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SOCIAL MEDIA TALKPinterest
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nickihicks
nickihicks
nickihicks
snickers1197
nickihicks
nickihicks1
HI, I’M NICKI
HICKS!
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redvinestudio
redvinestudio
redvinestudio
red-vine-web-studio
Design. Develop. Optimize.
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WHAT’S THE POINT OF
USING PINTEREST FOR YOUR BUSINESS?
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WHAT’S THE POINT OF USING PINTEREST FOR YOUR BUSINESS?
1 Get in front of your target audience.
2 Start conversations.
3 Build relationships.
4 Convert leads.
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IS PINTEREST RIGHT
FOR YOUR BUSINESS?
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FIRST…A FEW PINTEREST STATISTICS
1 80% of “pins” – now “saves” – are re-pinned from other posts.
2 The lifespan of a “pin” is 1,680 times longer than a Facebook post.
3Red and orange images receive 200% more re-pins than blue images.
4 Users who pin 15 – 30 times/day get the best results.
Statistics above are from SocialMarketingWriting.com
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NOW…LET’S TALK DEMOGRAPHICS: GENDER & AGE (WORLDWIDE)
Statistics above are from Sprout Social.
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NOW…LET’S TALK DEMOGRAPHICS: LOCATION TYPE
Statistics above are from Sprout Social.
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NOW…LET’S TALK DEMOGRAPHICS: INCOME & EDUCATION
Statistics above are from Sprout Social.
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OK. SO YOU’RE
CONVINCED YOU NEED TO
BE ON PINTEREST.
NOW WHAT?!
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STEP 1: CREATE YOUR ACCOUNT
You can create a personal and/or business account.
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STEP 1: CREATE YOUR (BUSINESS) ACCOUNT
For business, go to https://business.pinterest.com/.
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STEP 1: CREATE YOUR ACCOUNT
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STEP 1: CREATE YOUR ACCOUNT
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STEP 2: GROW YOUR PINTEREST AUDIENCE
1 Follow and like other Pinterest accounts that make sense.
2 Give your readers the ability to “pin” or “save” your blogposts.
3Post regularly. Share other content 80% of the time, and your own 20% of the time.
4Go wide with your content. Think about everything and anything that your niche would be interested in.
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STEP 3: PIN (OR SAVE) CONTENT
Do regular searches for interesting content.
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STEP 3: PIN YOUR OWN CONTENT
1 Choose to pin something from the web.
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STEP 3: PIN YOUR OWN CONTENT
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STEP 3: PIN YOUR OWN CONTENT
1 Choose to pin something from the web.
2 Input the URL.
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STEP 3: PIN YOUR OWN CONTENT
Input the URL.
Choose the best image for the post. (Again, create a unique one for Pinterest.)
redvinestudio.com
STEP 3: PIN YOUR OWN CONTENT
1 Choose to pin something from the web.
2 Input the URL.
3Choose the best image for the post. (Again, create a unique one for Pinterest.)
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STEP 3: PIN YOUR OWN CONTENT
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STEP 3: PIN YOUR OWN CONTENT
1 Choose to pin something from the web.
2 Input the URL.
3Choose the best image for the post. (Again, create a unique one for Pinterest.)
4 Publish!
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STEP 3: PIN YOUR OWN CONTENT
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STEP 4: TAKE PINTEREST TO THE NEXT LEVEL
1 Create boards (like categories) where you group your content.
2 Create longer descriptions (with at least 100 – 200 characters).
3 For your own content, use unique images by using a tool like Canva.
4 Incorporate pricing if you’re talking about a product.
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STEP 5: CONVERT YOUR FOLLOWING
1 Establish your expertise.
2 Engage your followers.
3 Push people toward content or content offers where they can convert.
4 Measure…everything.
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NOW…THE FUN PART:
MEASUREMENT
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YOU CAN’T MANAGE WHAT YOU DON’T MEASURE
1 Visits
2 Engagement
3 Leads
4 Conversions
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PINTEREST ANALYTICS
View your Twitter Analytics at https://analytics.pinterest.com/.
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TWITTER MEASUREMENT: GOOGLE ANALYTICS
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PINTEREST ADVERTISING
Check out your advertising options at https://ads.pinterest.com/.
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