponsor.

PLATINUM SPONSOR

• Printed Materials

• Presenting Sponsor’s logo and event logo will be included in all event printed materials: Event Posters, Souvenir Programme, Banners, Buntings, VIP passes, Event Stationary, Event Flyer and Event Admission tickets.

• The right to receive one (1) Presenting Sponsor Message in the Event Souvenir Programme.

• The right to receive one (1) editorial page in the Event Souvenir Programme

• The right to receive two (2) full page colour advertisements in the Event Souvenir programme.

PLATINUM SPONSOR

• Corporate Entertainment

• The Event provides a great platform to entertain clients, customers and associates that are important to your business.

• The right to a VIP Corporate Box including thirty six (36) VIP seats at courtside for the duration of the Event.

• The right to receive admission tickets to the Event and Official Dinner (specific number to be agreed)

• The rights to erect a Hospitality Marquee to entertain the Sponsor’s VIP guests

PLATINUM SPONSOR

The Total Sponsorship Investment to be the title sponsor is

RM2,500,000

(USD 625,000)

EVERYDAY IS A GOOD DAY

WHEN YOU PLAY KABADDI

GOLD SPONSOR

Gold Sponsor

• Sponsor will be designated as the GOLD SPONSOR of the event.


Media Announcement

• The right to participate at all media conferences including

• Launch

• Announcement of teams

• Draw Ceremony

– Gold Sponsor’s representative will be seated at the head table

GOLD SPONSOR


• The rights to participate in the Event Official Opening and Award Ceremonies

Stadium Signages

• The following prime advertising positions provide excellent television exposure


• 5 Stadium Banner Positions

• Logo on Press Conference Backdrop

• Logo on Prize Giving Backdrop

GOLD SPONSOR

• Outdoor Temporary Billboard

• The right to erect a minimum of one temporary billboards at the venue.

• The appearance of certain category of sponsors would be subject to approval from City Hall


Event name and the Gold Sponsor’s logo.

GOLD SPONSOR

Marketing Opportunities • The right to hold one (1) powerful media/PR function.

• The right to use television and video footage of the

participating Players for Event promotional and event advertising purposes.

Event name and Logo Usage

• The right to use the event name, event logo in connection with Event related advertising and promotions.

• The right to use the sponsor logo on the jersey of one (1) of the selected Malaysian teams

GOLD SPONSOR

• Sales and Promotional Booth

• The right to erect a sales/display and promotional booth (size 12ft x 12ft) at the venue during the Event featuring Gold Sponsor’s products, imagery and games booth

• All sales revenue generated to be retained by the Gold Sponsor.

• Printed Materials

• Gold Sponsor’s logo and event logo will be included in all event printed materials: Event Posters, Souvenir Programme, Banners, Buntings, VIP passes, Event Stationary, Event Flyer and Event Admission tickets.

• • The right to receive one (1) editorial page in the Event Souvenir

Programme • • The right to receive one (1) full page colour advertisements in

the Event Souvenir programme.

GOLD SPONSOR


• The Event provides a great platform to entertain clients, customers and associates that are important to your business.

• The right to a VIP Corporate Box including twelve (12) VIP seats at courtside for the duration of the Event.


GOLD SPONSOR

The Total Sponsorship Investment to be the gold sponsor is

RM 700,000

(USD 175,000)

Prove yourselves

SILVER SPONSOR

Silver Sponsor

• Sponsor will be designated as the Premium Partner of the event.


Media Announcement

• The right to participate at all media conferences including

• Launch

• Announcement of teams

• Draw Ceremony

– Premium Partner’s representative will be seated at the VIP table

SILVER SPONSOR


• The rights to participate in the Event Official Opening and Award Ceremonies

Stadium Signages

• The following prime advertising positions provide excellent television exposure


• Two other Stadium Banner Positions

• Logo on Press Conference Backdrop

• Logo on Prize Giving Backdrop

SILVER SPONSOR


Event name and the Silvers Sponsor’s logo. Logo Usage • The right to use the event name, event logo in connection

with Event related advertising and promotions.

• Sales and Promotional Booth

• The right to erect a sales/display and promotional booth (size

6ft x 6ft) at the venue during the Event featuring Silver Sponsor’s products, imagery and games booth

• All sales revenue generated to be retained by the Silver Sponsor.

SILVER SPONSOR

Printed Materials

• Silver Sponsor’s logo and event logo will be included in all event printed materials: Event Posters, Souvenir Programme, Banners, Buntings, VIP passes, Event Stationary, Event Flyer and Event Admission tickets.

• The right to receive one (1) full page colour advertisements in the Event Souvenir programme.


• The Event provides a great platform to entertain clients,

customers and associates that are important to your business.

• The right to a VIP Corporate Box including six (6) VIP seats at courtside for the duration of the Event.


SILVER SPONSOR

The Total Sponsorship Investment to be the gold sponsor is

RM100,000

(USD 25,000)

KNOW THE GAME

LIVE THE GAME

PARTNERS

• Special packages would also be designed in accordance to the sponsorship amount given lower than the main three packages.

• Such packages would include some branding in the arena.

• Sponsors branding would also be included in all other printed materials.

CONTACT US

WORLD KABADDI

Secretary General

S.T. ARASU

+6012 517 1605

[email protected]

[email protected]

MALAYSIA KABADDI FEDERATION

Secretary

MOGAN KUMAR RAJU

+6016 215 3312

[email protected]

[email protected]

Documents

SPEED! STAMINA! STRENGTH! STRATEGY! · INTRODUCTION • Kabaddi is a sport so basic that it needs no equipment or special skills to start playing. It takes just 30 minutes for anyone