Social Media
Social Media Tools?
What is Social Media?
“an Umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio”
-Wikipedia
Simply put…Conversation Online!!!
So what?? Why Should I care?BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008
BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009
Because time spent on social networks is growing at 3X the overall Internet rate, accounting for ~10% of all Internet time. Nielsen, Global Faces & Networked Places, 2009
Because “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite”. - Rupert Murdoch, Global Media Entrepreneur
SOCIAL MEDIA beats Google in referred traffics
#1 Activity on the web
By the end of 2009, generated $ 6.5 Million in sales from Twitter alone.
Since April, 2008, Comcast has helped over 150,000 customer through Social Media
Over 50,000 product ideas through Facebook
“We don’t have a choice whether we do Social Media, the question is how well we Do it” - Eric Qualman
Social Media Strategy
#1
#2 Listen
Learn about your Audience!!
#3 Choose Channels/ Tools
#3 Set Home-base
#4 Engage
#5 Choose TEAM
#6 Analyze, Measure, Optimize
Increase Facebook Fan Page
#1: Embed Widgets on Your Website
#2: Invite Your Email and RSS Subscribers
#3: Make a Compelling Welcome Video
#4 Use Facebook Apps
#5 Place Facebook Ads
Twitter for Business
Share Information
Market Intelligence
Build Relationships
Passionate Advocates
Product Improvements
SALES
The key is to
post messages that your followers will find compelling
What are you going to post about?
Relationships, immediate customer service, get-in-radar, etc
LINGOFollowingTweet@usernameDM, or direct messageRT, or retweetTrending TopicsHashtag (#)TweetupShortened URLs
Strategy: Free your tweeter bird
#1
#2 Determine Goals
#3 Twitter Profile
#4 Build
#5 Track, Measure, Iterate
Why LinkedIn?
• Free!!! most of it • Not >professional site• GLOBAL market reach• Increase VISBILITY of the brand• Reaching the “Right People” • Generate traffic• Facilitate introduction• Experts opinions • Competitors/Industry health
LinkedIn Strategy
Home-Base
Network
Recommend
Answers Services Search Groups
Marketing Sessions
Competitors OR
Industry
New Market &Opportunities
owner
Linkedin Crowd
Polls Events Presentation Buzz
Gotcha Know!!!
Companies don’t blog, Individual do
Read other blogs
Blogging is not a replacement
Blogging Strategy
#1 It’s All About Community
#2 Content is KING
#3 Beyond Just Text and Pictures
#4 SEO
#5 Encourages Interaction and Action
Photo CreditsLeft only direction: http://www.clker.com/clipart-13792.htmlCalculator: http://inspiredeconomist.com/tag/environmental-calculators/Headshift Business card discussion: http://www.flickr.com/photos/criminalintent/2744040362/in/gallery-45315641@N05-72157623155844517/Online Sex: http://www.tesionline.com/intl/indepth.jsp?id=335Dell Twitter: http://www.pcworld.com/article/184076/dell_proves_that_twitter_can_be_profitable.html Stick Man: http://www.ignitesocialmedia.com/98-of-social-media-survey-results-are-insignificant/Comcast: http://www.spudart.org/blogs/illustration_comments/3516_0_8_0_C/Starbucks: http://www.theseattlespecialist.com/seattle-real-estate/starbucks-downturn-because-of-real-estateStop 0r I will: http://blog.thoughtpick.com/2009/06/top-20-social-media-jokes-clips-and-cartoons-mayjune-2009.htmlWe can do it: http://www.designspongeonline.com/2009/10/biz-ladies-09-project-management.htmlSet Goals: http://ccsmallbusiness.wordpress.com/2008/11/04/set-goals-for-your-business/Kid Listen: http://ovarukrastradio.site40.net/Social Channels: http://avtecmedia.com/marketing/social-networking/Sorry Leonard: http://blogs.msdn.com/b/stevecla01/archive/2007/06/16/the-world-has-gone-facebook-mad.aspxHomeBase: http://www.csc.gov.sg/html/Newsletter/apr2006/c54.htmlKids of conversation: http://www.flickr.com/photos/11739182@N03/1263985679/in/gallery-45315641@N05-72157623155844517/Argentina Fifa 10 World Cup: http://www.fifa.sportsportal.org/argentina-2010-fifa-world-cup-roster/Mashable Twitter Graph: http://www.toprankblog.com/2008/08/tweetpoll-results-on-social-media-monitoring-and-measurement/Facebook Face: http://worldphotocollections.blogspot.com/2010/02/real-facebook-funny-photos.htmlIncrease Fan : http://relatingonline.com/wp-content/uploads/2010/08/Facebook-Fans.jpgFacebook Widget: http://winterstreetdesign.com/blog/set-up-a-facebook-page-for-your-business-2/,
http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/Our connected World: http://www.shaanhaider.com/2010/08/why-social-networks-aint-good-for.htmlSubscribe and Win: http://wallstory.wordpress.com/category/free-stuff/Twitter Bird Joke: http://hyperactivedesign.wordpress.com/tag/photography/Twitter Business: http://pistachioconsulting.com/twitter-means-business-minnesota-case-studies-and-more/Twitter Box: http://technmarketing.com/wp-content/uploads/2009/03/twitterbox.jpgOprah Twitter: http://www.socialmediaprism.com/2010/09/quick-guide-to-twitter-lingo.htmlTwitter Research: http://www.twitip.com/twitter-for-research-why-and-how-to-do-it-including-case-studies/Target Arrow: http://www.changeyourlifehacks.com/2009/02/11-hacks-on-how-to-set-goals-that-can-change-your-life/Measure Tape: http://healnh.org/YYFH/toolkits/2009/01/waist-circumference.cfmLinkedIn Man: http://www.gifttrap.com/comments/what-merchanise-will-facebook-offer/Rule Of Thumb: http://www.culturebuster.com/chapter_24_lash_page_4.phpSEO: http://www.geekzu.com/basic-search-engine-optimization-tips/SM Media Marketing Madness: http://blog.thoughtpick.com/2009/06/25-social-media-jokes-and-comics-episode-1.html
Presented by
Fisher LaishramEmail: [email protected]: http://facebook.com/fisher.laishramFan Page: http://facebook.com/SocialBuzzersLinkedin: http://linkedin.com/in/fisherlaishram
Website: www.socialbuzzers.com
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