Social Media Marketing 101
Created By WATConsult.com
To Talk Numbers…• India - World's 7th Largest Internet Market growing at
11.2% : Comscore
• There are 21 million people in India who are estimated to visit social media sites regularly which is 60.3% of the total active Indian Internet audience
• More than 90% of Indian online users belong to 18-45 age group which has high purchase power and high disposable income
• A typical Social media site visitor in India spends 110.4 minutes on the site and makes 10.4 visits per month to a social network
• The Social Media Websites in India are growing by almost 100% year after year
So What?• The answer is simple. The amount of growth Social Media
Sites are experiencing is not to be seen anywhere
• Besides the growth, opportunities lie within the high profile target audience with the age group majorly consisting of the 18-45 age group
• Also on social networking sites, it is all about a Conversation (no intrusive marketing). Everything is an experience on this platform and it is a marketers job to make the experience wonderful
Social Media Platforms
• Facebook / Orkut
• Blogs
• Youtube
• Slideshare
Social Media Strategy
• The main aim will be a Two Way Interaction Relationship
• Presence + Performance on all the platforms
• Marketing the brand identity (personal or company)
• Viral marketing via interesting, relevant and well timed content
• More and more participation from the audience and high involvement by cross promoting on platforms
Detailed Strategy
On the basis of each Platform
Tools
• Tweet
• Retweet
• # HashTag
• Follow
• @ Replies
• Twitpic / Twitsnaps
Best Practices
• Follow Relevant Audiences
• Use Retweet Effectively
• Converse more than you Convey
• Content Strategy – Vertical Focus Vs Horizontal Focus
• Marketing Strategy - Personal
Tools
• Status Updates (Core Feature)
• FanPages
• Groups
• Events
• FanBox
• Apps
Best Practices
• Comment – Like – Share – Others Updates
• Share Content Via Links
• Be Active On Other Fanpages
• Be Friend New People
• Participate In Group Discussions
Tools
• Linking
• SEO
• Trackback
• Comments
Best Practices
• Blog Often (1 a day) - More Content = More Visibility
• Link generously
• Comment On Relevant Blogs Regularly
• Use Interactive Plugins (Retweet, Social Bookmarking & SEO Plugins)
Tools
• Annotation
• Linking To Other Videos
• Video Comments
• Titling and tags
Best Practices
• Comment on Other Videos
• Annotation Can Better Your Videos
• Channel / Series based videos work better
• Cross Promotion Is Key
• Linking Can Be Innovative
Tools
• Status Updates
• Invite / Add
• Company Page / groups
• QnA
• Apps
Best Practices
• Add Invite & Manage Business Contacts
• Ask & Answer Questions
• Share Blog Feed
• Share Presentations
• Create Company Pages
• Add company Jobs
• Recommendations
Tools
• Slide Linking
• Titles
• Tags
• Favorite / Comment / Embed
Best Practices
• Comment on Other Slides
• Make slides downloadable for more traction
• Favourite other slides
• Cross Promotion Is Key
• Linking Can Be Innovative
Website:
WATConsult.com
Contact:
Rajiv Dingra [email protected]
Twitter.com/watconsult
www.watconsult.com
THANK YOU
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